Rock N Roll Circus
Rock N Roll Circus is a privately held UK festival operator running multi-day live-music-and-circus events under Big Top tents in Norwich and Sheffield, selling tickets via Ticketmaster with VIP, GA+, merchandise, and F&B revenue streams.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rock N Roll Circus does
Rock N Roll Circus is a privately held UK festival operator that produces multi-day events combining world-class live music with continuous circus performances under a Big Top tent format. The company operates two annual four-day festivals — at Earlham Park in Norwich and Don Valley Bowl in Sheffield — with the 2026 editions scheduled for 20–23 August (Norwich) and 27–30 August (Sheffield). Founded with its inaugural Norwich edition in 2023, the company expanded to Sheffield in subsequent years and now serves the East of England and South Yorkshire markets.
The core product interleaves headline music performances (e.g., Bryan Adams, Queens Of The Stone Age, The Libertines, The Streets, Madness) with circus acts including aerialists, fire performers, trapeze artists, contortionists, acrobats, and stilt walkers, supplied under a strategic partnership with Circus Antics. The 2026 edition introduces a new "Spectacle Show." Ancillary revenue lines include VIP hospitality packages (Moët Champagne Bar, dedicated concierge, fast-track entry, luxury restrooms), GA+ upgrades at £20, on-site food and beverage concessions, and branded merchandise (£10–£40) sold through an on-site tent ("Big Top Threads") and an online storefront. Customer segments span festival-goers, families (under-5s free with adult ticket), VIP guests, and musicians/artists. Interactive circus-skills workshops are delivered with Oak Circus Centre.
Distribution runs through Ticketmaster as the official primary ticketing partner, supplemented by venue box offices and an e-commerce merchandise store built on Wix. Marketing is executed via social channels (Instagram, Facebook, X, YouTube, TikTok), Audience Republic-powered email/presale signups, and earned media coverage including BBC Introducing (Leeds & Sheffield, BBC Radio Norfolk), The Mirror, and regional outlets. The company is privately held with no disclosed parent, no disclosed funding rounds, no disclosed headcount, and no public ticker.
Rock N Roll Circus firmographics
Firmographics- Name
- Rock N Roll Circus
- Legal name
- Rock N Roll Circus
- Website
- https://rocknrollcircus.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rock N Roll Circus is a privately held UK festival operator running multi-day live-music-and-circus events under Big Top tents in Norwich and Sheffield, selling tickets via Ticketmaster with VIP, GA+, merchandise, and F&B revenue streams.
- Ownership category
- akta.pro rank
Rock N Roll Circus industry classification
Industry- Product category
- Live Music Festivals
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Circus & Physical Theatre (MPAGABAL)
Keywords
Where Rock N Roll Circus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Rock N Roll Circus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for multi-day festival events in Norwich and Sheffield. Tickets sold through Ticketmaster platform and official website.
- VIP and GA+ Upgrades: Premium upgrade options including VIP packages with Moët Champagne Bar, complimentary WiFi, phone charging facilities, free cloakroom service, and GA+ upgrades at £20 for premium restroom access and private bar.
- Merchandise Sales: Sale of branded merchandise including hoodies (£40), t-shirts (£35), bucket hats (£15), and tote bags (£10) through on-site merch tent and online store.
- Food, Beverage and Alcohol: On-site food and beverage concessions including wide range of food options and alcoholic/non-alcoholic drinks across various bars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GA+ Ticket Upgrade |
| Other | Multi-year contract | VIP Package |
| Unit Pricing | Pay-as-you-go | RNRC Hoodie |
| Unit Pricing | Pay-as-you-go | RNRC Tote Bag |
| Unit Pricing | Pay-as-you-go | RNRC Bucket Hat |
| Unit Pricing | Pay-as-you-go | RNRC Line-Up T-Shirts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rock N Roll Circus product offering
Product offeringCore offering
Rock N Roll Circus is a multi-day festival that combines live music performances with world-class circus entertainment under Big Top tent structures. The company produces two annual four-day events held in Norwich (Earlham Park) and Sheffield (Don Valley Bowl), featuring headline and emerging music artists alongside circus acts including aerialists, fire performers, acrobats, and trapeze artists. The company also sells branded merchandise (hoodies, t-shirts, bucket hats, tote bags), VIP and GA+ upgrade packages, and on-site food and beverage concessions.
Product overview
Rock N Roll Circus is a multi-day festival combining live music performances with world-class circus entertainment. The core offering is the main festival event held at Earlham Park in Norwich and Don Valley Bowl in Sheffield. The product portfolio includes the core festival experience, VIP and GA+ hospitality upgrades, live circus performances featuring aerialists, fire performers, acrobats and more, circus skills workshops, and official merchandise including hoodies, t-shirts, bucket hats, and tote bags. The 2026 edition introduces the new Spectacle Show to the circus lineup.
Differentiator
Problem solved
Functional benefit
Products and services
- Rock N Roll Circus Festival A multi-day festival combining live music performances with world-class circus entertainment, held annually in Norwich and Sheffield under Big Top tent structures. The festival features headline acts, emerging artists, and circus performances including aerialists, fire performers, and acrobats.
- RNRC Hoodie Branded festival hoodie priced at £40, available in multiple styles including blue smiley and logo designs. Sold through the official online store and on-site merchandise tent.
- RNRC White Tote Bag Branded festival tote bag priced at £10, sold through the official online store and on-site merchandise tent.
- RNRC Bucket Hat Branded festival bucket hat priced at £15, available in multiple colour and style options including blue smiley, logo, and pink smiley designs.
- T-Shirt - RNRC Norwich Line-Up Limited availability commemorative t-shirt featuring the Norwich event lineup, priced at £35.
- T-Shirt - RNRC Sheffield Line-Up Limited availability commemorative t-shirt featuring the Sheffield event lineup, priced at £35.
Quantifiable outcome
- Rock N Roll Circus described as 'arguably above any event put on in the city in recent memory' by Sheffield Magazine
- +2 more outcomes
Companies that use Rock N Roll Circus
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Rock N Roll Circus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rock N Roll Circus partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and moderate.
- TicketmastercoreOfficial primary ticketing partner for Rock N Roll Circus events. Provides accessible ticketing platform with free carer tickets and platform access for disabled attendees.
- Circus AnticscoreProvides the talented circus performers who bring Rock N Roll Circus to life every year, including aerialists, fire performers, contortionists, acrobats, stilts walkers and more.
- Big Green CoachminorOfficial coach travel partner providing return coach travel to Rock N Roll Circus events from various pickup locations across the UK.
- Courtesy TaxisminorOfficial taxi partner for Norwich events, recommended as the official taxi service for travel to and from Earlham Park.
- Utilita ArenaminorParking partner for Sheffield events at Don Valley Bowl. Provides accessible parking for blue badge holders that can be booked via Ticketmaster.
- BBC IntroducingmoderateBBC Introducing Leeds & Sheffield partnership for artist discovery and promotion. Christian Carlisle from BBC Introducing provided coverage and endorsement of the Sheffield event.
- BBC Radio NorfolkminorRegional radio partner for Norfolk area promoting Norwich events.
- Oak Circus CentremoderateLocal circus school partner providing workshops and interactive circus activities for attendees to learn circus skills including juggling, diablos, plates, hula hoops, and flower sticks.
- Green TopminorCommunity partner organisation with logo displayed on Rock N Roll Circus website.
- Big CminorCancer charity partner with logo displayed on Rock N Roll Circus website.
- Weston ParkminorLocal venue partner with logo displayed on Rock N Roll Circus website.
- Madrí ExceptionalminorSponsor with logo displayed on Rock N Roll Circus website footer.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rock N Roll Circus competitors and assessment
Company assessmentDirect peers
- Kendal Calling: Independent UK multi-day music festival of comparable scale and rock/indie lineup profile, providing a benchmark for what an indie UK festival can achieve in attendance, brand, and growth trajectory.
- Boomtown Fair: Immersive, theatrically-produced UK festival that, like Rock N Roll Circus, layers non-music performance (storytelling, theatre) onto a music festival core. Closest conceptual peer in the UK for differentiated live-experience design.
- BST Hyde Park: Multi-day London festival focused on legacy and contemporary rock/indie headliners — directly comparable in headline tier (Bryan Adams-type bookings) and premium-tier (VIP) revenue architecture.
- Latitude Festival: Multi-stage UK festival with comparable family-friendly positioning, multi-day format, and rock/indie-leaning programming — operating at meaningfully larger scale but with overlapping customer base and event-design philosophy.
- Camp Bestival: Family-focused UK festival with multi-stage programming and under-5s-free policy, sharing Rock N Roll Circus's family-friendly positioning strategy and comparable regional two-site scale (Dorset/Essex vs Norwich/Sheffield).
Emerging players
- Cirque du Soleil: The world's leading circus-entertainment operator. While not a music festival, it is the most relevant peer for the circus production economics, talent sourcing, and touring-format know-how that Rock N Roll Circus depends on through its Circus Antics partnership.
Broad incumbents
- Reading and Leeds Festival: Live Nation-operated flagship UK rock/indie festival held across two cities, directly comparable to Rock N Roll Circus's Norwich/Sheffield dual-city footprint and rock-leaning programming. Sets the benchmark for headline-act economics and ticketing scale.
- Download Festival: Major UK rock festival with similar heritage-rock and contemporary-rock programming DNA (Queens of the Stone Age, The Streets-type acts). Comparable in targeting the same rock-leaning adult festival demographic.
- Glastonbury Festival: The UK's largest and most iconic multi-day music festival, operating at vastly greater scale but addressing the same UK summer festival-goer segment that Rock N Roll Circus targets. Glastonbury sets the competitive ceiling for headline-booking power and brand equity in this market.
- Isle of Wight Festival: Established UK multi-day rock/pop festival with comparable headline-driven programming (Madness-type acts) and family-friendly positioning. Direct competitor for UK festival-goer summer discretionary spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock N Roll Circus social profiles
Digital presenceRock N Roll Circus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock N Roll Circus leadership team
Management profileNumber of profiles
Profiles1 record
Rock N Roll Circus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock N Roll Circus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock N Roll Circus
What does Rock N Roll Circus do?
Rock N Roll Circus is a multi-day festival that combines live music performances with world-class circus entertainment under Big Top tent structures. The company produces two annual four-day events held in Norwich (Earlham Park) and Sheffield (Don Valley Bowl), featuring headline and emerging music artists alongside circus acts including aerialists, fire performers, acrobats, and trapeze artists. The company also sells branded merchandise (hoodies, t-shirts, bucket hats, tote bags), VIP and GA+ upgrade packages, and on-site food and beverage concessions.
Is Rock N Roll Circus a public or private company?
Rock N Roll Circus is a private company. It is classified as unknown and is currently operating.
When was Rock N Roll Circus founded?
Rock N Roll Circus was founded in -1. It employs 1 to 10 people.
Where is Rock N Roll Circus based?
Rock N Roll Circus is headquartered in London, United Kingdom, in the Europe region.
How does Rock N Roll Circus make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are VIP and GA+ Upgrades, merchandise Sales and food, Beverage and Alcohol.
Who are Rock N Roll Circus's main competitors?
Direct peers on record are Kendal Calling, Boomtown Fair, BST Hyde Park, Latitude Festival and Camp Bestival. Cirque du Soleil is listed as an emerging player. Broad incumbents are Reading and Leeds Festival, Download Festival, Glastonbury Festival and Isle of Wight Festival.
Does Rock N Roll Circus have an API?
No public API is recorded for Rock N Roll Circus.
What industry is Rock N Roll Circus in?
Rock N Roll Circus's product category is Live Music Festivals. Its primary akta.pro industry code is MPAGABAL, Circus & Physical Theatre. Its NAICS code is 711 and its SIC code is 7900.