What Two Herbs does

Two Herbs is a Singapore-based herbal hair care brand founded in 2011 by certified trichologist Riff Lim Kian Hong and operational since opening its first outlet at Chinatown Point in 2012. The company offers a portfolio of in-salon hair and scalp treatments (hair loss, pregnancy/postpartum, grey hair, and dandruff) alongside a direct-to-consumer range of DIY home products. Its proprietary technology centers on a 100% Chinese and Ayurvedic herbal formulation developed through a 3-step concoction, brewing, and cooking process using nine clinically tested herbs (Korean Red Ginseng, Neem, Bhringraj, He Shou Wu, Old Ginger, Dang Gui, Amla, Brahmi, Ginseng) sourced from the Himalayan mountains, with the flagship Herbal Hair+ Scalp Tonic aged for six months at 87% herbal concentration; manufacturing occurs in GMP-certified and ISO-accredited factory premises.

The business operates a hybrid distribution model combining company-owned and franchise salon outlets in Singapore (nine outlets as of 2025, including Woodlands, Kovan, Ang Mo Kio, Clementi, plus franchise locations in Bedok, Chinatown, Toa Payoh, and Yishun) with a Shopify e-commerce storefront for home products. Services are priced ala-carte from SGD $38 (male hair loss) to SGD $42-$72 (female, by hair length), with no package commitments; product price points span shampoos at SGD $22, tonics at SGD $30-$62, herbal pastes at SGD $38, and the premium Swertia Japonica ampoule at SGD $72. International partner salons extend the brand across Taiwan (20+ partner salons since 2016), China (seven Shanghai outlets since 2017), Malaysia (multiple locations since 2020), and Indonesia (Jakarta).

The go-to-market emphasizes transparent pricing, no-hard-selling positioning, and founder-led brand storytelling, supported by earned media across The Straits Times, Yahoo! Singapore, ZaoBao, Women's Weekly Singapore, and Beauty Insider. Recognition includes the Singapore Prestige Brand Award (SPBA) 2024 Promising Brand, Singapore Heartland Enterprise Star Award 2022 (Most Franchisable), BAZAAR Hair Awards 2019, and Women's Weekly Singapore 2019, with the brand serving more than 10,000 individual customers across five countries.

Name

Two Herbs

Legal name

Two Herbs

Website

https://www.twoherbs.com.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Herbs is a Singapore-based herbal hair care brand that operates nine Singapore salons and a Shopify e-commerce store, offering 100% Chinese and Ayurvedic herbal hair loss, scalp, and grey hair treatments to individual consumers across Singapore, Taiwan, China, Malaysia, and Indonesia.

Ownership category

akta.pro rank

Product category

Herbal Hair and Scalp Treatment Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Herbal hair treatment
• Scalp therapy
• Hair loss treatment
• Ayurvedic hair care
• Chinese herbal shampoo

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. In-Salon Hair Treatment Services: Professional hair and scalp treatments delivered at salon outlets. Treatments include hair loss treatment, grey hair treatment, dandruff/scalp treatment, pregnancy hair loss treatment, and more. Sessions are ala-carte (no packages required) priced from $38 for male treatments and $42+ for females based on hair length.
2. Product Sales (DIY Home Treatment & Retail): Sale of consumer products including shampoos ($22), hair tonics ($30-$62), herbal pastes ($38), scalp masks ($20), hair serums ($20-$72), and hair vitamins ($39). Sold directly through e-commerce store with delivery to customers.
3. Franchise Revenue: Franchise model where independent operators open Two Herbs outlets. Franchise outlets opened in Bedok (2023), Chinatown (2023), Toa Payoh (2025), and Yishun (2025).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Two Herbs provides professional in-salon herbal hair and scalp treatments combining Chinese Traditional Medicine and Ayurvedic herbs, delivered through 9 outlets in Singapore and international partner salons across 5 countries. The company also sells a consumer product line including shampoos, tonics, herbal pastes, masks, serums, and hair vitamins through direct-to-consumer e-commerce, formulated and tested by certified trichologist Riff Lim Kian Hong.

Product overview

Two Herbs is a Singapore-based herbal hair care brand offering a comprehensive portfolio of 100% Chinese and Ayurvedic herbal products and salon services. The product line spans three main categories: Cleansing & Care (shampoos and conditioners), Treatment & Repair (masks, serums, and creams), and Growth & Strengthening (tonics and ampoules). Key products include the Hair Fall Control Shampoo ($22), Scalp Peeling Gel ($20, award-winning), Collagen Deep Moisturizing Mask ($20, BAZAAR award), Hair Fall Rescue Tonic ($30), premium Herbal Hair + Scalp Tonic ($62), and Swertia Japonica Hair Essence ($72). DIY home treatments feature the Home Herbal Hair Growth Paste ($38) and Home Herbal Grey Hair Paste ($38). Salon services include Hair Loss Treatment, Pregnancy Hair Loss Treatment, Male/Female Hair Loss Treatment, Grey Hair Treatment, and Dandruff Scalp Treatment, all using their proprietary Chinese-Ayurvedic formula. The company operates 9 outlets in Singapore and has expanded to Malaysia, China, Taiwan, and Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Fall Control Shampoo Shampoo formulated with 15 natural extracts to strengthen roots, control oily scalp, and reduce hair fall. Free from parabens, sulphates, and harmful chemicals. Priced at $22.00. Awarded Daily Vanity Best Hair Loss Shampoo Editor's Choice 2025.
• Daily Clarifying Shampoo Lightweight detox shampoo formulated with coconut acid and menthol to remove buildup, keep hair fresh daily, cleanse scalp, and relieve itch. Priced at $22.00.
• Moisture Repair Shampoo Hydrating shampoo that restores moisture balance for dry scalp and brittle hair. Priced at $22.00.
• Keratin Hair Conditioner Conditioner formulated with keratin to smoothen and soften dry hair strands while locking in shine and moisture. Priced at $22.00.
• Collagen Deep Moisturizing Mask Award-winning mask (BAZAAR Hair Awards 2019 Best Treatment For Dry Scalp) containing hydrolyzed royal jelly protein, collagen, and Ginkgo Biloba to hydrate dry and sensitive scalp. Priced at $20.00.
• Hair Spa Creme Professional-grade spa cream formulated to repair weak and over-processed hair. Priced at $26.00.
• Jojoba Hair Rebuilder Hair rebuilding treatment that strengthens hair structure using natural jojoba oil. Priced at $20.00.
• Intense Therapy Hair Serum Serum formulated to revive dull, damaged hair and provide long-lasting shine and protection. Priced at $20.00.
• Scalp Peeling Gel Award-winning detox cleanser gel (2019 Women's Weekly Best Anti-Dandruff Treatment) containing calendula, licorice root, centella asiatica, and hydrolyzed yeast protein to exfoliate and purify scalp. Priced at $20.00.
• Hair Fall Rescue Tonic Tonic enriched with 13 herbal extracts including Swertia Japonica to reduce hair fall, strengthen roots, and boost blood circulation. Priced at $30.00.
• Herbal Hair + Scalp Tonic Premium tonic aged for six months containing 27 Chinese and Ayurvedic herbs for maximum potency. Formulated with 87% high concentration of herbal ingredients including Korean ginseng, Lingzhi, and Dang Gui. Priced at $62.00.
• Swertia Japonica Hair Essence (Ampoule) Ultra-potent hair serum with high concentrations of Swertia Japonica extract (the 'King of Herbs' from Japan) for extreme hair growth. Contains 10 polyplant ingredients. Priced at $72.00 for 10 ampoules.
• Home Herbal Hair Growth Paste 100% herbal paste for DIY home treatment that stops hair loss, boosts circulation, and promotes regrowth. Contains 9 key herbs including Korean Red Ginseng, Neem, Bhringraj, and Dang Gui. Priced at $38.00 single / $68.00 bundle of 2.
• Home Herbal Grey Hair Paste Natural coloring herbal paste containing He Shou Wu to cover grey hair naturally and strengthen follicles. Priced at $38.00 single / $68.00 bundle of 2.
• Hairtamin Hair Vitamin Booster Hair vitamin supplement for internal hair health support. Priced at $39.00.
• Salon Hair Loss Treatment Professional in-salon herbal hair treatment combining Chinese and Ayurvedic herbs. 100% chemical-free treatment formulated and tested by certified trichologist. Ala-carte sessions from $38, no packages required. Priced $38 for Male; Female starts from $42 (Neck), $52 (Shoulder), $62 (Mid Back), $72 (Waist length).
• Salon Pregnancy/Postpartum Hair Loss Treatment Specialized hair loss treatment designed for women experiencing hair loss during or after pregnancy. Uses gentle herbal formulations safe for pregnancy and breastfeeding.
• Salon Male Hair Loss Treatment Hair loss treatment tailored specifically for male pattern baldness and hair loss issues. Professional in-salon herbal application using Chinese and Ayurvedic formulations.
• Salon Female Hair Loss Treatment Hair loss treatment designed for female hair loss and thinning concerns. Professional in-salon herbal application using Chinese and Ayurvedic formulations.
• Salon Grey/White Hair Treatment Professional treatment to cover grey hair naturally using herbal formulations with He Shou Wu and other Chinese herbs. Delivered in-salon by certified therapists.
• Salon Dandruff Scalp Treatment Professional in-salon treatment targeting dandruff and scalp conditions using herbal remedies. Addresses oily scalp, dry scalp, and scalp buildup through herbal applications.

Quantifiable outcome

• Lesser hair fall after 1 week of treatment
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TOKIDOKIminorStrategic or Co-development Partner · 1 January 2025Collaboration on TOKIDOKI x Two Herbs Hair Care Set - a limited edition co-branded hair care product line featuring TOKIDOKI's iconic artwork on Two Herbs hair care packaging. The partnership combines Two Herbs' herbal hair care expertise with TOKIDOKI's distinctive brand aesthetic.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Svenson Hair Centre: Singapore-headquartered hair loss and scalp treatment chain with multiple outlets, offering trichologist-led consultation and proprietary product lines. Directly comparable to Two Herbs in target customer (hair loss sufferers), service model (in-salon treatments), and Singapore home market.
• Yun Nam Hair Care: Singapore and Malaysia-based hair care chain specializing in herbal-based hair loss and scalp treatments with multiple outlets. Comparable to Two Herbs in Chinese-herbal formulation heritage, regional footprint, and salon-plus-product retail business model.
• TK TrichoKare: Singapore-based trichologist-led hair and scalp treatment specialist offering in-salon treatments and home care products. Directly comparable to Two Herbs in target customer, trichologist expertise positioning, and combination of professional services with retail product sales.
• Papilla Haircare: Singapore hair loss treatment brand operating salons and selling hair care products, focused on scalp therapy and regrowth. Comparable to Two Herbs in service-plus-product offering, Singapore market focus, and hair loss customer segment.
• Oriental Hair Solutions: Singapore-based hair loss and scalp treatment specialist providing trichologist consultations and proprietary herbal formulations. Comparable to Two Herbs in target customer, TCM/herbal approach, and professional salon treatment model.

Regional players

• Beijing 101 Hair Consultants: Established Chinese herbal hair care chain headquartered in China with international franchise presence across Southeast Asia. Comparable to Two Herbs in Chinese herbal formulation tradition, hair loss focus, and franchise-driven expansion model across the region.
• Jean Yip Group: Singapore-based beauty group offering hair salon services, scalp and hair treatments, and a chain of outlets. Comparable to Two Herbs in Singapore service footprint, hair/scalp treatment offerings, and multi-outlet retail model, though broader in service scope.

Emerging players

• Hair & scalp specialists (Boss Hair / similar Singapore chains): Singapore-based hair care and scalp treatment chains offering consultation-led services with proprietary product lines. Comparable to Two Herbs as a regional/niche competitor in the Singapore scalp therapy category with smaller footprint and similar service-product hybrid model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/two.herbs/?hl=en
• LinkedInlinkedin.com/company/twoherbs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Herbs