What UP10MEDIA does

UP10MEDIA operates as a creator-led social-first content studio serving enterprise brand clients across the MENA region, organized under the broader Augustus Media ecosystem alongside publisher brands such as Lovin' Dubai and Smashi. The studio's core offering spans end-to-end video production, content strategy, and media training, delivered through a distributed network of creators, producers, and strategists based in five regional offices (Dubai, Abu Dhabi, Doha, Riyadh, and Cairo). Service lines include commissioned short-form video, animation, audio, live streaming and studio production (Studios), and an Originals vertical that develops owned branded entertainment IP. The studio has produced campaigns and ongoing partnerships for clients including Riyadh Air, SHEIN Arabia, Oreo, Lavazza, DubiCars, Heart of RAK, and EA Sports, and has extended into gaming through a partnership with Zawaya Gaming around the EA FC Mobile Tournament.

The business operates on a project-based professional services model, with engagements priced via quote per scope and several clients maintained on multi-year retainers (e.g., Lavazza, DubiCars). AI tools are embedded across the production workflow — research, scripting, ideation, editing, AI-generated visuals, and AI voiceovers — to compress cycle times, but AI is positioned as an assistive layer rather than a differentiated technology. Revenue, headcount time-series, and funding data are not publicly disclosed; the company is privately held within the Augustus Media group, with 11-50 employees indicated.

Name

UP10MEDIA

Legal name

Augustus Media

Website

https://up10.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

UP10MEDIA is a Dubai-based creator-led content studio serving enterprise brands across MENA with video production, content strategy, media training, and branded entertainment, operating across five regional offices under the Augustus Media group.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Sound Recording Studios (51224), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Video production services
• Animation production
• Audio production
• Social media content
• Branded entertainment

Headquarters

HQ city

Dubayy

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: End-to-end video production including event coverage, brand videos, CGI content, campaign videos, and social media content. Revenue generated through project-based professional services fees.
2. Animation Services: Animated content production including CGI videos, explainer videos, and branded entertainment. Billed as professional services per project.
3. Audio Production: Audio content creation services for brands including podcasts, audio branding, and sound design.
4. Studio Rental: Physical studio facilities available for video and audio production, live streaming, and event hosting. Rental revenue from brands and third parties.
5. Odeum Originals - Branded Entertainment: In-house content development arm producing original shows, mini-series, and documentaries. Brands can sponsor, co-produce, or integrate into these IPs for branded entertainment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UP10MEDIA, doing business as Odeum Studio, is a social-first content studio that delivers end-to-end creator-led video production, animation, audio, original branded entertainment, studio rental, and social media content services for enterprise brands. The studio combines AI-assisted production workflows with human creative direction to produce platform-native content designed for social media performance, and operates production facilities across the UAE, Qatar, Saudi Arabia, and Egypt.

Product overview

Odeum Studio is a unified content studio platform operated by Augustus Media, functioning as a social-first content studio. The portfolio consists of six integrated service offerings: Video (high-impact video production), Animation (CGI and motion graphics), Audio (immersive audio production), Originals (in-house IP development for shows, mini-series, and documentaries), Studios (production facility rental and live streaming), and Social Content (creator-led UGC and platform-native social media content). These services are designed to work together under one roof, combining creative ideation through post-production and distribution, with end-to-end production capabilities covering scripting, shooting, editing, and final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Video High-impact video production services for brand storytelling, campaigns, product launches, and event coverage, designed to perform on social platforms.
• Animation Animation production including CGI consumer journey videos, explainer videos, and culturally resonant motion content for brands.
• Audio Immersive audio production services for branded content and original productions including podcasts, audio branding, and sound design.
• Originals In-house original content development arm producing original shows, mini-series, and documentaries. Brands can collaborate through sponsoring, co-producing, or integrating into these IPs for branded entertainment.
• Studios Studio rental and on-site facilities for video and audio production, including live streaming capabilities with real-time match analysis and commentary recording.
• Social Content Always-on social media content creation including short-form, mobile-first content for Instagram, TikTok, YouTube Shorts, and LinkedIn, featuring creator-led UGC content matched with appropriate voices and faces.

Quantifiable outcome

• Content consistently drives 7x more views than in-house teams

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Zawaya GamingminorStrategic or Co-development PartnerOdeum partnered with Zawaya Gaming to host the EA FC Mobile Tournament in their studios. Zawaya Gaming provided gaming expertise and content while Odeum provided studio facilities and live streaming capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Socialize: Socialize is a Dubai-headquartered social media and content marketing agency serving enterprise brands across MENA. It directly mirrors Odeum's social-first content production model, regional footprint, and enterprise brand client base, making it the most comparable direct peer.
• Whalar Group: Whalar is a global creator marketing and content studio that pairs brands with creators to produce social-first campaigns. Like Odeum, it blends creator talent with professional production services for enterprise brand clients, operating across multiple geographies.
• Billion Dollar Boy: Billion Dollar Boy is a London-based influencer and creator-led content agency producing campaigns for global brands. It directly competes with Odeum's creator-led model and end-to-end campaign production for enterprise clients.

Emerging players

• Jellysmack: Jellysmack is a creator content studio that produces, distributes, and monetizes video content for creators and brands across social platforms. Comparable to Odeum's content production plus Originals IP approach, though more creator-centric than brand-CMO focused.

Broad incumbents

• Crowd: Crowd is a global creative agency producing brand campaigns, digital content, and social-first storytelling for major brands. Overlaps with Odeum's integrated content production offering but operates at much larger scale across multiple continents as part of the Fanatics global network.
• Jellyfish: Jellyfish is a global digital marketing agency offering creative, media, and content production services to enterprise brands. Comparable in serving enterprise brands with integrated content production, though it operates at much broader scale and includes paid media as a core capability.
• VML: VML is a global creative and brand experience agency (formed from Wunderman Thompson and VMLY&R) with strong MENA presence. Overlaps with Odeum in producing social-first brand content for enterprise clients but offers a much wider portfolio of services.
• Mother: Mother is an independent global creative agency known for culturally resonant brand campaigns and social content. Comparable to Odeum's emphasis on culturally tuned, attention-winning creative for major brands, but with a much broader geographic and category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OdeumStudio
• YouTubeyoutube.com/@OdeumStudio
• Facebookfacebook.com/profile.php?id=61573774406209
• LinkedInlinkedin.com/showcase/odeumstudio/about
• Instagraminstagram.com/odeum_studio
• TikToktiktok.com/@odeumstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP10MEDIA