10 Star Cinemas

What 10 Star Cinemas does

10 Star Cinemas Sdn Bhd is a privately held Malaysian cinema chain incorporated in 2021 and headquartered in Kuala Lumpur, operating eight cinema locations concentrated in East Malaysia (Sabah: Kota Marudu, Papar, two in Sandakan, and two in Tawau) with one site in Selangor (Petaling Jaya, at Hextar World by Empire City). The company serves general consumer moviegoers and local communities — particularly in tier-2/3 Sabah markets underserved by larger national chains — offering a mixed programming slate of local Malaysian, Indonesian, and international Hollywood content alongside an exclusive Polong merchandise and CIMUBOT collectibles program. The business operates a standard exhibition model with ticket sales, food and beverage concessions, branded merchandise, and private hall rentals for events. Distribution is multi-channel: in-person box offices and self-service kiosks at cinema sites, an e-commerce website (www.10star.com.my), and an iOS/Android mobile app launched in 2025 for online ticket booking and seat selection, with a RM0.50 per-ticket booking fee on remote channels. Payments are processed in Malaysian Ringgit (RM) via VISA and Mastercard credit/debit cards. The company maintains an active social presence across Facebook, Instagram, YouTube, and TikTok, and runs promotional campaigns tied to film releases and limited-edition collectibles. There are no disclosed funding rounds, subsidiaries, parent companies, management team bios, or financial performance figures in the available materials.

Name

10 Star Cinemas

Legal name

10 Star Cinemas Sdn Bhd

Website

https://10star.com.my

Company type

Private

Founded year

2021

Operating status

Operating

Short description

10 Star Cinemas Sdn Bhd is a privately held Malaysian cinema chain, founded in 2021, operating eight cinema locations across Sabah and Selangor that sell movie tickets, food and beverages, branded merchandise, and private hall bookings directly to consumer moviegoers via website, mobile app, kiosks, and box offices.

Ownership category

akta.pro rank

Product category

Cinema Operations

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYMPADAKAB

Independent & Art-house Cinemas

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

SECONDARYMPADAKAN

Cinema Concessions & On-site F&B Operations

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

SECONDARYMPADAKAE

Special Event Screenings & Pop-up Cinemas

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

SECONDARYHSACALAD

Cinema & Movie Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

Keywords

• Cinema operations
• Movie exhibition
• Ticket booking
• Concession services
• Cinema chain

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Movie Ticket Sales: Primary revenue stream from selling movie tickets at cinema locations across Malaysia. Tickets are sold online via website and mobile app, at box office counters, and through self-service kiosks. Tickets are non-refundable with a RM0.50 booking fee per ticket.
2. Food and Beverages: Sale of food, beverages, and E-Combo items at concession stands within cinema locations. Items include Fruity Fizz drinks and other cinema snacks.
3. Merchandise Sales: Sale of branded merchandise including limited edition Polong car air fresheners (RM15), CIMUBOT puzzle keychains (RM13), collectible Polong sign cards, and other promotional items.
4. Hall Booking: Rental of cinema halls for private events, screenings, and corporate bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

10 Star Cinemas operates a chain of 8 cinema locations across Malaysia (Sabah and Selangor), selling movie tickets for local Malaysian, Indonesian, and Hollywood films through box offices, self-service kiosks, a website, and a mobile app. The company also provides food and beverage concessions, exclusive film-tied merchandise (such as Polong car air fresheners and CIMUBOT puzzle keychains), and hall booking services for private events and corporate functions.

Product overview

10 Star Cinemas is a Malaysian cinema chain operating as a single unified brand with multiple theater locations across Sabah (Kota Marudu, Papar, Sandakan, Tawau) and Selangor (Petaling Jaya). The company operates as a platform-plus-modules architecture centered on its core cinema exhibition service, supported by an online ticket booking system, a mobile application for iOS and Android devices, hall booking services for private events, and food & beverage concession offerings including E-Combo meal deals. All services are accessible through the company's website and mobile app, with transactions processed in Malaysian Ringgit (RM).

Differentiator

Problem solved

Functional benefit

Products and services

• Movie Ticket Sales and Cinema Exhibition Core service offering screenings of local Malaysian, Indonesian, and Hollywood films at 8 cinema locations across Malaysia, with tickets sold online (website and mobile app), at box office counters, and through self-service kiosks.
• Online Ticket Booking Remote sales channel via the website and mobile app enabling users to purchase movie tickets with VISA/Mastercard credit/debit card payments and best-available seating allocation; non-refundable with a RM0.50 booking fee per ticket.
• 10Star Cinemas Mobile App Official mobile application for iOS and Android that enables movie ticket booking and seat selection, available on Google Play.
• Hall Booking Service allowing customers to book entire cinema halls for private screenings, events, or corporate functions.
• Food & Beverages / E-Combo Concession offerings including food, beverages, and promotional combo deals available for purchase and redemption at cinema locations, including the Fruity Fizz beverage line at Hextar World, Empire City.
• Cinema Merchandise Sale of branded and limited edition film-tied merchandise including Polong car air fresheners (RM15), CIMUBOT puzzle keychains (RM13), and collectible Polong sign cards, available at cinema counters and tied to film releases.

Quantifiable outcome

• Movie tickets and concessions sold at 8 cinema locations across Malaysia

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 10Star Cinemas Hextar Empire City, DamansaraminorOthers · 28 May 2026Exclusive promotional partner for Polong movie merchandise and collectibles. This location hosts limited edition Polong collectible cards, car air fresheners, and other promotional items tied to film releases.
• Kanta CinemasminorOthersKanta Cinemas is referenced as a related cinema entity on the 10 Star Cinemas website navigation, suggesting a relationship between the two cinema chains.
• Film Censorship Board of MalaysiacoreOthers10 Star Cinemas operates under the film classification regulations set by the Film Censorship Board of Malaysia. They have a legal obligation to enforce age restrictions for classified films (18SG, 18SX, 18PA, 18PL) and may refuse admission to underage persons.
• Hollywood Online, Paramount Pictures & United International PicturesminorOthersMovie synopsis excerpts are sourced from Hollywood Online, Paramount Pictures & United International Pictures as acknowledged in the disclaimer.
• Astro ShawminorOthersReferenced in Papa Zola The Movie promotion as a film distribution partner (#AstroShaw hashtag).
• Financial Institutions (VISA, Mastercard)coreChannel Partner/ Reseller/ DistributorPayment channels including VISA and Mastercard credit/debit cards are accepted for online transactions. Users must have a valid credit card to transact on remote sales channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VOX Cinemas: VOX Cinemas is a major Middle East cinema chain with operations across the Gulf and select international markets. While not a direct Malaysian competitor, VOX is comparable to 10 Star as a multi-location cinema exhibitor that has expanded via mall partnerships and premium formats.
• TGV Cinemas: TGV Cinemas is a major Malaysian cinema chain operating over 40 locations nationwide with strong presence in premium Klang Valley locations. It is directly comparable to 10 Star Cinemas as a Malaysian multiplex operator but operates at materially larger scale and brand recognition.
• AMC Entertainment Holdings: AMC is one of the world's largest cinema exhibitors, providing a global benchmark for multiplex operations, admissions pricing, and concession strategy. It is comparable to 10 Star as a multi-screen cinema operator but at a vastly different scale and geography.
• Golden Screen Cinemas (GSC): Golden Screen Cinemas is the largest cinema exhibitor in Malaysia with extensive coverage across Klang Valley and major malls nationwide. It competes directly with 10 Star Cinemas for moviegoers in Malaysia but at a much larger scale and with a more premium, mall-anchored venue footprint.
• CGV Cinemas Malaysia: CGV is a South Korean-headquartered cinema chain with a presence in Malaysia, typically located in mid-tier malls. It competes with 10 Star Cinemas for Malaysian moviegoers in selected locations and offers similar IMAX and premium-format experiences, though at generally larger venues.

Regional players

• mmCineplexes: mmCineplexes is a regional cinema operator based in Singapore with select cross-border presence. It is comparable to 10 Star Cinemas as a Southeast Asian multiplex operator focused on secondary markets, though it does not directly compete in Malaysia.
• Cinemaxx (Indonesia): Cinemaxx is an Indonesian cinema chain with ties to Lippo Group, focused on secondary and emerging markets in Indonesia. It is comparable to 10 Star as a regional exhibitor targeting underserved markets rather than just top-tier metropolitan centers, though it does not directly compete in Malaysia.

Direct peers

• Kanta Cinemas: Kanta Cinemas is referenced on the 10 Star Cinemas website navigation as a related cinema entity, suggesting shared ownership or operational affiliation. It is the most directly comparable peer in terms of business model and likely geographic positioning in Malaysia.
• Lotus Five Star Cinemas: Lotus Five Star is a smaller Malaysian cinema chain that, like 10 Star, operates in secondary and East Malaysian markets rather than primarily Klang Valley. It is a closer direct peer in terms of mid-market positioning and footprint, making it a useful comparison for 10 Star's go-to-market strategy.
• Filmgarde Cineplexes: Filmgarde Cineplexes is an independent regional cinema chain in Malaysia with a smaller footprint focused on suburban and secondary locations. It is highly comparable to 10 Star Cinemas in terms of being an independent competitor to GSC and TGV in the Malaysian mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@10starcinemas
• Facebookfacebook.com/10starcinema
• Instagraminstagram.com/10star_cinema?utm_medium=copy_link
• TikToktiktok.com/@10starcinemas
• Xx.com/10star_cinema

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Star Cinemas