Veron Bice

What Veron Bice does

Veron Bice is a private civil litigation law firm founded in 2005 and headquartered in Lake Charles, Louisiana. The firm operates with 9 attorneys and provides legal services across multiple practice areas including personal injury, environmental law, medical malpractice, commercial litigation, estate planning, property damage, and successions. It serves both individuals and businesses across Southwest Louisiana, with named partners J. Michael Veron and Ryan Bice leading the practice.

The firm's revenue mechanics combine contingency-fee personal injury work (with reported individual case outcomes in the $5M range across matters such as Anderson v. Oschner and McDonald v. Lloyd's) with traditional hourly or retainer billing for commercial litigation, estate planning, and succession matters. The firm has accumulated intangible brand value through the BV Distinguished Peer Rating held since 2016, the Louisiana Bar Foundation Oral History of J. Michael Veron recorded in July 2023, and the 2023-2024 Louisiana State Bar Association presidency of attorney Shayna Sonnier. Practice area breadth has expanded over time from an environmental and personal injury base to a fuller regional offering.

Go-to-market is regional and relationship-driven rather than platform-based. The firm does not operate a disclosed technology stack or client-facing product; all growth and visibility signals to date are attorney-driven (hires in April 2023, leadership roles in the state bar). Customer acquisition flows through case results, referrals, and the standing of individual attorneys within the Louisiana legal community.

Name

Veron Bice

Legal name

Veron, Bice, Palermo & Wilson, LLC

Website

https://veronbice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Veron Bice is a 9-attorney civil litigation law firm in Lake Charles, Louisiana, founded in 2005, serving individuals and businesses in personal injury, environmental, commercial litigation, estate planning, and succession matters across Southwest Louisiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Personal Injury: Contingency fee representation for personal injury cases including auto accidents, medical malpractice, wrongful death, and workplace injuries. Clients pay no upfront costs; firm receives percentage of settlement or verdict.
2. Legal Services - Hourly/Fixed Fee: Billable hour or fixed fee arrangements for commercial litigation, estate planning, environmental law, oil and gas law, and other practice areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Veron Bice is a civil litigation law firm providing plaintiff-side legal representation in Personal Injury (auto, motorcycle, truck, pedestrian accidents, wrongful death, medical malpractice, premises liability, maritime injury, worker's compensation), Land & Soil Contamination (environmental law, oil and gas law, landowner/mineral rights), Commercial and Business Litigation, Estate Planning, Property Damage, and Successions. Services are delivered directly to clients from its Lake Charles, Louisiana office on a contingency fee basis for personal injury matters and hourly/fixed fee arrangements for other practice areas.

Product overview

Veron Bice is a law firm offering legal services through distinct practice area modules rather than a unified software product. The firm provides Personal Injury legal services (covering traffic accidents, motorcycle accidents, truck accidents, pedestrian accidents, wrongful death, medical malpractice, premises liability, maritime injury, and worker's compensation), Land & Soil Contamination services (including environmental law, oil and gas law, landowner rights, and mineral rights), Commercial and Business Litigation, Estate Planning, Property Damage (including hurricane claims), and Successions. These practice areas operate as separate service lines within the firm rather than an integrated software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Plaintiff-side legal representation for individuals injured through someone else's negligent behavior, covering traffic accidents, motorcycle accidents, truck accidents, pedestrian accidents, wrongful death, medical malpractice, premises liability, maritime injury, and worker's compensation cases. Typically handled on contingency fee basis with no upfront cost to the client.
• Land & Soil Contamination Legal Services Legal representation for matters involving land contamination, soil contamination, water contamination, landowner rights, mineral rights, environmental law, and oil and gas law. Serves landowners, mineral rights holders, and businesses affected by contamination or extraction activity.
• Commercial and Business Litigation Legal representation for commercial disputes and business litigation matters, including class actions and other complex civil litigation. Billed hourly or on fixed-fee arrangements for businesses and commercial parties.
• Estate Planning Legal services for estate planning, including wills, trusts, and succession planning for individuals and families.
• Property Damage Legal Services Legal representation for property damage claims, including hurricane damage claims, on behalf of property owners and insureds.
• Successions Legal services for estate succession and probate matters, including representation of executors and heirs in Louisiana succession proceedings.

Quantifiable outcome

• Over $5 million in Balance Billing Class Action (Anderson v. Oschner)
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Neblett, Beard & Arsenault: Alexandria, Louisiana-based firm with plaintiff personal injury, insurance, and commercial litigation work. Comparable in attorney count and conflict-driven plaintiff practice, with regional Louisiana overlap.
• Baggett, McCall, Burgess, Watson & Gaughan: Lake Charles, Louisiana-based litigation firm with overlapping plaintiff personal injury, insurance defense, and commercial litigation practice. Closest comparable in size, geography, and practice mix.
• Allen & Gooch: Louisiana-based firm with a similar plaintiff practice mix including personal injury, oil and gas, environmental, and insurance matters. Overlaps Veron Bice on multi-practice litigation in the same state.
• Plauche, Smith & Nieset: Lake Charles-headquartered firm with personal injury, insurance defense, and commercial litigation. Operates in the same local market and competes for the same Southwest Louisiana caseload.

Broad incumbents

• McGlinchey Stafford PLLC: Louisiana-founded firm with national footprint in financial services, commercial, and insurance litigation. Overlaps with Veron Bice on commercial litigation and insurance disputes, but at significantly larger scale.
• Phelps Dunbar LLP: Large Louisiana-based regional firm with full-service commercial litigation, environmental, and oil and gas practices. Competes with Veron Bice on complex commercial and oilfield contamination matters, but with materially deeper bench and broader geographic footprint.
• Kean Miller LLP: Baton Rouge-based full-service firm with strong energy and environmental litigation practices. Matches Veron Bice on oil and gas plaintiff work but competes from a larger, multi-office platform.
• Jones Walker LLP: Louisiana-founded Gulf Coast firm with broad commercial litigation, energy, and environmental practices. Targets the same oil and gas and commercial disputes as Veron Bice, but with regional and national reach.

Regional players

• The Law Offices of L. Clayton Burgess: Independent Louisiana personal injury practitioner. Competes for the same plaintiff injury caseload in regional Louisiana courts, though with a much narrower single-practice focus.
• Luna & Solomon: Smaller Louisiana-based plaintiff firm with personal injury and general litigation focus. Comparable in transactional style (contingency-driven plaintiff work) but at sub-scale relative to Veron Bice's bench.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/veronbicelaw
• YouTubeyoutube.com/channel/UChhSspzVWBJacsA7mrOCcwQ
• Facebookfacebook.com/VBPWLaw
• LinkedInlinkedin.com/company/veron-bice-llc
• Instagraminstagram.com/vbpwlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veron Bice