Water Alliance
Water Alliance is the Dutch network and industry association for water and environmental technology companies, serving 200+ members from its headquarters at WaterCampus Leeuwarden through membership services, expert groups, trade missions, and innovation programs.
- Company typePrivate
- Founded2009
- HeadquartersLeeuwarden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Water Alliance firmographics
Firmographics- Name
- Water Alliance
- Legal name
- Water Alliance
- Website
- https://wateralliance.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Water Alliance is the Dutch network and industry association for water and environmental technology companies, serving 200+ members from its headquarters at WaterCampus Leeuwarden through membership services, expert groups, trade missions, and innovation programs.
- Ownership category
- akta.pro rank
Water Alliance industry classification
Industry- Product category
- Water Technology Industry Association / Cluster Organization Services
- SIC
- Services-Membership Organizations (8600), International Affairs (9721)
- akta.pro primary industry
- Water Resources & Watershed Protection (BPAGAGAK)
- akta.pro secondary industry
- Water Resources, WASH & Integrated Water Management (BPADALAH)
Keywords
Where Water Alliance is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Water Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Water Alliance generates revenue primarily through membership fees from water and environmental technology companies. They offer different membership types: Participants (technology companies bringing products to market) and Associated Partners (knowledge institutions, end users, financiers, consultants). Special reduced rates are available for startups (€250/year for companies with turnover under €100,000) and scale-ups (starting at €250, increasing to €1,150 by year 4).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Startup Participant - €250/year for companies with turnover under €100,000 |
| Subscription | Annual | Scale-up Participant - Progressive pricing from €250 to €1,150 |
| Subscription | Annual | Standard Participant - Not publicly disclosed |
| Subscription | Annual | Associated Partner - Not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Water Alliance product offering
Product offeringCore offering
Water Alliance is a membership-based network and industry organization for Dutch water and environmental technology companies. It sells annual membership subscriptions (Participant and Associated Partner tiers) and delivers services including access to 200+ member network, expert groups, trade missions, subsidized innovation programs, the End-User Platform, the WaterProof magazine, and collective participation in international trade fairs.
Product overview
Water Alliance is a network and industry organization for the Dutch water and environmental technology sector, not a product company. It provides membership services, networking events, expert groups, business development support, and publishes the WaterProof magazine. The organization facilitates connections between companies, knowledge institutions, and governments through programs like WaterCampus Leeuwarden, rather than offering commercial products or technology solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Alliance Membership (Participant and Associated Partner)
Quantifiable outcome
- Over 200 member companies served
- +2 more outcomes
Companies that use Water Alliance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Water Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water Alliance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and supporting.
- EnvaquacoreAs of January 1, 2025, Water Alliance and Envaqua (the industry association for environmental technology companies) officially merged to continue under the name Water Alliance. This created a new national organization connecting companies, knowledge institutions, and governments in both water and environmental technology.
- WaterCampus Leeuwarden (Wetsus, Deltares, Rijksuniversiteit Groningen, NOM)coreWater Alliance is one of the managing partners of WaterCampus Leeuwarden, the physical hub of Dutch water technology. The WaterCampus ecosystem brings together government, research institutions (Wetsus, Deltares, Rijksuniversiteit Groningen), and the business community. WaterCampus stimulates cooperation between international businesses, knowledge institutes, and governments to create synergy for world class innovation, education and entrepreneurship.
- NEW-ttt Consortium (Wetsus, Deltares, Rijksuniversiteit Groningen, NOM)coreNEW-ttt (Netherlands Enabling Water Technology) is a consortium promoting promising initiatives in water technology. Pillar 1 focuses on valorization of research through spin-off companies. Pillar 2 focuses on funding early-stage startups. The program offers access to 11 state-of-the-art validation facilities and incubation services. Project period: September 2021 - September 2027. Partly financed by Dutch Ministry of Economic Affairs and Climate and Ministry of Education, Culture and Science.
- Netherlands Water Partnership (NWP)coreNWP is a key partner in the WTEX10 program for accelerating Dutch water technology internationally. Water Alliance collaborates with NWP on international market expansion initiatives.
- Netherlands Enterprise Agency (RVO)coreRVO organizes innovation missions and trade missions (including CES Las Vegas) in which Water Alliance participates. Water Alliance is part of the WTEX10 program, an initiative of Rijksoverheid and Ministry of Economic Affairs and Climate Policy.
- Dutch Embassy (Spain)majorWater Alliance co-hosts networking dinners with the Dutch Embassy during innovation missions, such as the Spain mission on digitalization and water scarcity in agriculture. Ambassador Roel Nieuwenkamp participates in program activities.
- KWR Water Research InstitutemajorKWR is a key knowledge partner in various Water Alliance activities including the End-User Platform webinars and TKI matchmaking events. KWR experts provide research insights and contribute to knowledge sharing programs.
- UPPWATERmajorUPPWATER is a partner in the End-User Platform, an initiative of Water Alliance and UPPWATER that connects technology developers with end-users. The platform organizes exclusive webinar series and provides market insights.
- Enterprise Europe NetworksupportingEnterprise Europe Network facilitates partnerships between Water Alliance members and European companies, particularly in markets like Spain and Italy.
- Province of FryslânsupportingRegional government partner supporting Water Alliance activities and the development of WaterCampus Leeuwarden.
- Municipality of LeeuwardensupportingLocal government partner supporting Water Alliance activities. Alderman Abel Reitsma serves on the Water Alliance Supervisory Board.
- TKI Water TechnologycoreTKI Water Technology is a key national partner in innovation programs. Chairman Walter van der Meer serves as Chairman of both TKI Water Technology board and Water Alliance Supervisory Board.
- Ministry of Economic Affairs and Climate PolicycoreNational government ministry providing funding and strategic support for Water Alliance programs including WTEX10 and NEW-ttt. State Secretary Willemijn Aerdts attends CES missions.
- Ministry of Infrastructure and Water ManagementcoreNational government ministry partner in WTEX10 program for international water technology promotion.
- European Union (European Regional Development Fund)supportingWater Alliance is co-financed by the European Fund for Regional Development and the Ministry of Economic Affairs (Pieken in de Delta program).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Water Alliance competitors and assessment
Company assessmentDirect peers
- FME: Dutch employers' association for the technology industry. FME is explicitly referenced on Water Alliance's website as a related organization, and serves overlapping Dutch technology-company members with industry advocacy and networking services.
- Netherlands Water Partnership (NWP): Dutch public-private water partnership focused on international promotion of Dutch water expertise. NWP is a core WTEX10 partner of Water Alliance and operates a comparable network+advocacy model in the same Dutch water sector.
- Water Environment Federation (WEF): US-based not-for-profit technical and educational water-quality organization serving the global water sector. WEF is a direct international analogue to Water Alliance as a water-sector membership association, and members of both attend industry events like WEFTEC where Water Alliance organizes Dutch pavilions.
- Water UK: UK water industry membership association representing water companies and supporting the wider water sector. Water UK is a direct functional analogue — a national water-sector industry body — and is referenced by Water Alliance as it co-organizes events such as the Northumbrian Water Innovation Festival.
- BlueTech Research: Water technology intelligence and innovation cluster facilitator. BlueTech Research operates a comparable model of mapping, connecting, and accelerating water-tech companies and is an international industry-association peer with overlapping market intelligence and matchmaking services.
- TKI Water Technology: Dutch Top Consortium for Knowledge and Innovation (TKI) for water technology. TKI Water Technology is a core Water Alliance partner — its Chairman Walter van der Meer also chairs Water Alliance's Supervisory Board — and serves a near-identical Dutch water-tech innovation constituency.
Others
- Wetsus: European centre of excellence for sustainable water technology, headquartered at WaterCampus Leeuwarden. Wetsus is a co-managing partner of WaterCampus alongside Water Alliance and an enabling research partner whose outputs feed Water Alliance's startup and member ecosystem.
- KWR Water Research Institute: Dutch water research institute collaborating on innovation programs. KWR is a key knowledge partner in Water Alliance's End-User Platform webinars and TKI matchmaking events, providing research content that enriches Water Alliance's member value proposition.
Broad incumbents
- International Water Association (IWA): Global network of water professionals spanning utilities, academia, and industry. IWA is a broader incumbent operating globally where Water Alliance is a national cluster; both convene at IWA World Water Congress which Water Alliance attends as a collective Dutch delegation.
Regional players
- German Water Partnership (GWP): German competence network for the water sector, comparable in structure and mission to Water Alliance. GWP is the German national water-sector network — the most direct geographic peer operating a parallel cluster model focused on international promotion of domestic water expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Water Alliance social profiles
Digital presenceWater Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water Alliance leadership team
Management profileNumber of profiles
Profiles9 records
Water Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water Alliance
What does Water Alliance do?
Water Alliance is a membership-based network and industry organization for Dutch water and environmental technology companies. It sells annual membership subscriptions (Participant and Associated Partner tiers) and delivers services including access to 200+ member network, expert groups, trade missions, subsidized innovation programs, the End-User Platform, the WaterProof magazine, and collective participation in international trade fairs.
Is Water Alliance a public or private company?
Water Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Water Alliance founded?
Water Alliance was founded in 2009. It employs 11 to 50 people.
Where is Water Alliance based?
Water Alliance is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does Water Alliance make money?
One revenue line is on record: membership Fees.
Who are Water Alliance's main competitors?
Direct peers on record are FME, Netherlands Water Partnership (NWP), Water Environment Federation (WEF), Water UK, BlueTech Research and TKI Water Technology. Others are Wetsus and KWR Water Research Institute. International Water Association (IWA) is listed as a broad incumbent. German Water Partnership (GWP) is listed as a regional player.
Does Water Alliance have an API?
No public API is recorded for Water Alliance.
What industry is Water Alliance in?
Water Alliance's product category is Water Technology Industry Association / Cluster Organization Services. Its primary akta.pro industry code is BPAGAGAK, Water Resources & Watershed Protection, with a secondary code of BPADALAH, Water Resources, WASH & Integrated Water Management. Its SIC code is 8600.