Allstate Financial Services, LLC
- Company typePrivate
- Founded-
- HeadquartersNorthbrook, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Allstate Financial Services, LLC firmographics
Firmographics- Name
- Allstate Financial Services, LLC
- Legal name
- Allstate Financial Services, LLC
- Website
- https://myallstatefinancial.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Allstate Financial Services, LLC industry classification
Industry- Product category
- Life Insurance & Brokerage Services
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Universal Life (UL) Insurance (FSAIABAB), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
Keywords
Where Allstate Financial Services, LLC is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Markets served
Allstate Financial Services, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Life Insurance Products: Allstate Financial Services generates revenue through life insurance products as a U.S. life insurance provider.
- Brokerage and Advisory Services: Revenue generated from registered broker-dealer operations providing brokerage and advisory services.
- Distribution Partnership Revenue: Expanded distribution partnership with Corebridge Financial for insurance product distribution.
Go-to-market motion1 record
Distribution channels1 record
Allstate Financial Services, LLC product offering
Product offeringCore offering
Allstate Financial Services, LLC is a U.S. life insurance provider and registered broker-dealer that distributes life insurance, securities, and retirement planning products through personal financial representatives. Its representatives operate on an AI-driven unified wealth management technology platform that delivers household-level views spanning brokerage, advisory, and insurance products for individual clients.
Product overview
Allstate Financial Services, LLC is a U.S. life insurance provider and registered broker-dealer offering a unified wealth management technology system. The company operates as a distribution partner for Corebridge Financial insurance products and utilizes an AI-driven platform (powered by Advisor360°) to integrate insurance and investment product portfolios. The platform provides personal financial representatives with household-level views across brokerage, advisory, and insurance products, featuring AI-powered workflows and digital onboarding capabilities to help scale operations and expand the customer base.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Products Life insurance offerings distributed through the firm's personal financial representatives and Allstate.com, providing protection solutions for individual consumers and households.
- Securities Brokerage Services Registered broker-dealer services providing individual clients with the ability to buy and sell securities through personal financial representatives supported by the Advisor360°-powered unified wealth management platform.
- Retirement Planning Services Retirement planning offerings for individual consumers, including retirement income and accumulation products distributed via personal financial representatives and the Corebridge Financial partnership.
Companies that use Allstate Financial Services, LLC
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Allstate Financial Services, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Allstate Financial Services, LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Corebridge FinancialcoreCorebridge Financial has an expanded distribution partnership with Allstate Financial Services for insurance products including the Max Accumulator+ III index universal life insurance product with Nasdaq-100 and S&P 500 High Bonus index crediting strategies. This partnership reinforces Corebridge's strategic pivot toward indexed and fee-based products.
- Advisor360°coreAdvisor360°, a Massachusetts-based wealth management technology provider, was selected by Allstate Financial Services as the backbone for a new unified wealth management technology system. The AI-driven platform integrates insurance and investment product portfolios, providing household-level views across brokerage, advisory, and insurance products.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Allstate Financial Services, LLC competitors and assessment
Company assessmentBroad incumbents
- Prudential Financial: Prudential is a large, diversified financial services firm offering life insurance, retirement products, asset management, and brokerage services. Overlaps with Allstate Financial Services through similar product mix and life insurance plus wealth management theme, though at significantly larger scale.
- State Farm Financial Services: State Farm is a major insurance and financial services provider offering life insurance and investment products through its captive agent network. Directly comparable to Allstate Financial Services as a fellow large insurance carrier expanding into wealth management via an integrated advisor model.
- Lincoln Financial Group: Lincoln Financial offers life insurance, annuities, retirement plan services, and wealth management through financial advisors. Directly comparable to Allstate Financial Services in indexed universal life insurance distribution and integrated advisor-led wealth management.
- MetLife: MetLife is a major global insurance and financial services provider offering life insurance, annuities, and wealth management products. Comparable to Allstate Financial Services in life insurance and retirement income product offering, though serving a much broader market.
Direct peers
- LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., providing integrated technology, brokerage, and advisory infrastructure for financial advisors. Comparable to Allstate Financial Services as a registered broker-dealer operating in wealth management technology and distribution.
- Ameriprise Financial: Ameriprise Financial is a wealth management and insurance provider offering financial advisory, brokerage, and life insurance products through its advisor network. Closely comparable to Allstate Financial Services in offering integrated insurance and wealth management for personal financial representatives.
- Massachusetts Mutual Life Insurance Company (MassMutual): MassMutual provides life insurance, retirement planning, and wealth management services through its captive agent and advisor network. Highly comparable to Allstate Financial Services in offering integrated insurance and investment solutions with focus on holistic household-level financial planning.
- Cetera Financial Group: Cetera Financial Group is a network of independent broker-dealers and RIAs providing wealth management technology, brokerage, and advisory services. Comparable to Allstate Financial Services in serving independent financial representatives with integrated wealth management platforms.
- New York Life Insurance Company: New York Life offers a full range of life insurance, retirement income, and investment products through a tied agent/advisor force. Comparable to Allstate Financial Services in combining whole and universal life insurance with wealth advisory services for personal financial representatives.
- Northwestern Mutual: Northwestern Mutual is a leading integrated insurance and wealth management provider offering life insurance, investment products, and advisory services through a captive advisor network. Directly comparable to Allstate Financial Services in combining life insurance with brokerage and advisory offerings through a unified platform for personal financial representatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Allstate Financial Services, LLC social profiles
Digital presenceAllstate Financial Services, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allstate Financial Services, LLC leadership team
Management profileNumber of profiles
Allstate Financial Services, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allstate Financial Services, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allstate Financial Services, LLC
What does Allstate Financial Services, LLC do?
Allstate Financial Services, LLC is a U.S. life insurance provider and registered broker-dealer that distributes life insurance, securities, and retirement planning products through personal financial representatives. Its representatives operate on an AI-driven unified wealth management technology platform that delivers household-level views spanning brokerage, advisory, and insurance products for individual clients.
When was Allstate Financial Services, LLC founded?
Allstate Financial Services, LLC was founded in -1.
Where is Allstate Financial Services, LLC based?
Allstate Financial Services, LLC is headquartered in Northbrook, United States, in the North America region.
How does Allstate Financial Services, LLC make money?
Three revenue lines are on record. Life Insurance Products are the primary driver. The others are brokerage and Advisory Services and distribution Partnership Revenue.
Who are Allstate Financial Services, LLC's main competitors?
Broad incumbents on record are Prudential Financial, State Farm Financial Services, Lincoln Financial Group and MetLife. Direct peers are LPL Financial, Ameriprise Financial, Massachusetts Mutual Life Insurance Company (MassMutual), Cetera Financial Group, New York Life Insurance Company and Northwestern Mutual.
Does Allstate Financial Services, LLC have an API?
No public API is recorded for Allstate Financial Services, LLC.
What industry is Allstate Financial Services, LLC in?
Allstate Financial Services, LLC's product category is Life Insurance & Brokerage Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 52411 and its SIC code is 6311.