Upham Group Limited

What Upham Group Limited does

Upham Group Limited (operating as The Upham Pub Company Limited and trading primarily as Upham Inns) is a privately held UK hospitality company founded in 2010, headquartered in Havant, Hampshire. The company operates a curated collection of 20+ premium pubs with rooms and steakhouses across Southern England, including sub-brands Harper's Steakhouse (Haslemere, Southampton, Swindon) and The Beech House (Amersham, Beaconsfield, Solihull, St Albans). The estate spans Hampshire, Wiltshire, Berkshire, Surrey, Sussex, and Hertfordshire, with individual venues offering food and beverage service, en-suite bedrooms, private function rooms, and event hosting including weddings up to ~150 guests.

The business generates revenue across multiple streams: accommodation (bedrooms ranging from above-pub rooms to converted stables/cottages, with amenities such as en-suite bathrooms, Nespresso machines, and Bramley toiletries), food and beverage (traditional pub fare, Mediterranean-inspired tapas, American-style steaks at Harper's, and gastro dining), private events and functions (weddings, corporate meetings, celebrations), gift cards sold via a dedicated platform (upham-inns.mytoggle.io), and packaged promotions (15% direct-booking discount, 30% off for 3+ night stays, Leisurely Eat & Sleep). The technology stack supporting operations is consumer-facing and operational-light: a direct-booking widget integrated with third-party booking software (high-level-software.com), Google Analytics and Tag Manager for measurement, Guestwise for engagement/loyalty (Refer a Friend, Spin To Win), and Airship for email marketing. No proprietary AI/ML capabilities are disclosed.

The go-to-market model is direct-to-consumer, deliberately avoiding OTA intermediation in favor of an incentivized Book Direct campaign (15% off, room upgrades, late check-out), supplemented by phone reservations, walk-ins, gift card e-commerce, and event-driven acquisition (private dining, weddings, the 40-year-old Noggin, Nosh and Natter vintage show at The George Inn). Customer segments are predominantly leisure travelers, families, walkers, country sports enthusiasts, and celebration/event hosts, with corporate groups as a secondary segment. Marketing is concentrated on the website, Instagram/Facebook organic social, email via Airship, SEO-optimized location pages, downloadable walking guides, and earned media via Muddy Stilettos regional awards. The company is privately financed with no disclosed funding rounds, parent company, or institutional investor.

Name

Upham Group Limited

Legal name

The Upham Pub Company Limited

Website

https://uphaminns.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Upham Group Limited is a privately held UK hospitality company operating a curated collection of 20+ premium pubs with rooms and steakhouses across Southern England, serving leisure travelers, families, walkers, country-sports guests, and event hosts through direct booking, on-site F&B, and private function space.

Ownership category

akta.pro rank

Product category

Pub Accommodation and Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Traveler Accommodation (7211), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Pub accommodation
• Country inns
• Steakhouse dining
• Hospitality venues
• Private event spaces

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation (Rooms): Revenue from letting charming bedrooms across their collection of pubs and steakhouses. Bedrooms range from above-pub rooms to converted stables and cottages, with amenities including en-suite bathrooms, Nespresso machines, Roberts digital radio, Bramley toiletries, and free Wi-Fi. Booking direct offers best rates and exclusive perks.
2. Food and Beverage: Core revenue stream from dining services across all venues. Offerings include traditional pub fare, Mediterranean-inspired tapas, American-style sharing platters and steaks at Harper's steakhouses, and gastro dining. Menus feature fresh, locally sourced ingredients with seasonal specials. Bars serve local ales, craft beers, wines, and premium spirits including cocktails.
3. Private Events and Functions: Revenue from hosting private dining, corporate meetings, celebrations, and weddings. Venues offer adaptable spaces for seated or standing guests indoors and outdoors. Bespoke packages include 3-course set menus, canapés, or buffet options. Function spaces range from intimate rooms to venues accommodating up to 150 guests.
4. Gift Cards: Sale of gift cards through their dedicated gift card platform (upham-inns.mytoggle.io) allowing customers to purchase prepaid cards for use across the collection.
5. Special Offers and Packages: Revenue from promotional packages including 'Leisurely Eat & Sleep' (dinner credit plus accommodation and breakfast), 'Stay Longer For Less' (30% off stays of 3+ nights), and seasonal offers. Dog-friendly stays generate additional revenue at £20 per pet per night.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Upham Group operates a curated collection of premium countryside pubs with rooms, American-style steakhouses (Harper's), and neighborhood pubs (The Beech House) across Southern England. The company generates revenue from overnight accommodation, food and beverage service, private events and functions, and gift card sales, supported by an online direct-booking platform with exclusive perks for direct reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Harper's Steakhouse: American-style steakhouse chain offering big east-to-west coast dining flavors with steaks, small plates, hanging skewers, loaded flatbreads, and cult cocktails at locations in Haslemere, Southampton, and Swindon.
• The Beech House

Products and services

• Upham Inns (Pubs with Rooms) A curated collection of individually characterful pubs with rooms offering overnight accommodation in above-pub rooms, converted stables, or cottages. Each venue has en-suite bathrooms, Nespresso machines, Roberts digital radio, Bramley toiletries, free WiFi, and freshly cooked breakfast. Targeted at leisure travellers, families, walkers, couples, and corporate guests seeking countryside stays across Southern England.
• Harper's Steakhouse American-style steakhouse brand offering big east-to-west coast dining flavours with steaks, small plates, hanging skewers, loaded flatbreads, and cult cocktails. Located in Haslemere, Southampton, and Swindon. Functions as a standalone dining venue and an event hire space including weddings and private functions.
• The Beech House Traditional neighborhood pub brand offering a warming atmosphere and relaxed dining. Locations in Amersham, Beaconsfield, Solihull, and St Albans. Operates as a casual food-and-drink pub without rooms.
• Private Events and Functions Hire of function rooms, private dining spaces, and meeting facilities across Upham Inns and Harper's Steakhouses for weddings (up to 150 guests), corporate meetings, conferences, family celebrations, and bespoke private dining events. Includes tailored catering (3-course set menus, canapés, buffets), on-site presentation equipment, and on-site accommodation for delegates.
• Upham Inns Gift Cards Prepaid digital gift cards sold via a dedicated online platform (upham-inns.mytoggle.io) redeemable for accommodation, food, and drinks across the Upham Inns collection.

Quantifiable outcome

• Thomas Lord voted top 3 best Sunday roasts in Hampshire by Muddy Stilettos
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Sir Woofchester'sminorGTM or Marketing PartnerPartnered canine menu provider offering dog dinner bowls, chews, lollipups as treats, dog-friendly ice cream, and alcohol-free dog beer. Provides hydration stations at pubs for dogs after walks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marston's: Marston's is a major UK pub and brewing operator with a national estate including premium inns and lodges. Broader and larger than Upham but directly comparable on the destination pub-with-rooms proposition.
• The Restaurant Group: The Restaurant Group operates UK casual and premium dining brands (including steakhouse formats). Comparable to Harper's Steakhouse sub-brand in terms of F&B proposition and multi-site steakhouse operating model.
• Mitchells & Butlers: Mitchells & Butlers runs thousands of UK pub and restaurant sites across brands including premium country pubs. Overlaps with Upham on premium casual dining and countryside pub operation, but operates at significantly greater scale.
• Hotel du Vin: Hotel du Vin runs boutique hotels focused on food, wine and design-led stays across UK destinations. Comparable to Upham's premium F&B-led rooms proposition in countryside and market-town locations.

Direct peers

• Greene King: Greene King runs thousands of managed and tenanted pubs, inns and hotels across the UK, including premium countryside and destination venues. Comparable to Upham in the pub-with-rooms and food-service combination and overlap in Southern England geography.
• Fuller, Smith & Turner: Fuller's is one of the UK's largest premium pub operators with a large estate of pubs with rooms across Southern England, offering traditional accommodation, cask ale and food service. Directly comparable in product, customer segment and operating geography to Upham Inns.
• Hand Picked Hotels: Hand Picked Hotels operates country house and boutique hotels across the UK countryside, many near Southern England. Comparable as a premium destination accommodation competitor vying for the same leisure/corporate/wedding guest.
• Young's: Young's operates a collection of premium pubs, gastro pubs and hotels across London and Southern England, including its own pub-with-rooms sites. Closely comparable to Upham on premium positioning, F&B-led rooms model and London/South catchment.
• Oakman Inns: Oakman Inns runs a collection of premium destination pubs with rooms across Southern/Central England with a strong food-led offering. Directly comparable in collection-led premium pub-with-rooms model and target guest.
• Brunning & Price (part of The Merseyside Collection): Brunning & Price operates a group of premium destination pubs with rooms across England, emphasising classic British interiors, food and drink. Closely comparable in collection model, target guest and pub-with-rooms format to Upham Inns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/uphaminns
• Facebookfacebook.com/uphaminns
• Instagraminstagram.com/uphaminns
• LinkedInlinkedin.com/company/upham-pub-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upham Group Limited