Bonnett Wholesale Florists

What Bonnett Wholesale Florists does

Bonnett Wholesale Florists is a family-owned, full-service wholesale florist founded in 1954 by the Bonnett family and headquartered at 119 East 8th Street in Milan, Illinois. The company operates a three-department model consisting of Fresh Cut Flowers, Live Plants (tropical foliage, succulents, ferns, palms, flowering plants in 3-inch to 10-inch pots), and an extensive Floral Supplies catalog spanning containers, vases, ribbons, silk florals, wire, paints, baskets, balloons, candles, dried materials, Oasis/Syndicate products, and seasonal merchandise across Christmas, Valentine's Day, Mother's Day, Easter, Fall, Spring, Memorial/Sympathy, and Prom/Wedding categories. The supply catalog includes proprietary or branded lines such as Color Tool aerosol floral paints.

The company sells exclusively on a wholesale B2B basis to retail florists, gift shops, garden centers, and other retailers in the Midwest region of the United States. Go-to-market is sales-led: sales representatives are assigned to each product department (Fresh, Plants, Supplies) with direct phone lines for ordering, supplemented by a physical showroom at the Milan headquarters for in-person product viewing and a company-owned delivery fleet (semi-trucks and vans) for regional distribution. Pricing is unit/bulk-based with individual product prices ranging from $4 to $874, billed pay-as-you-go, with a stated policy that prices are subject to change and items are often ineligible for returns.

The business is privately held, family-owned for over seven decades, with no parent company, no external investors, no funding rounds, and no subsidiaries. Headcount is in the 11–50 range, and current Bonnett-family members (Kent Bonnett, Department Manager; Velvet Bonnett, Fresh Department) remain in operating roles. The company maintains a digital presence through a product-catalog website, Facebook, and Instagram, but its commercial motion remains anchored in phone-based ordering, showroom visits, and physical delivery.

Name

Bonnett Wholesale Florists

Legal name

Bonnett Wholesale Florists

Website

https://bonnettwholesale.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonnett Wholesale Florists is a family-owned, full-service wholesale florist founded in 1954 in Milan, Illinois, distributing fresh cut flowers, live plants, and an extensive floral supplies catalog to retail florists and other retailers across the Midwest via phone-based ordering, a showroom, and company-owned delivery trucks.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Wholesale floral distribution
• Fresh cut flowers
• Live plants wholesale
• Floral supplies
• Retail florist supply

Headquarters

HQ city

Milan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Floral Products: Wholesale distribution of fresh cut flowers, live plants, and floral supplies to retailers. Products sold in bulk quantities at wholesale pricing. Includes seasonal inventory (Christmas, Valentine's Day, Easter, etc.) and year-round supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bonnett Wholesale Florists is a full-service wholesale distributor founded in 1954 that supplies fresh cut flowers, live plants, and an extensive catalog of floral supplies to retail florists, gift shops, garden centers, and other retailers across the Midwest United States. The company operates through three departments (Fresh, Plants, and Supplies) served by dedicated sales representatives, supported by a physical showroom in Milan, Illinois, and a company-owned delivery fleet.

Product overview

Bonnett Wholesale Florists is a full-service wholesale florist established in 1954, serving retailers in the Midwest. The company operates a three-department model: (1) Fresh Cut Flowers department for fresh floral orders, (2) Live Plants department offering tropical foliage, succulents, ferns and flowering plants in various pot sizes, and (3) an extensive Floral Supplies department. The Supplies department encompasses dozens of sub-categories including ribbons, picks and add-ins, containers/vases (ceramic, metal, plastic, wooden), artificial silk flowers and greenery, floral paints (Color Tool brand), wire products, candles, baskets, balloons, holiday decorations (Christmas, Valentine's, Easter, Fall, Spring), memorial/sympathy items, lanterns, wind chimes, Korean floral wrap, and Oasis/Syndicate foam products. The company also maintains a physical showroom at their Milan, Illinois location for in-person product viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers
• Live Plants
• Floral Supplies
• Showroom

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Kennicott Brothers: Long-standing Chicago-based wholesale florist serving retail florists, event designers, and institutions across the Midwest. Directly comparable to Bonnett on geography, fresh-cut flower distribution, and a family/wholesale heritage model — making it Bonnett's closest in-region competitor.
• DVFlora: Large U.S. floral wholesaler distributing fresh cut flowers, plants, and floral supplies to retail florists and event professionals nationally via ecommerce and direct sales. Directly comparable to Bonnett on product mix and B2B channel, with stronger national reach and digital ordering infrastructure.
• Mayesh Wholesale Florist: One of the largest U.S. wholesale florists, distributing fresh cut flowers, greens, and floral supplies to retail florists and event designers across multiple regions. Directly comparable to Bonnett on product mix (fresh flowers + supplies) and B2B wholesale model, though at substantially larger national scale.
• Bill Doran Company: Floral supply wholesaler distributing ribbons, containers, foam, tools, and hard-goods supplies to retail florists across the Midwest and beyond. Directly comparable to Bonnett's Supplies department in product category and B2B channel, with broader geographic reach.

Broad incumbents

• Smithers-Oasis: Global manufacturer of floral foam (Oasis), postharvest products, and floral design supplies, selling through wholesale and retail channels. Comparable to Bonnett as a major floral-supplies supplier but operates as an upstream manufacturer rather than a regional distributor.
• FloraCraft: Large U.S. manufacturer of foam, silk, and floral craft supplies distributed through wholesalers and mass retailers. Comparable to Bonnett's supplies assortment but serves as an upstream supplier rather than competing directly in regional wholesale delivery to florists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100054316758694
• Instagraminstagram.com/bonnettwholesaleflorist
• LinkedInlinkedin.com/company/bonnett-wholesale-florists

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnett Wholesale Florists