Action Art Collaborative

What Action Art Collaborative does

Action Art Collaborative is a St. Louis-based, nonprofit multidisciplinary arts organization founded in 2022 that produces community-engaged theater and music projects centered on social justice, structural racism, and poverty. Its core product portfolio consists of three original productions: the play 'ACTION' (premiered November 2022, based on Percy Green II and the 1972 Veiled Prophet Ball protest), the 'Solid Sound Collective' music project (premiered June 2024, featuring four St. Louis musicians in collaboration with local activist organizations), and the upcoming musical 'Eleventh Hour Radio' (world premiere April 2025 at Metro Theatre Company's Studio Theater). The organization differentiates itself through deep, ongoing collaborations with St. Louis activists and organizers, including MICA, St. Louis Jobs With Justice, and Percy Green II himself, which provide authentic source material and community distribution.

The business model is structured as a nonprofit arts collective. Revenue is generated through two streams: one-time ticket sales via Eventbrite (and at venue box offices) and charitable donations through the organization's website. The go-to-market motion is community-led: productions are premiered at community venues, distributed through community partner networks, organic social media (Instagram), email newsletters, and local earned media including St. Louis Public Radio. The customer base is geographically segmented — serving St. Louis community members, local social justice activists and organizers, and local St. Louis artists seeking collaborative opportunities. The organization has 11-50 employees and operates exclusively in the St. Louis, Missouri market, with no disclosed funding rounds, no parent company, and no investor structure.

Name

Action Art Collaborative

Legal name

Action Art Collaborative

Website

https://actionartstl.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Art Collaborative is a St. Louis-based nonprofit arts organization founded in 2022 that produces community-engaged theater and music projects on social justice and structural racism, serving local St. Louis audiences, activists, and artists through original productions and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from theater and musical performances including Eleventh Hour Radio and Solid Sound Collective productions. Tickets sold through Eventbrite and at venue box offices.
2. Donations and Support: Charitable donations from supporters, with a donation page available through the website for community financial support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Action Art Collaborative produces community-engaged theater and music projects that highlight social justice and structural racism. Its core deliverables are original theatrical productions, commissioned musical works, and community-based arts programming created in collaboration with St. Louis activists and social justice organizations. Revenue is generated through ticket sales for live performances and charitable donations supporting the organization's mission.

Product overview

Action Art Collaborative is a St. Louis-based multidisciplinary arts organization that offers a portfolio of community-engaged artistic programs and productions. The organization operates three primary offerings: the theatrical play 'Action' (premiered 2022), the 'Solid Sound Collective' music project (premiered 2024), and the upcoming 'Eleventh Hour Radio' musical (debuting 2025). All programs are guided by collaboration with St. Louis activists, organizers, and organizations committed to social and economic justice, using arts as a means to analyze structural racism and poverty and build community solidarity.

Differentiator

Problem solved

Functional benefit

Brands

• Solid Sound Collective: A music collective project designed to strengthen, support, and connect St. Louis music scene with social justice movement. Created with musicians Anita Jackson, Ryan Marquez, Colin McLaughlin and Alicia Reve.
• Eleventh Hour Radio (EHR Program)

Products and services

• Action (theatrical play) A theatrical play by Colin McLaughlin based on the history of ACTION (Action Committee to Improve Opportunities for Negroes) and Percy Green II's 1972 protest at the Veiled Prophet Ball. Premiered November 2022 honoring the 50th anniversary of the event. Targeted at St. Louis community audiences and social justice audiences.
• Solid Sound Collective A community music project featuring St. Louis musicians creating original compositions to build hope, community, and examine structural racism and poverty. Coalition includes Anita Jackson, Ryan Marquez, Alicia Reve, and Colin McLaughlin. Designed for St. Louis community audiences and social justice movement partners.
• Eleventh Hour Radio A world premiere musical following vigilante climate activists who take over radio broadcasting to spread an urgent message of environmental preservation through the power of song. Features an original score with eclectic characters. Targeted at St. Louis community audiences.

Quantifiable outcome

• Solid Sound Collective premiere and pop-up concerts reached approximately 300 audience members
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• MICA (Migrant and Community Action Project)coreStrategic or Co-development PartnerCommunity organization committed to working with low-income immigrants to overcome barriers to justice. MICA utilizes legal services, organizing, advocacy, and education to promote immigrant communities' voice and human dignity. Collaborated with Action Art Collaborative on Solid Sound Collective project.
• St. Louis Jobs With JusticecoreStrategic or Co-development PartnerCoalition of individuals, community, labor, student and faith groups fighting for social, racial, and economic justice in Missouri since 1999. Collaborated with Action Art Collaborative on Solid Sound Collective project to connect local music scene with social justice movement.
• Percy Green IIcoreStrategic or Co-development PartnerLifelong activist and community organizer who has spent 60 years fighting for justice in St. Louis. Collaborated with Action Art Collaborative on Solid Sound Collective and the ACTION play, providing historical perspective and authentic community voice.
• Metro Theatre CompanycoreStrategic or Co-development PartnerSt. Louis theater company providing Studio Theater venue for Eleventh Hour Radio production in April 2025. Hosting partner for the world premiere production.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/actionartstl
• LinkedInlinkedin.com/company/action-art-collaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Art Collaborative