spearmintLOVE
SpearmintLOVE is a Tempe, Arizona-based direct-to-consumer e-commerce retailer selling soft baby and children's clothing, accessories, and nursery goods under its core brand and sub-brands Phufy, Baby's First Hat, and SIIX, primarily through a Shopify storefront serving parents and gift buyers in the U.S. and select international markets.
- Company typePrivate
- Founded2009
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What spearmintLOVE does
SpearmintLOVE, operating as Spearmint Ventures, LLC, is a direct-to-consumer e-commerce retailer of baby and children's apparel, accessories, and nursery goods, headquartered in Tempe, Arizona. The company's assortment centers on soft, everyday staples for newborns through young children — bodysuits, footies, rompers, gowns, dresses, lounge sets, hats, bows, swaddles, blankets, and crib sheets — with material emphasis on bamboo viscose, organic cotton, pointelle, waffle, and ribbed fabrics. The portfolio is organized under a multi-brand architecture on a single Shopify storefront: the core SpearmintLOVE brand plus sub-brands Phufy (blankets and swaddles), Baby's First Hat® (registered trademark newborn knit hats), and the SIIX organic-cotton collection. Proprietary value is concentrated in the design library of themed patterns and prints (Heritage, Italian Summer, Nautical, Golf, Heirloom Fruit, holiday capsules), which functions as the company's primary differentiation versus mass-market baby apparel.
The technology footprint is a standard mid-market Shopify stack: Shopify for commerce, Shogun for page building, Pandectes for GDPR cookie consent, Google Analytics and Bing for paid acquisition, Facebook Pixel, Pinterest, and TikTok tracking pixels, and Klaviyo for email and SMS marketing. Rebuy is deployed as a third-party product recommendation and cart upsell widget. International shipping and multi-currency checkout are live for markets including Australia, Canada, the UK, the EU, and Japan, alongside domestic U.S. fulfillment with free shipping on orders over $75.
The revenue model is unit-based direct product sales through the Shopify storefront to consumers, with a secondary wholesale and authorized-retailer channel for B2B buyers. Pricing is structured across tiers from ~$6 accessories to ~$64 premium rompers and sets. Customer segments are horizontal across parents of infants (0–24 months), parents of toddlers/young children (2–6+), and gift buyers such as grandparents; an SMB wholesale segment exists for authorized resellers. The company is privately held under an LLC structure with no disclosed outside capital, no parent company, and no public listing.
spearmintLOVE firmographics
Firmographics- Name
- spearmintLOVE
- Legal name
- Spearmint Ventures, LLC
- Website
- https://spearmintlove.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpearmintLOVE is a Tempe, Arizona-based direct-to-consumer e-commerce retailer selling soft baby and children's clothing, accessories, and nursery goods under its core brand and sub-brands Phufy, Baby's First Hat, and SIIX, primarily through a Shopify storefront serving parents and gift buyers in the U.S. and select international markets.
- Ownership category
- akta.pro rank
spearmintLOVE industry classification
Industry- Product category
- Baby and Children's Apparel E-commerce
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)
- akta.pro secondary industry
- Hats, Caps & Headwear (CRAAAJAE)
Keywords
Where spearmintLOVE is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
spearmintLOVE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of baby and children's clothing, accessories, and nursery products via the company's e-commerce storefront. Products include bodysuits, footies, rompers, pajamas, hats, bows, blankets, and swaddles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and essentials (hats, bows, beanies) |
| Unit Pricing | Pay-as-you-go | Basic apparel (bodysuits, shorties) |
| Unit Pricing | Pay-as-you-go | Premium/luxury items (rompers, dresses, sets) |
| Unit Pricing | Pay-as-you-go | Blankets and nursery items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
spearmintLOVE product offering
Product offeringCore offering
spearmintLOVE is a direct-to-consumer online retailer that designs, sources, and sells branded baby and children's clothing, blankets, accessories, and nursery items through its Shopify storefront. The product portfolio spans the SpearmintLOVE core brand and sub-brands Phufy (blankets/swaddles), Baby's First Hat (newborn hats), and SIIX (organic cotton collection), covering newborns through young children.
Product overview
SpearmintLOVE is a direct-to-consumer baby and children's clothing brand operating primarily through Shopify e-commerce. The product portfolio centers on the SpearmintLOVE core brand offering soft, stylish clothing and accessories for babies and children. Sub-brands include Phufy (blankets/swaddles), Baby's First Hat (newborn hats), and SIIX Collection (organic cotton clothing). Products span newborn essentials (bodysuits, footies, gowns), everyday wear (rompers, dresses, lounge sets), accessories (hats, bows, swaddles), and nursery items (crib sheets, blankets). The company positions itself on quality materials including bamboo viscose, organic cotton, pointelle, waffle, and ribbed fabrics, with emphasis on unique prints and patterns.
Differentiator
Problem solved
Functional benefit
Brands
- Phufy: Baby blankets and accessories collection - soft and cozy blankets for snuggling.
- Baby's First Hat
- SIIX
Products and services
- SpearmintLOVE Core Brand Soft baby and children's clothing and accessories for play, naps, and everyday wear, including bodysuits, footies, gowns, rompers, dresses, lounge sets, hats, bows, swaddles, and blankets. Targeted at parents of newborns through young children and gift buyers.
- Phufy Baby blankets and swaddles featuring soft, cozy fabrics in checkered, wave, and gingham patterns. Includes mini blankets, full-size blankets, and multi-packs.
- Baby's First Hat Newborn hats in soft knit including checkered, striped, solid, pom-pom, and bow styles in various colors, designed for hospital coming-home outfits, baby showers, and first photos.
- SIIX Collection Organic cotton baby and children's clothing including shorties, t-shirt bubbles, 2-way zip footies, rompers, bodysuits, gowns, and accessories in organic pointelle and striped patterns.
Quantifiable outcome
- 8,200+ verified 5-star reviews demonstrating high customer satisfaction
- +1 more outcomes
Companies that use spearmintLOVE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
spearmintLOVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
spearmintLOVE partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
spearmintLOVE competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
spearmintLOVE social profiles
Digital presencespearmintLOVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
spearmintLOVE leadership team
Management profileNumber of profiles
spearmintLOVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
spearmintLOVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about spearmintLOVE
What does spearmintLOVE do?
spearmintLOVE is a direct-to-consumer online retailer that designs, sources, and sells branded baby and children's clothing, blankets, accessories, and nursery items through its Shopify storefront. The product portfolio spans the SpearmintLOVE core brand and sub-brands Phufy (blankets/swaddles), Baby's First Hat (newborn hats), and SIIX (organic cotton collection), covering newborns through young children.
Is spearmintLOVE a public or private company?
spearmintLOVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was spearmintLOVE founded?
spearmintLOVE was founded in 2009. It employs 11 to 50 people.
Where is spearmintLOVE based?
spearmintLOVE is headquartered in Tempe, United States, in the North America region.
How does spearmintLOVE make money?
One revenue line is on record: direct Product Sales.
Does spearmintLOVE have an API?
No public API is recorded for spearmintLOVE.
What industry is spearmintLOVE in?
spearmintLOVE's product category is Baby and Children's Apparel E-commerce. Its primary akta.pro industry code is CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets), with a secondary code of CRAAAJAE, Hats, Caps & Headwear. Its SIC code is 5600.