Uniforms By Niki

What Uniforms By Niki does

Uniforms By Niki Ltd is a family-run, privately-held school uniform, workwear and sportswear retailer headquartered at Walton Hall Farm in Grays, Thurrock, Essex, England (company number 13153487). The company operates a Shopify-based e-commerce storefront combined with a single physical shop located next to the Sales Office at Walton Hall Farm, complemented by school-collection delivery points and online fitting-appointment booking. Its core customer base is split between parents and carers purchasing branded school uniforms and accessories, and the 28-plus local schools for which it serves as the official uniform partner — each with a dedicated branded online collection featuring embroidered logos. Secondary segments include local businesses purchasing workwear, hi-vis and PPE, and local sports clubs purchasing teamwear.

The product portfolio spans boys' and girls' schoolwear (blazers, shirts, trousers, skirts, knitwear, fleeces, P.E. kits, socks, ties, bags, hats, scarves and gloves), workwear and safetywear (bodywarmers, gilets, fleece jackets, sweatshirts, gloves, headwear, jackets, vests and health-and-beauty tunics), sports and teamwear, personalised leavers and trip apparel, and an Eco range including EcoPure biodegradable water bottles and Zeco-fabric blazers made from recycled plastic bottles. In-house embroidery and printing capability underpins both school-logo and personalisation services (£5 per-item personalisation fee), and a separate UniCycle sub-brand, launched in 2019, retails pre-loved schoolwear as part of a circular-economy initiative.

Revenue is generated entirely through unit-priced, one-time retail transactions priced in GBP with no subscription model, supplemented by professional-services fees for personalisation and embroidery. Order intake flows through Shopify with multiple payment methods (American Express, Apple Pay, Google Pay, Mastercard, Visa), and marketing relies on the e-commerce site, email newsletter, Facebook presence, customer reviews on Trustpilot/Yell/Google and word-of-mouth referrals routed through partner schools. The contact identity — 'Niki, AJ & Family' — and the single registered entity indicate a tightly-held family business with no disclosed external investment, parent company or institutional shareholders.

Name

Uniforms By Niki

Legal name

Uniforms By Niki Ltd

Website

https://uniformsbyniki.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Uniforms By Niki is a family-run school uniform, workwear and sportswear retailer serving parents and 28-plus partner schools across Thurrock, Essex, via a Shopify storefront, physical shop at Walton Hall Farm and school collection points, with embroidery, personalisation and the UniCycle pre-loved schoolwear initiative.

Ownership category

akta.pro rank

Product category

School Uniforms Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industries

Uniform Programs for Small Businesses (Branded/Apparel Management) (HSAJAMAF), Team & School Athletic Uniforms Retail (CRAMACAJ), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• School uniform retail
• Workwear and safetywear
• Custom embroidery services
• Pre-loved schoolwear
• Sports team apparel

Headquarters

HQ city

Great Linford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. School Uniform Retail: One-time retail sales of branded school uniforms, blazers, shirts, trousers, skirts, P.E. kits, accessories and other schoolwear directly to parents and carers. Schools are partnered and receive dedicated branded collections.
2. Workwear & Safetywear Sales: Sales of workwear including hi-vis vests, fleeces, safety gloves, safety jackets and vests, tunics for health and beauty professionals to businesses and individuals
3. Sports & Team Wear: Sales of sportswear including football, rugby, team kits and sports jackets to sports clubs and individuals
4. Personalisation Services: Embroidery and printing services for workwear, teamwear, and personalised leavers items with names or custom designs
5. Pre-Loved Schoolwear (UniCycle): Sale of recycled, pre-loved schoolwear through the UniCycle project at discounted prices

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Uniforms By Niki is a family-run retailer selling branded school uniforms (blazers, shirts, trousers, skirts, knitwear, P.E. kits, ties, bags, accessories), workwear and safetywear, sportswear and teamwear, and personalised embroidered items such as leavers hoodies and t-shirts. It operates a Shopify e-commerce store and physical shop, supports 28+ local school partnerships with bespoke embroidered collections, runs the UniCycle pre-loved schoolwear recycling scheme, and offers in-house embroidery and fitting appointments.

Product overview

Uniforms By Niki is a family-run school uniform and workwear retailer operating from Walton Hall Farm in Grays, Thurrock, Essex. The business operates primarily as a Shopify-based e-commerce platform combined with a physical retail location. Their product portfolio centers on school uniforms for boys and girls, offering official collections for over 30 partnered schools in the Thurrock area. The offering includes core schoolwear (blazers, shirts, trousers, skirts, knitwear, P.E. kits), school ties, bags and backpacks, accessories (hats, scarves, gloves, hair accessories), workwear and safetywear, sports jackets, and personalised items. They also operate the UniCycle Project (launched 2019) for pre-loved schoolwear recycling and offer printing/embroidery services for workwear and teamwear. Their school-specific collections feature branded items with school logos, while their general ranges provide plain alternatives. The business provides fitting services and partners directly with schools to create dedicated online collections.

Differentiator

Problem solved

Functional benefit

Brands

• UniCycle Project: Sustainability initiative launched in 2019 focused on recycling and reusing school uniforms to reduce clothing waste and support the circular economy.

Products and services

• School Uniforms

Quantifiable outcome

• Reduced uniform waste through UniCycle project - potential 27% reduction in fashion industry carbon impact if clothing lifespans extended by 9 months
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 28+ Local Schools (Official Uniform Partners)coreChannel Partner/ Reseller/ DistributorOfficial school uniform partner for over 28 schools in the Thurrock, Essex area. Provides dedicated branded online collections for each school with embroidered logos. Services include free stock holding for schools, reduced admin burden, and school logo review on swatches. Schools include Belmont Castle Academy, Bonnygate Primary, Bulphan Church of England Academy, St Clere's School, Grays Convent High School, and many more.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tesco School Uniform: UK supermarket chain selling school uniform basics at aggressive price points; competes heavily on price and convenience (click & collect, grocery-bundled shopping trips) for commoditised uniform items.
• John Lewis School Uniform: National department store with an established school uniform offering and strong trust credentials; competes for parent wallet share particularly on quality, durability, and in-store returns/exchanges.
• Marks & Spencer School Uniform: National general retailer with a prominent back-to-school uniform range; competes on convenience, range, and price rather than school-specific service, but overlaps significantly on basic uniform items purchased by parents.
• Alexandra Workwear: Established UK workwear and corporate uniform supplier serving businesses and institutions; comparable on the B2B workwear and safetywear segment, particularly for hi-vis, fleeces, and corporate-branded apparel.
• Dickies Workwear: Major international workwear brand with strong UK retail and trade distribution; comparable on the workwear and safetywear range (gloves, jackets, vests, fleeces) that Uniforms By Niki sells to local businesses.

Direct peers

• School Trends: UK school uniform specialist and operator of the Schoolblazer brand; directly comparable as a multi-school uniform supplier with school-specific collections, fitting services, and branded e-commerce. Closest direct competitor in the UK school uniform retail category.
• Stevensons: One of the UK's largest dedicated schoolwear retailers with a network of physical shops and online sales; comparable through multi-school partnerships, school-specific branded uniform collections, and in-store fitting services across multiple UK regions.
• Wetherby Uniform: UK school uniform specialist offering branded collections, embroidery, and direct-to-school service; comparable business model serving schools with dedicated collections and personalised garments.
• Smart School Uniform: Independent UK school uniform retailer providing branded school-specific collections and online ordering; directly comparable as a smaller, focused school uniform specialist competing for the same school-partnership contracts.

Emerging players

• Logo Sportswear: UK teamwear and embroidered apparel specialist serving sports clubs, schools, and businesses; comparable in the workwear and teamwear segments, particularly the embroidery and personalisation capabilities Uniforms By Niki offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UBNiki
• LinkedInlinkedin.com/company/uniformsbyniki

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniforms By Niki