Whitewater Music Amphitheater

What Whitewater Music Amphitheater does

Whitewater Music Amphitheater is an outdoor live music venue located at 11860 FM 306 on the banks of the Guadalupe River in New Braunfels, Texas, within Texas Hill Country. Founded in 2007 and operated by Kona Coast Venture, LTD. d/b/a Whitewater Music, the venue offers ticketed concerts across three primary tiers: General Admission standing room ($65-$78 per ticket), Wing Seating reserved seats ($128-$157), and Preferred Boxes sold as 12-ticket bundles ($128-$157 per ticket, purchased together). A Season Box subscription product provides recurring reserved seating across multiple shows with an active waitlist. The venue has no dedicated mobile app and runs on standard event-venue infrastructure — a website (whitewaterrocks.com), the Tixr third-party ticketing platform, a password-protected Production Portal for artists and production teams, and conventional marketing via email, Instagram, X/Twitter, and Facebook.

Revenue is generated across seven streams: ticket sales (transaction-fee), parking ($20 plus tax, cashless only), on-site food and beverage concessions operated by third-party vendors and venue bars, artist and venue merchandise, Season Box subscription bundles, optional Order Protection ($4.99 per ticket via Protecht/Tixr), and brand sponsorships including Yuengling, Titos Vodka, Glazers beer, and Tixr. Ticketing operations are handled via TicketWeb LLC, an entity of parent company Live Nation Entertainment, Inc. Sister properties Hideout on the Horseshoe (offering river tubing add-ons) and Whitewater Condos provide complementary shuttle service and bundled lodging-concert experiences for tourists. Canyon Lake Fire & EMS provides on-site medical services.

The venue serves two primary customer segments: local and regional concert-goers seeking outdoor live music (country, rock, Americana acts including Willie Nelson, HARDY, The Black Keys, Dwight Yoakam, Miranda Lambert, Dylan Gossett, and Reckless Kelly), and out-of-town tourists combining concerts with Texas Hill Country lodging and river activities. The 2026 calendar includes a Willie Nelson season kickoff, Miranda Lambert's three-night Memorial Day weekend run with Mutt Nation partnership, and multiple already-sold-out dates. A 2024 benefit concert with Robert Earl Keen raised over $3 million for Central Texas flood victims, underscoring the venue's community-anchored positioning. No AI/ML, patents, funding rounds, leadership disclosures, or financial metrics are present in the available source material.

Name

Whitewater Music Amphitheater

Legal name

Kona Coast Venture, LTD. d/b/a Whitewater Music

Website

https://whitewaterrocks.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Whitewater Music Amphitheater is an outdoor live music venue on the Guadalupe River in New Braunfels, Texas, offering ticketed concerts (General Admission, Wing Seating, Preferred Boxes, Season Boxes), on-site parking, food and beverage concessions, and sponsorship activations, serving concert-goers and Texas Hill Country tourists with backing from Live Nation Entertainment.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concerts & Music Festivals (THAJAFAA), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Outdoor amphitheater
• Concert ticketing
• Event entertainment
• Premium season seating

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts and live events. Tickets sold through whitewaterrocks.com and Tixr platform. Revenue includes General Admission, Wing Seating, and Preferred Box options.
2. Parking: On-site parking available for $20 per vehicle, cashless payment only.
3. Concessions and Food & Beverage: Third-party food and beverage vendors operating inside venue. Venue operates bars serving beer, liquor, wine, and non-alcoholic beverages.
4. Venue Merchandise: Artist and venue merchandise sales inside venue. Accepts both cash and credit cards.
5. Season Boxes: Premium season box packages sold as 12-ticket bundles for preferred seating locations.
6. Order Protection: Optional ticket protection add-on through Tixr/Protecht for $4.99 per ticket covering qualifying refund situations.
7. Sponsorship: Partnerships with sponsors including Glazers beer, Yuengling, Titos Vodka, and Tixr ticketing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Whitewater Amphitheater operates an outdoor live music venue on the Guadalupe River in New Braunfels, Texas, selling tickets to ticketed concerts across multiple seating tiers (General Admission standing room, Wing Seating, Preferred Boxes of 12 tickets each, and multi-show Season Box packages). The venue supplements ticket revenue with on-site concessions, parking, and merchandise, and partners with Tixr for mobile ticketing and order protection. It hosts a rotating lineup of country, rock, and Americana artists in an all-ages, ADA-accessible riverfront setting.

Product overview

Whitewater Amphitheater is an outdoor live music venue offering a unified entertainment experience on the banks of the Guadalupe River in New Braunfels, Texas. The venue operates multiple ticket tiers including General Admission (standing room), Wing Seating (reserved), Preferred Boxes (12-ticket packages), and Season Boxes (multi-show packages). Supporting services include on-site food and beverage operations with multiple food vendors and a full bar, cashless parking services, and comprehensive ADA/accommodations including wheelchair access, interpreter services, and medical support. Artists and production teams can access a password-protected Production Portal for technical and credential information.

Differentiator

Problem solved

Functional benefit

Brands

• Biergarten: Outdoor dining area at Whitewater Amphitheater featuring food trucks, beverages, and seating under oak and pecan trees.
• Season Boxes
• Wing Seating
• Hideout on the Horseshoe
• Whitewater Condos

Products and services

• General Admission tickets General Admission standing room only tickets for outdoor concerts at the amphitheater. Suited to attendees comfortable standing for the duration of a show.
• Wing Seating tickets Reserved Wing Seating tickets for outdoor concerts, with ramp access on the first level and stairs on remaining levels. Designed for guests who cannot stand for extended periods.
• Preferred Box package Premium reserved box seating sold as a 12-ticket package for a single show, with credential pickup requiring ID verification. Targeted at groups seeking premium reserved seating for a specific concert.
• Season Box package Season-long reserved box package providing guaranteed preferred seating across multiple shows. Waitlist available for notifications when new boxes open. Targeted at repeat or high-spend attendees who attend many shows in a season.
• Parking On-site parking for $20 + tax, cashless only, with pre-paid parking options available to ticket holders via email prior to shows.
• Food & Beverage services On-site food and beverage service including a food truck court with multiple vendors (Roadies, Tacos Papi Grande, Lazy J Fire Pizza, The Dawg Haus), Texas Ross BBQ, a full bar (canned beer, liquor, wine, non-alcoholic beverages), and a free triple-filtered hydration station. Available to ticketed guests during events.
• Live concert events Ticketed outdoor live concert events hosted at the amphitheater, spanning country, rock, and Americana genres with a rotating lineup of nationally recognized and regional artists. Each show is operated as a discrete event ticketed through the venue's ticketing tiers (General Admission, Wing Seating, Preferred Box).

Quantifiable outcome

• Raised over $3 million for Central Texas flood victims through benefit concert

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• South Texas Blood & TissueminorStrategic or Co-development Partner · 1 May 2026Blood drive partnership. Donors receive free concert tickets to select shows. Two blood drives scheduled in May 2026 linked to Robert Earl Keen and Shane Smith & The Saints concerts.
• Miranda Lambert's Mutt NationminorStrategic or Co-development Partner · 1 May 2024Animal welfare partnership supporting Central Texas animal shelters. Fundraising and supply drive for C.L.A.S.S., HSNBA, and P.A.L.S. nonprofits in conjunction with Miranda Lambert's Memorial Day weekend performances.
• YuenglingminorGTM or Marketing PartnerBeer sponsor. Yuengling Flight beer products served at venue.
• Titos VodkaminorGTM or Marketing PartnerVodka sponsor. Titos Vodka products served at venue bars.
• TixrcoreTechnology or IntegrationOfficial ticketing platform partner. Provides mobile ticketing, event registration, and order protection services through Tixr app and website.
• Hideout on the HorseshoecoreOthersSister property and recommended accommodation partner. Offers river tubing add-ons and complementary concert shuttle service to Whitewater Amphitheater. Located near venue.
• Whitewater CondoscoreOthersSister property and recommended accommodation partner. Offers complementary concert shuttle service to Whitewater Amphitheater.
• Canyon Lake Fire & EMScoreOthersProvides on-site EMT and medical services at venue events. Medical tent located between Biergarten and main venue near Gate H.
• Canyon Lake Animal Shelter Society (C.L.A.S.S.)minorOthersAnimal welfare nonprofit benefiting from Mutt Nation partnership. Representatives collect supplies outside venue during benefit concerts.
• Humane Society of the New Braunfels Area (HSNBA)minorOthersAnimal welfare nonprofit benefiting from Mutt Nation partnership. Representatives collect supplies outside venue during benefit concerts.
• Pet Prevent A Litter of Central Texas (P.A.L.S.)minorOthersAnimal welfare nonprofit benefiting from Mutt Nation partnership. Offers low-cost spay and neuter voucher applications.
• RCLLC TransportminorOthersIndependent shuttle and transportation service recommended for concert attendees. Not affiliated with Whitewater Amphitheater.
• Camp Fimfo Hill CountryminorOthersRecommended camping partner near venue for concert attendees.
• Jellystone Park Hill CountryminorOthersRecommended camping partner near venue for concert attendees.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• White Oak Music Hall: Outdoor/indoor live music venue in Houston, TX. Direct peer on outdoor concert format, multi-tier ticket structure, and a comparable mix of touring indie, rock, and Americana acts in the Texas market.
• Old Concrete Street Amphitheater: Outdoor amphitheater in Corpus Christi, TX operating ticketed live music events. Closest format peer on outdoor amphitheater structure and regional Texas venue economics, though smaller market reach.
• Stubb's Bar-B-Q: Live music venue and BBQ restaurant in Austin, TX. Direct peer on indoor/outdoor live music programming in Texas, F&B-led venue experience, and adjacency to the same touring artist circuit that Whitewater books.
• Gruene Hall: Historic Texas dancehall in Gruene, TX, operating since 1878 with continuous live music programming. Direct peer on outdoor Texas country/Americana venue, small-to-mid capacity, and Hill Country destination positioning.
• Billy Bob's Texas: Large Texas honky-tonk and live music venue in Fort Worth's Stockyards. Comparable on country-heavy live programming, on-site F&B and merchandise, and a Texas regional destination model — though at meaningfully larger capacity than Whitewater.
• Floore's Country Store: Iconic outdoor Texas dancehall and live music venue in Helotes, TX, near San Antonio. Closest direct peer — similar outdoor hill-country setting, country/Americana programming, General Admission floor, food service on-site, and destination-style customer base.
• Germania Insurance Amphitheater: Large outdoor amphitheater in Austin, TX, also operated under Live Nation. Direct peer on outdoor amphitheater format, Live Nation routing, and country/rock touring circuit — though at materially larger capacity.

Broad incumbents

• ACL Live at The Moody Theater: Premier indoor live music venue in Austin, TX, home to Austin City Limits, also Live Nation-affiliated. Comparable on Texas live music and Live Nation ecosystem, but indoor format and larger scale differentiate it from Whitewater.

Emerging players

• Levitt Pavilion Arlington: Free outdoor amphitheater in Arlington, TX offering ticketed/funded live music in an outdoor setting. Comparable on outdoor amphitheater format and Texas market, though operates on a nonprofit/funded model rather than commercial.

Regional players

• The Backyard (Legacy) / C2C Bar & Grill: Outdoor live music venue in the Austin/Cedar Creek area that has carried the legacy of the historic 'Backyard' brand. Comparable on outdoor Texas venue format and country/rock programming; serves overlapping but distinct Austin-area customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WhitewaterRocks
• Facebookfacebook.com/WhitewaterAmphitheater
• Instagraminstagram.com/whitewateramphitheater
• LinkedInlinkedin.com/company/whitewater-amphitheater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitewater Music Amphitheater