REPT
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
REPT firmographics
Firmographics- Name
- REPT
- Legal name
- REPT Pty Ltd
- Website
- https://rept.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
REPT industry classification
Industry- Product category
- Sports Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro industry
- Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements
Keywords
Where REPT is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
REPT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Management Commission: REPT earns revenue by representing athletes and coaches in contract negotiations, earning commissions from deals negotiated on behalf of clients. Services include contract negotiation, sponsorship & endorsement deals, personal brand building, career planning, injury management, and legal/financial advice.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
REPT product offering
Product offeringCore offering
REPT is a sports talent management agency that represents professional athletes and coaches across AFL, AFLW, Cricket, Football, NRL, NRLW, Rugby Union, and other elite sports codes. Its core services include contract negotiation, personal brand building, career planning, sponsorship and endorsement deal sourcing, injury management, and legal advice and financial planning. The agency is led by Stefan Livingston, a multi-sport accredited agent (FIFA, AFL, Cricket, NRL, Rugby Union) and admitted lawyer, and operates from Sydney, Australia.
Product overview
REPT (short for REPRESENTED) is a sports talent management agency providing a unified suite of professional services for athletes and coaches. The offering consists of six core service areas: Contract Negotiation, Personal Brand Building, Career Planning, Sponsorship & Endorsement Deals, Injury Management, and Legal Advice & Financial Planning. These services are delivered across seven sports divisions covering AFL & AFLW, Cricket, Elite Sports, Football, NRL & NRLW, and Rugby Union. The company connects athletes with a team of in-house and external professionals including lawyers, accountants, financial planners, social media coaches, sports physios, orthopaedic surgeons, sports psychologists, and media trainers.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Negotiation Services Qualified lawyers negotiate player and coaching contracts to ensure clients receive optimal advice and the best deals they deserve, drawing on Stefan Livingston's legal qualifications.
- Personal Brand Building Services Building athletes' personal brands on and off the field, with an emphasis on authenticity and the development of a loyal base of fans.
- Career Planning Services Strategic planning from day one to maximise sporting careers and to prepare clients for post-sporting careers, recognising the fleeting nature of professional sport.
- Sponsorship & Endorsement Deal Services Sourcing endorsement and sponsorship deals that are authentic fits for athletes and provide return on investment for the sponsoring companies, leveraging Stefan Livingston's industry network.
- Injury Management Services Sports-specific health professionals (including sports physios, orthopaedic surgeons, and sports psychologists) provide physical and mental health support, available by phone.
- Legal Advice & Financial Planning Services A team of lawyers, accountants, and financial planners help clients map out their financial future and provide integrated legal and financial planning.
- AFL & AFLW Management Player and coach management services for AFL and AFLW leagues, delivered by an AFL-accredited player agent.
- Cricket Management Player management services for cricket athletes, delivered by a Cricket-accredited player agent.
- Elite Sports Management Athlete and coach management for elite sports beyond mainstream Australian leagues.
- Football Management Football player management delivered through a FIFA-accredited football agent.
- NRL & NRLW Management Player management services for NRL and NRLW leagues, delivered by an NRL-accredited player agent.
- Rugby Union Management Player and coach management for Rugby Union, delivered by a Rugby Union-accredited player agent.
Companies that use REPT
Customer profileSegments2 records
Ideal customer profiles2 records
REPT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REPT partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
REPT competitors and assessment
Company assessmentBroad incumbents
- Octagon: Global sports marketing agency with a large athlete representation practice. Overlaps with REPT's athlete management and endorsement deal-sourcing services, but with much broader resources and international reach.
- Wasserman: Global sports marketing and talent representation firm representing athletes across football, basketball, Olympic sports, and more. Comparable to REPT as an athlete-representation business but operates at vastly greater scale across multiple geographies.
- Endeavor (IMG): Parent of IMG, which historically dominated global athlete and talent management. Comparable core service (athlete representation, endorsement sourcing, brand building) but operating as a diversified entertainment and sports conglomerate.
- CAA Sports: Athlete representation arm of Creative Artists Agency, one of the largest talent agencies globally. Directly comparable to REPT in representing elite athletes and negotiating contracts/endorsements, with significantly deeper market share.
Direct peers
- Pacific Sports Group: Australian athlete management and sports marketing agency. Operates in the same niche as REPT — representing professional athletes for contracts, endorsements, and career management within the Australian market.
- Velocity Sports Management: Australian-based sports management agency representing athletes across multiple codes. Most directly comparable to REPT given overlapping geography (Australia), sports coverage (AFL, NRL, cricket, etc.), and service offering.
- Stellar Group: Sports management agency focused on football (soccer) athlete representation, contract negotiation, and endorsement deals. Closely comparable service model to REPT's football division under a multi-service, agency-style structure.
Regional players
- International Sports Management (ISM): Australian-based sports management and representation agency with an emphasis on football (soccer). Comparable to REPT's FIFA-accredited football management division but with a narrower sport focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
REPT social profiles
Digital presenceREPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
REPT leadership team
Management profileNumber of profiles
Profiles1 record
REPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REPT
What does REPT do?
REPT is a sports talent management agency that represents professional athletes and coaches across AFL, AFLW, Cricket, Football, NRL, NRLW, Rugby Union, and other elite sports codes. Its core services include contract negotiation, personal brand building, career planning, sponsorship and endorsement deal sourcing, injury management, and legal advice and financial planning. The agency is led by Stefan Livingston, a multi-sport accredited agent (FIFA, AFL, Cricket, NRL, Rugby Union) and admitted lawyer, and operates from Sydney, Australia.
Is REPT a public or private company?
REPT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REPT founded?
REPT was founded in 2020. It employs 1 to 10 people.
Where is REPT based?
REPT is headquartered in Sydney, Australia, in the Oceania region.
How does REPT make money?
One revenue line is on record: talent Management Commission.
Who are REPT's main competitors?
Broad incumbents on record are Octagon, Wasserman, Endeavor (IMG) and CAA Sports. Direct peers are Pacific Sports Group, Velocity Sports Management and Stellar Group. International Sports Management (ISM) is listed as a regional player.
Does REPT have an API?
No public API is recorded for REPT.
What industry is REPT in?
REPT's product category is Sports Talent Management Services. Its primary akta.pro industry code is MPAKALAI, Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals). Its NAICS code is 711410.