vina nide

What vina nide does

vina nide Co., Ltd. (legal entity CONG TY TNHH VINA NIDE, tax code 0318399185) is a creative boutique brand design agency headquartered at 15 Mê Linh, Phường 19, Quận Bình Thạnh, Ho Chi Minh City, Vietnam, with a Tokyo presence operated in conjunction with parent company nide Inc. The firm delivers integrated brand, marketing, and design services to Japanese companies that are either planning to enter the Vietnamese market or already operating there. Service delivery is structured around three core pillars — Consulting (connecting business strategy to brand through insight, data, and analytics), Design (visual, verbal, sonic, and motion design), and Experience (brand-led customer and employee experiences across physical, digital, and behavioural channels) — supported by four specialized modules: Creative Direction and Art Direction, Graphic Design (corporate and visual identity, packaging, product, film/photo, illustration), Spatial Design (exhibition, store, signage), and Screen Design (e-commerce, UX/UI, motion graphics, creative coding, software development).

The company is wholly owned by nide Inc., a Japanese strategic operating company headquartered in Tokyo, with governance led by Chairman Osamu Iijima and General Director Reina Yamagishi. On 2026-04-06, vina nide formalized a strategic alliance with Need Corporation and three Vietnamese local partners — Dragon Service & Investment, Brown Fish, and EACH VIET NAM — to bundle strategic planning, local market research, business establishment preparation, and brand strategy into a comprehensive Japan-to-Vietnam market entry offering. The firm co-hosts creative seminars and networking events in Tokyo with nide Inc., including a 2026-07-23 event targeting small and medium enterprises.

The business model is professional services, B2B, sales-led. Engagements are quote-based and delivered as projects or ongoing retainers, with no public pricing. GTM targets Japanese enterprise clients through direct field sales and through the multi-party partnership channel. No revenue, headcount, funding, or customer-level data is disclosed in available sources.

Name

vina nide

Legal name

CONG TY TNHH VINA NIDE

Website

https://vinanide.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

vina nide is a Ho Chi Minh City–based creative boutique brand design agency and wholly-owned subsidiary of Japan's nide Inc. It provides consulting, design, and experience services for Japanese companies entering or operating in the Vietnamese market.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Creative Consulting Services: Brand strategy development and marketing consulting services provided to Japanese companies entering or operating in Vietnam. Engagements include strategic planning, local market research, and brand strategy.
2. Design Services: Comprehensive design services including graphic design, spatial design, and digital screen design delivered as project-based or ongoing retainers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

vina nide is a creative agency based in Ho Chi Minh City, Vietnam, providing consulting, design, and experience services to Japanese companies entering or operating in the Vietnamese market. Working alongside design and creative partners in Vietnam, the firm delivers 'design management' to help clients develop their business or organization through integrated brand, spatial, community, screen, and branding design solutions.

Product overview

vina nide Co.,Ltd is a creative boutique brand design agency operating from Tokyo and Ho Chi Minh City, Vietnam. The company offers three core integrated service pillars: Consulting (connecting business strategy to brand through insights and analytics), Design (visual, verbal, sonic, and motion design across all brand touchpoints), and Experience (creating brand-led customer and employee experiences across physical, digital, and behavioural channels). These core services are supported by specialized design modules including Creative Direction and Art Direction (strategy, marketing, content, copywriting, naming), Graphic Design (identity systems, packaging, product, media production), Spatial Design (exhibitions, retail spaces, signage), and Screen Design (e-commerce, UX/UI, motion, creative coding, development). The company positions itself as a design management partner for companies in or entering the Vietnamese market.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting
• Design
• Experience

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• nide Inc.coreStrategic or Co-development Partner · 23 July 2026Japan Head Office that organized the second Creative Seminar and Networking Event in Tsukuda, Tokyo in partnership with vina nide. The event focused on helping small and medium enterprises understand market entry into Vietnam.
• Need CorporationcoreStrategic or Co-development Partner · 6 April 2026Japanese company headquartered in Tokyo that signed strategic business partnerships through its Vietnam subsidiary vina nide. The partnerships aim to provide comprehensive support services for Japanese companies entering Vietnam, including strategic planning, local market research, business establishment preparation, and brand strategy and marketing assistance.
• Dragon Service & Investment Co., Ltd.coreStrategic or Co-development Partner · 6 April 2026Vietnamese company that entered strategic partnership with Need Corporation through vina nide to provide comprehensive market entry support services for Japanese companies entering Vietnam.
• Brown Fish Co., Ltd.coreStrategic or Co-development Partner · 6 April 2026Vietnamese company partner in the strategic alliance providing comprehensive support services for Japanese companies entering Vietnam, including local market research and brand strategy.
• EACH VIET NAM Co., Ltd.coreStrategic or Co-development Partner · 6 April 2026Vietnamese company partner in the strategic alliance providing comprehensive support services for Japanese companies entering Vietnam, including strategic planning and brand strategy.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering strategy, identity design, and brand experience. Serves many of the same multinational clients seeking Vietnam market entry and ongoing brand management.
• Landor & Fitch: Global branding consultancy with deep experience in identity, brand strategy, and experience design. Competes for premium brand-creation mandates from multinational clients entering Vietnam and broader Southeast Asia.
• FutureBrand: Global brand transformation consultancy. Operates in similar brand strategy and design space, with presence in Asia serving corporate clients on identity and experience projects.

Regional players

• TBWA\Vietnam: Creative agency in the TBWA global network with established operations in Ho Chi Minh City. Bids for the same multinational and Japanese client brand mandates, offering a similar full-service creative delivery model.
• MullenLowe Vietnam: Vietnam-headquartered creative agency within the MullenLowe global network. Competes for brand and advertising work from both local and international clients entering Vietnam, including Japanese accounts.

Direct peers

• ADK Holdings: Japanese advertising and creative agency group with Southeast Asia operations. Targets Japanese clients expanding overseas, overlapping with vina nide's niche on cross-border brand strategy and creative execution.
• Hakuhodo: Japan's second-largest advertising agency network with established operations across Southeast Asia including Vietnam. Directly competes for Japanese corporate market-entry and brand localization engagements, with similar Tokyo-Vietnam delivery capability.
• Dentsu: Largest Japanese advertising group with deep Vietnam presence via Dentsu Vietnam and affiliated creative shops. Competes for the same Japanese-to-Vietnam market-entry brand mandates and ongoing localization work as vina nide.

Emerging players

• Saffron Brand Consultants: Independent brand consultancy with global footprint and strong emerging-markets practice. Comparable to vina nide in offering strategy-led brand work for multinationals entering growth markets like Vietnam.
• Pentagram: Independent design firm with a partner-led boutique model. Shares vina nide's design-partner philosophy and overlapping service offerings in identity, packaging, and digital, though without Japan-Vietnam specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vinanide
• LinkedInlinkedin.com/company/vinanide?trk=public_profile_experience-item_profile-section-card_subtitle-click

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vina nide