AEAP

What AEAP does

AEAP (Association of Executive and Administrative Professionals) is a nonprofit professional membership association serving executive and administrative support professionals. Founded in 1975 and operating under its current form since at least 2007, the organization is based in Stafford, Virginia (with an office presence in Falls Church, Virginia) and maintains a mailing list of approximately 3,000 contacts and an email broadcast reach of around 1,500 members. Its core products center on member benefits: an online community forum, an annual conference, a salary benchmarking survey, a job board, an Email Blast Networking Service, and a recurring newsletter that is now distributed digitally after the printed edition was discontinued.

Name

AEAP

Legal name

Association of Executive and Administrative Professionals

Website

https://theaeap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

AEAP is a nonprofit membership association serving administrative professionals with networking forums, salary benchmarking, job board access, member discounts, and a recurring newsletter. Founded in 1975 and based in Stafford, Virginia, it serves roughly 3,000 contacts nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and biennial membership fees charged at three levels: Basic ($35-60/year), Premium ($70-105/year), and International ($40-80/year). Premium includes additional benefits such as roadside assistance, accidental death benefit, and prescription discounts.
2. Newsletter Subscriptions: Non-member newsletter subscription service for The Executary weekly e-news. Offered at different rates for USA, Canada, and international subscribers on annual or biennial basis.
3. Advertising Revenue: Multiple advertising products including website banner ads, email broadcasts to membership list, physical mailing list rental, newsletter inserts, and email broadcast transmissions. Priced per thousand contacts (M) with minimum order requirements.
4. Sponsorship Programs: Three-tiered sponsorship program offering website placement, logo/description display, and sponsor spotlight features. Level 1 (basic link), Level 2 (small banner with description), Level 3 (full sponsor spotlight on all pages).
5. Business Affiliate Program: Partnership program where affiliates provide discounts to AEAP members in exchange for exposure to membership base. Affiliates receive website links and promotional mentions in member communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AEAP (Association of Executive and Administrative Professionals) is a membership-based professional association that provides career development resources, professional training, peer networking forums, a national job bank, salary surveys, and a bi-monthly newsletter for administrative professionals. The association also generates revenue through tiered advertising and sponsorship products (email broadcasts, mailing list rentals, banner ads, sponsorships) and a Business Affiliate discount program where third parties offer member discounts.

Product overview

AEAP (Association of Executive and Administrative Professionals) is a membership-based professional association, not a software product company. Its core offerings center on membership tiers — Basic, Premium, and International Online — that provide access to a suite of professional development resources and member discounts. The portfolio also includes a bi-monthly newsletter (The Executary), weekly e-news, a national job bank, a peer-administered forum, email blast networking, an annual conference, educational webinars, and salary surveys. On the commercial side, AEAP sells advertising products including email broadcasts, mailing list rentals, website banner ads, insert advertising, and tiered sponsorship programs. The company also operates a Business Affiliate Partner program offering affinity discounts to members. These products collectively form a membership-and-content business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AEAP Basic Membership Entry-level individual membership providing weekly e-news, online member directory, admin forum access, searchable archives of The Executary newsletter, salary survey access, and member discounts on education, seminars, insurance, travel, and business/personal products/services. Priced at $35/year or $60/two years.
• AEAP Premium Membership Enhanced individual membership tier with all Basic benefits plus 24-hour roadside assistance/towing for up to 3 vehicles, $10,000 Accidental Death Benefit, 24-hour lockout/locksmith service, $1,000 Accident Medical Expense, automotive discounts up to 10%, and Discount Prescription Plan averaging 20% savings. Priced at $70/year or $105/two years.
• AEAP International Online Membership Online-only membership variants for administrative professionals in Canada ($40/year or $70/two years) and other international countries ($45/year or $80/two years), with features adapted for non-US members.
• Salary Survey

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• On The Right TrackminorGTM or Marketing PartnerAEAP sponsor offering 20% off regular priced webinars to AEAP members. Listed on sponsor page with description.
• Premier Transportation ServicesminorGTM or Marketing PartnerTransportation provider located in Dallas with worldwide resources. Offers high-quality transportation services including sedan, SUV, and busing to business travelers. Listed on AEAP sponsor page.
• MrExcel.comminorGTM or Marketing PartnerSponsor providing Excel tips, solutions, and resources. Offers free message board, podcasts, articles, books, and consulting services for Microsoft Excel needs.
• Constant ContactminorGTM or Marketing PartnerBusiness discount partner offering member discounts on email marketing services.
• UPSminorGTM or Marketing PartnerBusiness discount partner offering member discounts on shipping services.
• 4ImprintminorGTM or Marketing PartnerBusiness discount partner offering promotional products through member benefits program.
• Office DepotminorGTM or Marketing PartnerOffice supplies discount partner in AEAP member benefits program.
• StaplesminorGTM or Marketing PartnerOffice supplies discount partner in AEAP member benefits program.
• HPminorGTM or Marketing PartnerTechnology products discount partner in AEAP member benefits program.
• ADPminorGTM or Marketing PartnerBusiness services discount partner (payroll/HR solutions) in AEAP member benefits program.
• Avis and Budget Car RentalminorGTM or Marketing PartnerTravel discount partners offering car rental discounts to AEAP members.
• Choice Hotels, Ramada, Days Inn, Super 8, Travelodge, Howard Johnson, Amerihost, Knights Inn, Wingate Inns, Baymont, WyndhamminorGTM or Marketing PartnerHotel discount partners offering travel accommodation discounts to AEAP members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Office Dynamics International: Training and development firm serving executive assistants and administrative professionals with courses, events, and conferences. Comparable to AEAP on the career development and education segment, though more commercially productized.
• Executive Assistant Summit (by Lincoln Business Media): Conference and event series serving executive assistants and admin professionals. Comparable to AEAP's annual conference product and overall persona, with a more event-centric (rather than membership-centric) model.
• All Things Admin (by新华): Community and content platform for administrative professionals featuring articles, webinars, and a marketplace. Comparable to AEAP on persona and content/community model, with a more digital-first delivery.
• International Association of Administrative Professionals (IAAP): Long-standing US/global professional association for administrative professionals offering membership, certification, training, and networking. Directly comparable to AEAP in mission, member base, and product mix (membership tiers, conferences, publications).
• American Society of Administrative Professionals (ASAP): Membership association delivering education, networking, and resources specifically to administrative professionals. Closely comparable to AEAP on target persona, content-led model, and event-based programming.
• Sharon Williams / The Pinstripe Club: Long-running membership community for executive assistants with networking, events, and training. Directly comparable to AEAP on persona, association model, and community-centric value proposition.

Broad incumbents

• LinkedIn: Broad professional networking platform where administrative professionals self-organize into groups, find jobs, and benchmark salaries. Adjacent competitor that competes with AEAP's networking, job board, and salary survey products.
• Society for Human Resource Management (SHRM): Very large US HR professional association with membership, certification, and learning products. Comparable as a professional association business model and a destination for HR-adjacent admin professionals, though serving a broader HR audience.

Emerging players

• Executive Secretary Magazine: Content and training resource focused on executive assistants and administrative professionals. Comparable on persona and educational content, with overlapping newsletter and webinar offerings.
• Trainer Bubble: Online training vendor offering discounted courses to administrative professionals through association partnerships. Comparable to AEAP's educational partnerships with Ed2Go, MindEdge, and Lorman on the upskilling product layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/associationEAP
• LinkedInlinkedin.com/company/association-of-executive-and-administrative-professionals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEAP