REPT

Sports Talent Management Servicesrept.com.au

Company typePrivate
Founded2020
HeadquartersSydney, Australia
Headcount1–10
GTM typeB2C
OfferingServices

REPT firmographics

Firmographics

Name: REPT
Legal name: REPT Pty Ltd
Website: https://rept.com.au
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

REPT industry classification

Industry

Product category: Sports Talent Management Services
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
akta.pro industry: PRIMARYMPAKALAI
Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals)
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

Sports talent management
Athlete representation
Contract negotiation services
Sponsorship endorsement deals
Professional sports coaching

Where REPT is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

REPT business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Talent Management Commission: REPT earns revenue by representing athletes and coaches in contract negotiations, earning commissions from deals negotiated on behalf of clients. Services include contract negotiation, sponsorship & endorsement deals, personal brand building, career planning, injury management, and legal/financial advice.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

REPT product offering

Product offering

Core offering

REPT is a sports talent management agency that represents professional athletes and coaches across AFL, AFLW, Cricket, Football, NRL, NRLW, Rugby Union, and other elite sports codes. Its core services include contract negotiation, personal brand building, career planning, sponsorship and endorsement deal sourcing, injury management, and legal advice and financial planning. The agency is led by Stefan Livingston, a multi-sport accredited agent (FIFA, AFL, Cricket, NRL, Rugby Union) and admitted lawyer, and operates from Sydney, Australia.

Product overview

REPT (short for REPRESENTED) is a sports talent management agency providing a unified suite of professional services for athletes and coaches. The offering consists of six core service areas: Contract Negotiation, Personal Brand Building, Career Planning, Sponsorship & Endorsement Deals, Injury Management, and Legal Advice & Financial Planning. These services are delivered across seven sports divisions covering AFL & AFLW, Cricket, Elite Sports, Football, NRL & NRLW, and Rugby Union. The company connects athletes with a team of in-house and external professionals including lawyers, accountants, financial planners, social media coaches, sports physios, orthopaedic surgeons, sports psychologists, and media trainers.

Differentiator

Problem solved

Functional benefit

Products and services

Contract Negotiation Services Qualified lawyers negotiate player and coaching contracts to ensure clients receive optimal advice and the best deals they deserve, drawing on Stefan Livingston's legal qualifications.
Personal Brand Building Services Building athletes' personal brands on and off the field, with an emphasis on authenticity and the development of a loyal base of fans.
Career Planning Services Strategic planning from day one to maximise sporting careers and to prepare clients for post-sporting careers, recognising the fleeting nature of professional sport.
Sponsorship & Endorsement Deal Services Sourcing endorsement and sponsorship deals that are authentic fits for athletes and provide return on investment for the sponsoring companies, leveraging Stefan Livingston's industry network.
Injury Management Services Sports-specific health professionals (including sports physios, orthopaedic surgeons, and sports psychologists) provide physical and mental health support, available by phone.
Legal Advice & Financial Planning Services A team of lawyers, accountants, and financial planners help clients map out their financial future and provide integrated legal and financial planning.
AFL & AFLW Management Player and coach management services for AFL and AFLW leagues, delivered by an AFL-accredited player agent.
Cricket Management Player management services for cricket athletes, delivered by a Cricket-accredited player agent.
Elite Sports Management Athlete and coach management for elite sports beyond mainstream Australian leagues.
Football Management Football player management delivered through a FIFA-accredited football agent.
NRL & NRLW Management Player management services for NRL and NRLW leagues, delivered by an NRL-accredited player agent.
Rugby Union Management Player and coach management for Rugby Union, delivered by a Rugby Union-accredited player agent.

Companies that use REPT

Customer profile

Segments2 records

Ideal customer profiles2 records

REPT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

REPT partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights3 records

REPT competitors and assessment

Company assessment

Broad incumbents

Octagon: Global sports marketing agency with a large athlete representation practice. Overlaps with REPT's athlete management and endorsement deal-sourcing services, but with much broader resources and international reach.
Wasserman: Global sports marketing and talent representation firm representing athletes across football, basketball, Olympic sports, and more. Comparable to REPT as an athlete-representation business but operates at vastly greater scale across multiple geographies.
Endeavor (IMG): Parent of IMG, which historically dominated global athlete and talent management. Comparable core service (athlete representation, endorsement sourcing, brand building) but operating as a diversified entertainment and sports conglomerate.
CAA Sports: Athlete representation arm of Creative Artists Agency, one of the largest talent agencies globally. Directly comparable to REPT in representing elite athletes and negotiating contracts/endorsements, with significantly deeper market share.

Direct peers

Pacific Sports Group: Australian athlete management and sports marketing agency. Operates in the same niche as REPT — representing professional athletes for contracts, endorsements, and career management within the Australian market.
Velocity Sports Management: Australian-based sports management agency representing athletes across multiple codes. Most directly comparable to REPT given overlapping geography (Australia), sports coverage (AFL, NRL, cricket, etc.), and service offering.
Stellar Group: Sports management agency focused on football (soccer) athlete representation, contract negotiation, and endorsement deals. Closely comparable service model to REPT's football division under a multi-service, agency-style structure.

Regional players

International Sports Management (ISM): Australian-based sports management and representation agency with an emphasis on football (soccer). Comparable to REPT's FIFA-accredited football management division but with a narrower sport focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

REPT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

REPT leadership team

Management profile

Number of profiles

Profiles1 record

REPT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

REPT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPT

What does REPT do?

Is REPT a public or private company?

REPT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was REPT founded?

REPT was founded in 2020. It employs 1 to 10 people.

Where is REPT based?

REPT is headquartered in Sydney, Australia, in the Oceania region.

How does REPT make money?

One revenue line is on record: talent Management Commission.

Who are REPT's main competitors?

Broad incumbents on record are Octagon, Wasserman, Endeavor (IMG) and CAA Sports. Direct peers are Pacific Sports Group, Velocity Sports Management and Stellar Group. International Sports Management (ISM) is listed as a regional player.

Does REPT have an API?

No public API is recorded for REPT.

What industry is REPT in?

REPT's product category is Sports Talent Management Services. Its primary akta.pro industry code is MPAKALAI, Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals). Its NAICS code is 711410.