VIVIANI

What VIVIANI does

Viviani Srl is an Italian seafood wholesale and retail company headquartered in Pastrengo (Verona), founded in 2008. The company supplies fresh, frozen, smoked, salted, and prepared seafood products, alongside ready-made cuisine, sauces, caviar, sushi, and complementary non-seafood items (vegetables, oils, bakery, pasta). Its product catalog is organized across categories including FRESCO, SURGELATO, AFFUMICATI E SALATI, CUCINA, SECCO CALDO, and ATTREZZATURE, with more than 5,000 SKUs spanning brands such as ITTICO, PESCATO, TONNO ROSSO, OSTRICHE, FRUTTI DI MARE, and CAVIALE.

The business operates across three GTM motions: (1) wholesale supply to restaurants and catering businesses (HoReCa); (2) direct-to-consumer retail through 9 fish shop counters (Pescherie Viviani) embedded inside Martinelli Supermercati and other supermarkets across Veneto and Lombardy, with parking facilities; and (3) a home delivery service for private consumers and restaurants, operating four days per week across the Lake Garda corridor and western Verona province. A login-gated WebShop supports online ordering for both B2B and B2C customers.

Viviani generates revenue through transactional sales across these channels, with prices negotiated directly via phone or email rather than publicly listed. The company is a privately held Italian Srl (P.IVA IT03824430239) with no disclosed parent company, institutional investors, or external funding. Its primary channel partnership with Martinelli Supermercati is central to the retail footprint, and geographic operations are confined to northern Italy. There is no disclosed proprietary technology, AI/ML capability, or developer-facing platform.

Name

VIVIANI

Legal name

Viviani Srl

Website

https://pescherieviviani.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Viviani Srl is an Italian seafood wholesale and retail company founded in 2008, supplying fresh, frozen, smoked, and prepared seafood to restaurants, caterers, and consumers across Veneto and Lombardy through supermarket-embedded retail counters, wholesale distribution, and home delivery.

Ownership category

akta.pro rank

Product category

Seafood Wholesale and Retail Distribution

NAICS

Fish and Seafood Merchant Wholesalers (424460), Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Seafood wholesale
• Fish retail
• Fresh seafood supply
• Foodservice distribution
• Prepared seafood

Headquarters

HQ city

Pastrengo

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wholesale for Restaurant Industry: Wholesale supply of fresh, frozen, and prepared seafood products to restaurants and catering businesses.
2. Retail Fish Shop Sales: Direct retail sales of seafood products through company-operated fish shops located inside supermarkets and shopping centers, including fresh, frozen, smoked, and prepared seafood for end consumers.
3. Home Delivery: Home delivery service to private customers and restaurants across the Garda lake area and Verona province west, with payment via bancomat or credit card to the driver.
4. Industrial Kitchen and Gastronomy: Industrial cuisine and ready-made gastronomy products, including stretch wrapping for supermarkets.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Viviani Srl (operating as Pescherie Viviani) supplies fresh, frozen, smoked, and prepared seafood products. The company operates a wholesale arm serving restaurants and catering businesses (Ingrosso per la ristorazione) and runs retail fish shop counters (Pescherie Viviani) inside supermarkets and shopping centers across the Lake Garda area and western Verona province, with a home delivery service for private customers and HoReCa clients.

Product overview

Viviani Srl is a seafood wholesale and retail company founded in 2008, providing services to the foodservice industry. The company operates a multi-category product portfolio centered on fresh, frozen, smoked, and prepared seafood products. The core offering consists of fish products (ITTICO, PESCATO, TONNO ROSSO), shellfish (FRUTTI DI MARE, OSTRICHE), and caviar, supplemented by ready-made cuisine (CUCINA), sauces (SUGHI), and bakery items. Products are distributed through retail fish market locations (Pescherie Viviani) within supermarkets and shopping centers across the Verona and Mantua provinces of Italy. The company also provides home delivery services for sushi and restaurant supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Pescherie Viviani: The retail fish shop brand operated by Viviani Srl, featuring fresh, frozen, and prepared seafood products.

Products and services

• Wholesale Seafood Supply (Ingrosso per la ristorazione) Wholesale supply of fresh, frozen, smoked, and prepared seafood products delivered to restaurants, hotels, and catering businesses throughout the Lake Garda area and western Verona province.
• Retail Fish Shops (Pescherie Viviani) Company-operated retail fish shop counters located inside Martinelli Supermercati and other supermarkets/shopping centers, selling fresh, frozen, smoked, and prepared seafood directly to end consumers. Operates 9 retail points across Veneto and Lombardy.
• Home Delivery Service Direct home delivery of fresh, frozen, and prepared seafood to private customers and restaurants on Mondays, Wednesdays, Fridays, and Saturdays, covering the area from Riva del Garda to Peschiera del Garda and western Verona province. Payment by bancomat or credit card directly to the driver; sushi pre-orders delivered within two working days.
• Industrial Kitchen and Ready-Made Gastronomy (CUCINA) Production and supply of ready-made cuisine and gastronomy products, including prepared seafood dishes, sauces (SUGHI), salads and appetizers, traditional preparations, and baked goods for retail and foodservice customers.
• Stretch Packaging Service for Supermarkets (Confezionamento in stretch) Stretch-wrapping and packaging service providing packaged seafood products (including CARTA IMBAL packaging materials) for supermarket retail display and sale, as well as for fish shops.
• WebShop Online Portal Online ordering portal at pescherieviviani.com where registered business and private customers can log in, browse product categories (FRESCO, SURGELATO, AFFUMICATI E SALATI, SECCO CALDO, CUCINA, ATTREZZATURE, etc.), and place orders. The site supports Italian and English languages.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Martinelli SupermercaticoreChannel Partner/ Reseller/ DistributorViviani operates retail fish shop counters inside Martinelli Supermercati locations across multiple towns in Veneto and Lombardy (Porto Mantovano, San Giorgio di Mantova, Settimo di Pescantina, Cavaion, Vigasio, Villafranca di Verona). This partnership enables Viviani to reach end consumers through established retail infrastructure with parking facilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cortilia: Italian online food retailer specializing in fresh, local, and premium products including seafood. Competes with Viviani for direct-to-consumer home delivery of fresh seafood in northern Italy, representing a digitally native threat to Viviani's manual phone/email ordering model.

Direct peers

• Metro Italia: Italian cash & carry foodservice operator serving restaurants, caterers, and HoReCa businesses. Directly comparable to Viviani's wholesale business for the same B2B restaurant customer segment, with overlapping fresh and frozen seafood assortment.
• MARR S.p.A. Italy's largest dedicated foodservice distributor, supplying fresh, frozen and dry foods to restaurants and hotels nationwide. Directly comparable as the dominant wholesale-to-restaurant seafood and food player Viviani competes against in the HoReCa channel, though at substantially larger national scale.

Broad incumbents

• Coop Italia: Italy's largest consumer cooperative retail chain, operating hypermarkets and supermarkets with fresh seafood counters. Both a potential partner for shop-in-shop expansion and a competitor for shelf space and consumer seafood spend.
• Conad: Italy's largest retail consortium operating thousands of supermarkets nationwide. Represents both a competitive threat (own seafood counters) and a partnership opportunity for replicating Viviani's shop-in-shop model beyond Martinelli.
• Bolton Group (Rio Mare, Saupiquet): Italian food conglomerate with major canned/preserved seafood brands including Rio Mare tuna and Saupiquet. Competes with Viviani in canned/preserved tuna and seafood retail, though as a large multi-brand manufacturer-distributor rather than a regional specialist.
• Findus Italia: Major Italian frozen seafood and convenience food brand owned by Nomad Foods. Competes with Viviani's frozen seafood offerings (SURGELATO category, GELO SPECIALITA, FILETTI GELO) through retail and foodservice channels at national scale.

Regional players

• Ambrosi S.p.A. Northern Italian food processing and distribution company headquartered near Brescia. Comparable as a regional Italian food company with multi-channel distribution (retail, foodservice, specialty), overlapping with Viviani's geographic focus in northern Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pescherieviviani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVIANI