Toasted

What Toasted does

TOASTED Bagels & Coffee is an independently owned, Halal-certified quick-service café brand operating in the Seattle metropolitan area. Founded in 2024 by Jaafar Altameemi and Murat Akyuz, the company sells Mediterranean-inspired bagel sandwiches, specialty coffee, and complementary beverages at five physical locations across U-District, South Lake Union, Pioneer Square, Lake City, and Bellevue, Washington. The menu is anchored by signature items such as the Date & Labneh sandwich and Classic NYC Lox, blending Middle Eastern hospitality cues with classic American breakfast formats, and the brand prominently advertises its Halal certification across all customer touchpoints.

The operating model combines a multi-unit retail storefront network with vertically integrated bagel production through an internal hub called Jaded Bagels located at the Lake City site. Online ordering is delivered through Square's third-party platform, and the technology stack is composed entirely of commodity SaaS tools (Google Analytics, Mailchimp, Resend, Web3Forms, Neon, reCAPTCHA) rather than proprietary systems. The company's go-to-market is direct-to-consumer via in-store dining and pickup, supported by organic social on Instagram and TikTok and an active earned-media presence across Seattle-area press.

TOASTED generates revenue exclusively through one-time retail food and beverage sales at its cafés and via online pickup orders; no wholesale, catering, licensing, or subscription revenue streams are disclosed. The business is founder-financed with no institutional investors, parent company, or public-market presence identified. A defining feature of the operating model is its community-mission orientation, operationalized through recurring programs such as the Neighbor's Tab Fund, which raised over $53,000 to fund more than 8,400 free meals during the November 2025 SNAP benefit disruption, and ongoing partnerships with Seattle Mutual Aid, the University District Food Pantry, and Street Youth Ministries.

Name

Toasted

Legal name

TOASTED Bagels & Coffee

Website

https://toastedseattle.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

TOASTED is an independently owned, Halal-certified Seattle-area café chain selling Mediterranean-inspired bagel sandwiches and specialty coffee across five locations and online via Square, founded in 2024 by Jaafar Altameemi and Murat Akyuz with a community-mission focus.

Ownership category

akta.pro rank

Product category

Specialty Cafe / Bagel Sandwich Restaurant

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Bagel sandwiches
• Specialty coffee
• Quick service restaurant
• Mediterranean cafe
• Halal certified food

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-restaurant dining and retail sales: TOASTED generates revenue through direct food and beverage sales at its physical café locations. Customers can order bagels, sandwiches, and coffee in-store or online for pickup. The company also sells bottled drinks at certain locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TOASTED Bagels & Coffee operates a chain of neighborhood cafés across the Seattle metro area that serve freshly prepared bagel sandwiches, specialty coffee, and complementary beverages. The menu blends classic New York–style bagels with Mediterranean-inspired items such as Date & Labneh, and all food is Halal-certified. Orders can be placed in-store or online via Square's third-party ordering platform for pickup at any location.

Product overview

TOASTED is a Seattle-based quick-service restaurant chain offering bagel sandwiches, specialty coffee, and complementary beverages. The business operates five café locations across the Seattle metro area (U-District, South Lake Union, Pioneer Square, Lake City, and Bellevue), with each location serving freshly prepared bagel sandwiches and espresso drinks. The menu features Mediterranean-inspired items like Date & Labneh alongside classic offerings like Classic NYC Lox, Turkey BEC, and Everything Bagel with Cream Cheese. TOASTED owns an internal bagel production facility called Jaded Bagels, which supplies products across all locations and serves as a training hub for employees. Online ordering is available through a Square-powered platform. The company is Halal-certified and emphasizes community engagement through initiatives like the Neighbor's Tab Fund. TOASTED is independently owned and positioned for continued growth.

Differentiator

Problem solved

Functional benefit

Products and services

• TOASTED Café Locations Chain of five neighborhood cafés in the Seattle metro area (U-District, South Lake Union, Pioneer Square, Bellevue, Lake City) serving bagel sandwiches, espresso drinks, and bottled beverages. Pioneer Square operates to-go only; Bellevue offers bagels and bottled drinks without espresso.
• Classic NYC Lox Bagel sandwich featuring traditional lox, sold as a signature menu item across all TOASTED café locations.
• Date & Labneh Mediterranean-inspired bagel sandwich with date and labneh spread, showcasing TOASTED's signature Middle Eastern flavor profile.
• Everything Bagel w/ Cream Cheese Classic bagel sandwich featuring an everything bagel with cream cheese, positioned as a customer favorite.
• Turkey BEC Turkey, bacon, and egg breakfast sandwich served on a bagel, representing classic American breakfast flavors.
• Online Ordering for Pickup Third-party online ordering service powered by Square that lets customers place pickup orders from any TOASTED café location.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered minor.

• Seattle Mutual AidminorOthers · 1 November 2025Partnered during the Neighbor's Tab initiative to distribute free meals to community members affected by SNAP benefit uncertainty. Seattle Mutual Aid helped coordinate meal distribution across Seattle neighborhoods.
• University District Food PantryminorOthers · 1 November 2025Partnered during the Neighbor's Tab initiative to help distribute meals to families in need across the University District area and wider Seattle community.
• Street Youth MinistriesminorOthers · 2 October 2024Monthly partnership to provide 100 TOASTED sandwiches every month to support young people experiencing homelessness in Seattle. Partnership began in October 2024 after the first month of operations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Starbucks: Dominant US coffee chain operating cafés with food items including breakfast sandwiches; overlapping customer base and similar neighborhood-retail model, though its food program is far broader and less differentiated than TOASTED's bagel-led menu.
• First Watch: Daytime breakfast/lunch café chain; comparable on daytime café service and menu overlap around bagel/breakfast sandwiches, though it operates a sit-down breakfast/brunch format rather than quick-service.
• Blue Bottle Coffee: Premium specialty coffee chain that operates cafés with complementary light food; comparable on café format, urban retail location strategy, and brand-led differentiation, though its food program is intentionally minimal.
• Bruegger's Bagels: Established bagel-focused chain with multi-unit café footprint; relevant as a comparable but operates on a broader, more standardized menu without TOASTED's Mediterranean/Halal positioning.

Regional players

• Caffe Vita Coffee Roasting Company: Seattle-based specialty coffee roaster and café operator; directly comparable as a Seattle-metro competitor and peer reference for café-led brand building in TOASTED's home market, though focused on coffee rather than food.
• Espresso Vivace: Long-standing Seattle specialty coffee café chain; comparable as a Seattle coffee-café operator competing in many of the same neighborhoods as TOASTED, though without the bagel-led food program.

Emerging players

• Call Your Mother: Fast-growing DC-area bagel sandwich and coffee concept with a quick-service café model and strong brand identity; closely mirrors TOASTED's playbook of a differentiated, rapidly scaling local bagel chain.

Direct peers

• Noah's NY Bagels: Regional bagel chain serving bagel sandwiches and coffee through a similar limited-service café model; directly comparable product offering and customer experience, though without TOASTED's ethnic-cuisine positioning.
• Einstein Bagels: Largest US bagel-focused chain with broadly similar quick-service bagel sandwich + coffee model; comparable on product mix and price point, though lacking the Mediterranean/Halal positioning TOASTED uses to differentiate.
• Bagelsmith: Iconic LA bagel café serving bagel sandwiches and coffee in a similar neighborhood-retail format; directly comparable product offering and customer experience at a multi-unit independent-operator scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/toasted.seattle
• TikToktiktok.com/@toasted.seattle
• LinkedInlinkedin.com/company/toasted-bagels-coffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toasted