WARO MSR-Technik
WARO MSR-Technik GmbH is a family-owned German engineering services firm founded in 2001 in Lübeck that provides measurement, control, and regulation (MSR) technology, including control cabinet construction, SPS/DDC programming, electrical installation, and HVAC maintenance, to industrial and municipal customers across northern Germany.
- Company typePrivate
- Founded2001
- HeadquartersLübeck, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WARO MSR-Technik does
WARO MSR-Technik GmbH is a family-owned German engineering services firm founded in 2001 and headquartered in Lübeck, Germany. The company specializes in measurement, control, and regulation (MSR) technology, providing building and industrial automation services to industrial and municipal customers across northern Germany. Its service portfolio spans control cabinet construction (Schaltschrankbau) designed with EPLAN and WSCAD CAD software, SPS/PLC and DDC programming on Siemens (Step7, TIA Portal, WinCC), WAGO (eCockpit, Codesys 3.5, Building-Cloud), PRIVA, and AVELON platforms, complete electrical installations for technical building equipment and industrial plants, and ongoing maintenance including DGUV V3 testing and HVAC/RLT servicing per VDMA 24186-1 and VDI 6022 standards. The firm operates with 11-50 employees under Managing Directors Marco Wardin and Thomas Robowsky.
The company generates revenue through project-based contracts with custom quotes dependent on scope and complexity, supplemented by multi-year maintenance and remote service agreements that create recurring touchpoints with installed systems. It serves primary verticals including the food industry, chemical industry, water/wastewater facilities, hospitals, and municipalities, with secondary exposure to biogas plants. Customer acquisition is sales-led, relying on direct relationships, professional referrals, and the strategic partnership with sister company WARO Elektrotechnik GmbH, a Lübeck-based master electrical contractor offering Smart Home/KNX, photovoltaics, and wallbox installations. Marketing is minimal beyond the company website and direct outreach, with no disclosed public pricing, app, social media presence, or external investors. The firm holds professional liability coverage through Württembergische Versicherung AG and operates as a privately held GmbH with no subsidiaries or parent company.
WARO MSR-Technik firmographics
Firmographics- Name
- WARO MSR-Technik
- Legal name
- WARO MSR-Technik GmbH
- Website
- https://waro-msr.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WARO MSR-Technik GmbH is a family-owned German engineering services firm founded in 2001 in Lübeck that provides measurement, control, and regulation (MSR) technology, including control cabinet construction, SPS/DDC programming, electrical installation, and HVAC maintenance, to industrial and municipal customers across northern Germany.
- Ownership category
- akta.pro rank
WARO MSR-Technik industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)
- akta.pro secondary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
Keywords
Where WARO MSR-Technik is headquartered
LocationHeadquarters
- HQ city
- Lübeck
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WARO MSR-Technik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Control Cabinet Construction: Design, construction, and assembly of control and regulation systems including planning and construction with EPLAN and WSCAD CAD software
- SPS and DDC Programming Services: Programming services for Siemens, WAGO, PRIVA, and AVELON systems including commissioning, process control technology, and remote service support
- Electrical Systems Installation: Complete electrical installation of technical systems including technical building equipment (TGA), RLT and heating systems (HVAC), industrial plants, machines, and process engineering systems
- Maintenance and Servicing: Technical service for machines and plants, DGUV V3 testing, MSR maintenance, and RLT plant maintenance according to VDMA 24186-1 and VDI 6022 standards
- Project Planning and Consulting: Project management, consultation, and execution of partial and complete solutions from concept to operational handover
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WARO MSR-Technik product offering
Product offeringCore offering
WARO MSR-Technik GmbH provides measurement, control, and regulation (MSR) technology services for building and industrial automation. The company plans, constructs, and fabricates control cabinets; programs SPS (PLC) and DDC systems using Siemens, WAGO, PRIVA, and AVELON platforms; installs complete electrical systems for industrial plants, machines, HVAC, and process engineering; and delivers ongoing maintenance and remote service for installed equipment.
Product overview
WARO MSR-Technik is a measurement, control, and regulation (MSR) technology company providing building and industrial automation services. The company offers an integrated suite of services: Control Cabinet Construction (Schaltschrankbau) for planning and fabricating control systems; Programming (Programmierung) for SPS/PLC and DDC systems using Siemens, WAGO, PRIVA, and AVELON platforms; Electrical Systems Construction (Elektroanlagenbau) for complete electrical installations; and Maintenance Services (Instandhaltung & Wartung) including specialized HVAC maintenance. Services span from initial consultation and concept development through to realization, commissioning, and ongoing operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- Schaltschrankbau (Control Cabinet Construction) Planning, construction, and fabrication of control and regulation systems using EPLAN and WSCAD CAD software. Produces control cabinets in all sizes from small control boxes to multi-cell floor-standing cabinets for industrial and building automation applications.
- Programmierung (SPS and DDC Programming) SPS (PLC) and DDC programming services covering Siemens Step7/TIA Portal/WinCC, WAGO eCockpit/CodeSys 3.5, PRIVA, and AVELON platforms. Includes GLT, process control technology (Prozessleittechnik), commissioning, and remote service and remote maintenance capabilities.
- Elektroanlagenbau (Electrical Systems Construction) Complete electrical installation services for technical systems including technical building equipment (TGA), HVAC and heating systems, industrial plants, machines, and process engineering systems.
- Instandhaltung & Wartung (Maintenance & Servicing) Technical service for machines and systems including testing according to DGUV V3, MSR maintenance, inspection of portable equipment (DIN VDE 0701-0702), electrical systems testing (DIN VDE 0100-600, DIN VDE 0105-100/A1), and electrical machine testing (DIN VDE 0113, EN 60204).
- Wartung von RLT-Anlagen (HVAC Maintenance) Maintenance of room air technology systems (RLT/HVAC) according to VDMA 24186-1 and VDI 6022 standards. Includes hygiene inspection, fire protection dampers, smoke extraction systems, cooling equipment, and hospital/operating room systems.
Companies that use WARO MSR-Technik
Customer profileSegments6 records
Ideal customer profiles3 records
WARO MSR-Technik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
WARO MSR-Technik partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WARO Elektrotechnik GmbHcoreWARO Elektrotechnik GmbH operates as the company's partner business (Partnerbetrieb), providing complementary services as a Lübeck-based master electrical company. They offer traditional electrical services including Smart Home and KNX systems, electrical installation, lighting technology, door communication, E-Check (DGUV V3), photovoltaics, and wallbox installation. The partnership enables WARO MSR-Technik to offer comprehensive electrical services under one umbrella, with mutual referrals and customer sharing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WARO MSR-Technik competitors and assessment
Company assessmentDirect peers
- Sauter Group: Swiss-German building automation specialist with deep DDC and BMS expertise across HVAC and regulated facilities, comparable to WARO's PRIVA/AVELON building-automation work and VDI 6022-compliant HVAC maintenance practice.
- Kieback&Peter: German family-owned building automation and MSR specialist delivering DDC/GLT systems and HVAC controls; competes for similar mid-sized German building-services contracts and shares WARO's family-Mittelstand character.
Broad incumbents
- WAGO Kontakttechnik: Manufacturer of WAGO eCockpit, Codesys 3.5, and WAGO Building-Cloud platforms that WARO programs. Not a direct services competitor, but a technology incumbent whose evolving platform strategy shapes WARO's addressable work.
- Siemens Smart Infrastructure: Global automation incumbent that defines the Siemens Step7/TIA Portal/WinCC stack WARO programs; competes indirectly through certified system integrator partners and direct end-customer sales in building and industrial automation.
- Honeywell Building Technologies: Large BMS/HVAC controls incumbent active in German hospitals and commercial buildings; competes for the same regulated-vertical maintenance and retrofit work that WARO addresses in northern Germany.
- Johnson Controls: Global building automation and HVAC services provider with significant German hospital and municipality presence; adjacent competition for WARO's VDI 6022 and VDMA 24186-1 maintenance engagements.
- Rittal: Leading German manufacturer of enclosures and pre-engineered control cabinet systems; an upstream supplier and adjacent competitor for WARO's Schaltschrankbau offering and a benchmark for cabinet-engineering scale.
- Phoenix Contact: German industrial automation, PLC, and control-cabinet components manufacturer; competes for control-panel and PLC integration work and shapes the technology ecosystem WARO integrates into.
- Beckhoff Automation: German PC-based control and automation platform provider; competes for industrial automation programming and system integration projects similar to WARO's SPS/DDC services in mid-sized plants.
Regional players
- Stiebel Eltron: German heating, ventilation, and heat-pump manufacturer that increasingly requires automation partners like WARO for installation and digital control integration in residential and light-commercial settings in northern Germany.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WARO MSR-Technik social profiles
Digital presenceWARO MSR-Technik financial estimates
Financial estimateRevenue estimate
Valuation estimate
WARO MSR-Technik leadership team
Management profileNumber of profiles
Profiles2 records
WARO MSR-Technik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WARO MSR-Technik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WARO MSR-Technik
What does WARO MSR-Technik do?
WARO MSR-Technik GmbH provides measurement, control, and regulation (MSR) technology services for building and industrial automation. The company plans, constructs, and fabricates control cabinets; programs SPS (PLC) and DDC systems using Siemens, WAGO, PRIVA, and AVELON platforms; installs complete electrical systems for industrial plants, machines, HVAC, and process engineering; and delivers ongoing maintenance and remote service for installed equipment.
Is WARO MSR-Technik a public or private company?
WARO MSR-Technik is a private company. It is classified as family owned and is currently operating.
When was WARO MSR-Technik founded?
WARO MSR-Technik was founded in 2001. It employs 11 to 50 people.
Where is WARO MSR-Technik based?
WARO MSR-Technik is headquartered in Lübeck, Germany, in the Europe region.
How does WARO MSR-Technik make money?
Five revenue lines are on record. Control Cabinet Construction is the primary driver. The others are SPS and DDC Programming Services, electrical Systems Installation, maintenance and Servicing and project Planning and Consulting.
Who are WARO MSR-Technik's main competitors?
Direct peers on record are Sauter Group and Kieback&Peter. Broad incumbents are WAGO Kontakttechnik, Siemens Smart Infrastructure, Honeywell Building Technologies, Johnson Controls, Rittal, Phoenix Contact and Beckhoff Automation. Stiebel Eltron is listed as a regional player.
Does WARO MSR-Technik have an API?
No public API is recorded for WARO MSR-Technik.
What industry is WARO MSR-Technik in?
WARO MSR-Technik's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAGABAF, Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays), with a secondary code of IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware). Its NAICS code is 334513 and its SIC code is 3823.