LES INTERNATIONAUX DE TENNIS JUNIOR DU CANADA INC.

What LES INTERNATIONAUX DE TENNIS JUNIOR DU CANADA INC. does

Les Internationaux de tennis junior du Canada Inc. is a Quebec-incorporated non-profit corporation that organizes the National Bank Canadian Junior Open Championships, an annual international junior tennis tournament held at Parc Larochelle in Repentigny since 1986. The event is the only ITF Level 1 junior tournament in Canada and is ranked among the top 5 worldwide (4th globally per one source), drawing ~96 main-draw players aged 14-18 from approximately 30 countries and producing a documented alumni base that includes Grand Slam champions Bianca Andreescu, Iga Swiatek, Andy Murray and ATP top-10 players Felix Auger-Aliassime, Denis Shapovalov, Nick Kyrgios, and Jo-Wilfried Tsonga.

The organization's product surface extends well beyond the core championship. It provides comprehensive player services including free housing for main-draw players and national coaches, a fleet of more than 7 SUVs for athlete transportation, practice court reservations (in person and via the BalleJaune online system), on-site catering, WiFi, relaxation areas, professional racquet stringing, and medical care including physiotherapist, dentist, and doctor. Hospitality offerings include VIP boxes (loges) at $275-$550 for multi-day packages and $30-$40 for daily seats, and a private host-family program ("Shelter an Athlete") that places international athletes with local Repentigny families. Supporting event products include the Familiprix Family Day, a Sports Experts Tour supervised by Tennis Quebec-certified coaches, an annual Wine & Cheese gastronomy evening at $150-$250 per ticket, and free live web broadcasting of marquee matches introduced in 2008.

The business model is a community-anchored non-profit rather than a ticketed commercial enterprise. General admission is free, so the tournament's economics rest on title sponsorship from Banque Nationale, a tier of major corporate partners (Grenier BMW, Sports Experts, Solmatech, Harnois Energies, Galeries Rive-Nord, Familiprix), government partnerships with the Quebec government and City of Repentigny, premium box sales, fundraising events, and a sustainable development initiative. Operations are run by 11-50 employees supported by 120+ volunteers, with strategic oversight from a board that includes representation from Tennis Canada, Tennis Québec, the City of Repentigny, and the major partners. Go-to-market is event-driven and concentrated on a single venue and a fixed tournament week, with marketing spanning the itjr.ca website, Facebook, Instagram, Twitter, press releases, the Banque Nationale mobile kiosk tour across 14+ branches, and community word of mouth.

Name

LES INTERNATIONAUX DE TENNIS JUNIOR DU CANADA INC.

Legal name

Les Internationaux de tennis junior du Canada Inc.

Website

https://itjr.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Internationaux de tennis junior du Canada Inc. is a Quebec non-profit that organizes the National Bank Canadian Junior Open Championships, an ITF Level 1 junior tennis tournament held annually in Repentigny since 1986, serving elite players aged 14-18 from ~30 countries alongside a free-admission spectator audience and a sponsor-supported player services ecosystem.

Ownership category

akta.pro rank

Product category

Junior Tennis Tournament Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Junior tennis tournament
• International sports event
• Tennis event management
• Youth sports competition
• Non-profit sports organization

Headquarters

HQ city

Repentigny

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship Revenue: Title sponsorship from Banque Nationale and partnerships with various corporate sponsors (Sports Experts, Grenier BMW, Solmatech, Harnois Energies) who pay for association with the prestigious tournament.
2. Box/Loge Sales: Sale of luxury boxes (loges) to corporate clients and individuals for tournament viewing. Prices range from $275-$550 for multi-day packages, with daily options from $30-$40 per seat.
3. Fundraising Events: Annual Wine & Cheese evening generating funds through ticket sales ($150 per ticket) and auctions, with proceeds supporting tournament operations and player services.
4. Spectator Revenue: Free general admission is offered to increase attendance and community engagement. Box seating and special event access provide premium revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Les Internationaux de tennis junior du Canada Inc. organizes and operates the National Bank Canadian Junior Open Championships, an ITF Grade 1 international junior tennis tournament held annually in Repentigny, Quebec since 1986. The main draw features 96 players aged 14-18 from approximately 30 countries, supported by qualifying draws, doubles draws, and complete player services including transportation, accommodation, practice court access, and on-site amenities. The organization also produces VIP hospitality (boxes/loges), family day events, the Banque Nationale Tour mobile kiosk, and fundraising galas.

Product overview

LES INTERNATIONAUX DE TENNIS JUNIOR DU CANADA INC. operates the National Bank Canadian Junior Open Championships, a single premier tournament held annually in Repentigny since 1986. The organization provides comprehensive tournament management including player services (transportation, accommodation, court reservations, medical care, racquet stringing), hospitality offerings (VIP boxes, private housing program), and public events (gastronomy and wine evening, family day, sports experts tour). The tournament is supported by live web broadcasting and sustainable development initiatives. All services are integrated around the core championship event serving junior tennis players aged 14-18 from approximately 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• National Bank Canadian Junior Open Championships ITF Grade 1 international junior tennis tournament featuring a 96-player main draw, qualifying draws, and doubles draws for players aged 14-18 from approximately 30 countries, with comprehensive player services including transportation, accommodation, meals, and practice court access.
• VIP Boxes (Loges) Premium hospitality boxes at the tournament venue, sold as per-event, daily, weekly, or full-tournament packages to corporations and individuals for client entertainment and hospitality.
• Gastronomy and Wine Evening (Fundraising Gala) Annual fundraising gala combining gastronomy and wine, used to raise funds for tournament operations and community programs.
• Familiprix Family Day Family-oriented on-site programming during the tournament, sponsored by Familiprix, providing family-friendly activities for spectators.
• Banque Nationale Tour (Mobile Kiosk Tour) Traveling mobile kiosk that visits tennis clubs and schools to promote the tournament, register participants, and build awareness in the community.
• Player Accommodation Services Hosted housing and accommodation coordination for tournament players aged 14-18 during the event, including private housing programs.
• Player Transportation Services Transportation services for tournament players between venues, airports, and accommodation during the event.

Quantifiable outcome

• 41% of men's and 39% of women's Rogers Cup main draw players have passed through ITJBN
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, major and minor.

• Banque NationaleflagshipGTM or Marketing PartnerTitle sponsor of the tournament. Banque Nationale provides naming rights and primary financial sponsorship, with their logo prominently displayed on all tournament materials and venue signage. The tournament is officially named 'Internationaux de tennis junior Banque Nationale'.
• Ville de RepentignycoreStrategic or Co-development PartnerHost city providing municipal support, facilities (Parc Larochelle), and local government partnership. The mayor actively participates in tournament events and the city considers it a key cultural event.
• Tennis CanadacoreStrategic or Co-development PartnerNational tennis federation providing official recognition and sanctioning of the tournament. Valérié Tétreault serves as Director of the National Bank Open while maintaining involvement with ITJBN.
• Tennis QuébeccoreStrategic or Co-development PartnerProvincial tennis federation providing provincial recognition and partnership. Awarded 'Tournoi international par excellence' recognition to ITJBN.
• Sports ExpertsmajorGTM or Marketing PartnerRetail partner providing equipment, prize donations for events, and the annual 'Sports Experts Tour' activity at the tournament. Part of major partner group on website.
• Grenier BMWmajorGTM or Marketing PartnerAutomotive sponsor providing vehicle support for tournament operations and featured in partner section.
• SolmatechmajorGTM or Marketing PartnerTechnology/industrial partner featured in major partner section on website.
• Harnois EnergiesmajorGTM or Marketing PartnerEnergy company sponsor featured as major partner. Part of partner network supporting tournament operations.
• Galeries Rive-NordmajorGTM or Marketing PartnerShopping center in Repentigny area supporting as major partner, featuring location for Banque Nationale branch.
• CFP des RiverainsminorStrategic or Co-development PartnerVocational training center serving as venue for fundraising events like Wine & Cheese evening.
• FamiliprixmajorGTM or Marketing PartnerPharmacy chain sponsoring the annual Family Day event. Featured as presenting sponsor of 'Journée de la famille Familiprix'.
• Government of QuebeccoreStrategic or Co-development PartnerProvincial government partner through ministers including François Legault (Premier), Isabelle Charest (Tourism Minister), and Caroline Proulx. Multiple government ministers support the tournament.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International Tennis Federation (ITF): Global governing body of tennis that sanctions ITF junior tournaments including ITJBN as a Level 1 event. Comparable as the international federation that provides the official ranking framework under which ITJBN competes.
• Tennis Canada: National tennis federation of Canada. Provides sanctioning and recognition to ITJBN; comparable as the broader governing organization with which ITJBN maintains a core strategic partnership.
• National Bank Open (Rogers Cup): Premier ATP/WTA professional tennis tournament also sponsored by Banque Nationale and operated in partnership with Tennis Canada. Comparable as a major Canadian tennis property sharing the same title sponsor and federation relationships.
• USTA (United States Tennis Association): National tennis federation of the United States that sanctions and operates many junior tennis events including Eddie Herr and the Orange Bowl. Comparable as the broader federation counterpart providing similar sanctioning and pathway infrastructure.

Direct peers

• Les Petits As - Le Mondial Lacoste: Major international junior tennis tournament held annually in Tarbes, France. Directly comparable as a high-prestige ITF-affiliated event for top young players, with similar sponsorship and federation backing.
• Trofeo Bonfiglio: ITF Grade A junior tennis tournament held annually in Milan, Italy. Directly comparable as a globally recognized junior event featuring the world's best 14-18 year olds.
• Eddie Herr International Junior Championships: ITF Grade A junior tennis tournament held annually in Bradenton, Florida. Directly comparable as a top-tier international junior event attracting elite 14-18 year olds from around the world.
• Traralgon International Junior Championships: ITF junior tournament held annually in Traralgon, Australia. Comparable as a high-prestige ITF junior event in the Asia-Pacific region that draws top international talent.
• Orange Bowl International Tennis Championship: Historic ITF junior tennis tournament held annually in Miami, Florida. Directly comparable as one of the most prestigious junior tennis events globally with similar age-group competition format.
• Copa del Café (Coffee Bowl): ITF Grade A junior tennis tournament held annually in Costa Rica. Directly comparable as a long-running international junior event attracting top global talent in the same age range with similar federation sanctioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfake
• Facebookfacebook.com/ITJRtennis
• LinkedInlinkedin.com/company/itjr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES INTERNATIONAUX DE TENNIS JUNIOR DU CANADA INC.