Two Blue Aces
Two Blue Aces is a privately held leadership consulting firm founded in 2015 by retired Air Force generals that delivers executive seminars, keynotes, DoD contracting advisory, and executive assessments to defense contractors, corporations, universities, and Florida government and economic development organizations.
- Company typePrivate
- Founded2015
- HeadquartersWinter Haven, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Two Blue Aces does
Two Blue Aces LLC is a privately held leadership consulting firm founded in 2015 in Winter Haven, Florida, by five retired Air Force general officers (Jake Polumbo, Rob Polumbo, Chad Franks, Larry Martin, and Richard Haddad). The firm delivers executive-level services including leadership seminars, keynote addresses, Department of Defense consulting (notably Other Transaction Authority process navigation), economic and business development advisory, and executive leadership assessments. Service delivery is built on the founders' combined 200+ years of military leadership experience and 250+ years of DoD service, codified in the proprietary '5 Cs' framework (Competence, Courage, Commitment, Compassion, Character) and reinforced through two co-authored books, 'Leadership from 30,000 Feet' (2019) and 'Leadership at 100 Feet' (2023).
The business model is a professional services practice monetized primarily through per-event seminar pricing ($3,000 in-person plus travel; $1,650 virtual), keynote speaking fees, bespoke consulting engagements, and book royalties via Amazon. Customer acquisition is sales-led and event-driven: the firm engages directly with corporate enterprises, defense contractors (L3Harris, Northrop Grumman, AzimuthCorp, ARMA Aviation, Plexsys), professional services firms (KPMG), financial institutions (Citizens Bank), universities (Southeastern University, Florida Polytechnic University), and Florida state and local government and economic development organizations. Marketing relies on a content ecosystem consisting of the 'Five Guys in General' leadership blog, email newsletter, organic social, and published books, with distribution concentrated in a website/phone/email direct-sales channel.
The firm operates from a 1-10 employee base with no external institutional funding and no parent company, functioning as a founder-owned practice that leverages the principals' personal networks and credentials as the primary asset. Its named team has expanded beyond the original five founders to include Sandra Polumbo, Kurt Neubauer, Todd Dantzler, and senior consultant Erik Polumbo (who handles business development and marketing). Two Blue Aces positions itself as a niche provider at the intersection of military leadership expertise, defense procurement advisory, and Florida-focused economic development consulting.
Two Blue Aces firmographics
Firmographics- Name
- Two Blue Aces
- Legal name
- Two Blue Aces LLC
- Website
- https://www.twoblueaces.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Blue Aces is a privately held leadership consulting firm founded in 2015 by retired Air Force generals that delivers executive seminars, keynotes, DoD contracting advisory, and executive assessments to defense contractors, corporations, universities, and Florida government and economic development organizations.
- Ownership category
- akta.pro rank
Two Blue Aces industry classification
Industry- Product category
- Executive Leadership Consulting
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)
Keywords
Where Two Blue Aces is headquartered
LocationHeadquarters
- HQ city
- Winter Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Blue Aces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Seminars and Workshops: In-person seminars priced at $3,000 per event plus travel expenses, and virtual seminars at $1,650 per event. Tailored workshops for organizations based on their specific goals.
- Keynote Speaking: Keynote addresses delivered to corporate events, conferences, and organizational retreats by retired Air Force generals with decades of leadership experience.
- Consulting Services: Executive-level consulting for strategy reviews, business plan development, leadership mentoring, DoD engagement assistance, and executive leadership assessments.
- Book Sales: Published leadership books 'Leadership from 30,000 Feet' and 'Leadership at 100 Feet' sold through Amazon and the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per event | In-Person Seminar |
| Unit Pricing | Per event | Virtual Seminar |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Two Blue Aces product offering
Product offeringCore offering
Two Blue Aces provides executive-level leadership consulting, tailored seminars, keynote addresses, executive leadership assessments, and strategic advisory services to businesses, defense contractors, government organizations, and academic institutions. The firm is anchored by retired Air Force general officers who apply military leadership principles to corporate team building, strategic planning, and Department of Defense business development.
Product overview
Two Blue Aces is a leadership consulting firm offering executive-level services through a portfolio of offerings including Leadership Seminars, Keynote Addresses, Economic & Business Development Consulting, Department of Defense Consulting, Executive Leadership Assessments, and Workshops & Seminars. The company also publishes two leadership books: 'Leadership from 30,000 Feet' and 'Leadership at 100 Feet.' All services are delivered by retired military generals with decades of combined leadership experience, focusing on strategic reviews, business plan development, and leadership and mentor training.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Seminars
- Keynote Addresses
- Economic & Business Development Consulting
- Department of Defense (DoD) Consulting
- Executive Leadership Assessments
- Leadership from 30,000 Feet
- Leadership at 100 Feet
Companies that use Two Blue Aces
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Two Blue Aces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Two Blue Aces partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Two Blue Aces competitors and assessment
Company assessmentBroad incumbents
- FranklinCovey: Large, publicly-listed leadership and organizational effectiveness training firm selling The 7 Habits and other frameworks through seminars, workshops and enterprise programs — directly overlapping Two Blue Aces' leadership seminar and consulting offerings, but at vastly greater scale.
- Dale Carnegie Training: Established global leadership and professional development training franchise offering courses, seminars and corporate workshops — comparable to Two Blue Aces' leadership seminars and keynote engagements, with much broader geographic and content coverage.
- Center for Creative Leadership: Research-driven leadership development provider offering executive coaching, assessments and customized programs — directly comparable to Two Blue Aces' executive leadership assessments and senior executive coaching, with deeper methodology and IP.
- DDI (Development Dimensions International): Global leadership development firm specializing in leadership assessments, training and executive coaching — overlaps directly with Two Blue Aces' executive leadership assessment, seminar and coaching lines, at significantly larger scale.
- The Ken Blanchard Companies: Leadership training and consulting firm built around The One Minute Manager and Situational Leadership frameworks — directly comparable to Two Blue Aces' proprietary framework-based leadership seminars and consulting.
- Korn Ferry: Global organizational consulting firm offering executive search, leadership development and assessment services — comparable to Two Blue Aces on the executive coaching, leadership assessment and senior advisory dimensions, but as part of a much broader portfolio.
- RHR International: Leadership advisory firm specializing in executive assessment, coaching and senior leader development — directly comparable to Two Blue Aces' executive leadership assessment and executive coaching offerings for C-suite and senior executives.
Direct peers
- Marshall Goldsmith: Renowned individual executive coach and author offering C-suite leadership coaching, keynotes and authored books — highly comparable to Two Blue Aces in being a small, founder-driven executive coaching and keynote practice built around a single senior practitioner's personal brand.
- McAleese & Associates: Boutique defense consulting firm founded by a retired senior military officer providing strategic advice, DoD engagement support and executive coaching — closely comparable to Two Blue Aces' defense-focused advisory and DoD contracting navigation services.
- Pallas Advisors: Senior defense advisory firm staffed by former senior military officers providing strategic counsel to defense industry clients — comparable to Two Blue Aces in combining retired-officer credibility with defense-sector client engagement support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Two Blue Aces social profiles
Digital presenceTwo Blue Aces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Blue Aces leadership team
Management profileNumber of profiles
Profiles2 records
Two Blue Aces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Blue Aces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Blue Aces
What does Two Blue Aces do?
Two Blue Aces provides executive-level leadership consulting, tailored seminars, keynote addresses, executive leadership assessments, and strategic advisory services to businesses, defense contractors, government organizations, and academic institutions. The firm is anchored by retired Air Force general officers who apply military leadership principles to corporate team building, strategic planning, and Department of Defense business development.
Is Two Blue Aces a public or private company?
Two Blue Aces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Blue Aces founded?
Two Blue Aces was founded in 2015. It employs 1 to 10 people.
Where is Two Blue Aces based?
Two Blue Aces is headquartered in Winter Haven, United States, in the North America region.
How does Two Blue Aces make money?
Four revenue lines are on record. Seminars and Workshops are the primary driver. The others are keynote Speaking, consulting Services and book Sales.
Who are Two Blue Aces's main competitors?
Broad incumbents on record are FranklinCovey, Dale Carnegie Training, Center for Creative Leadership, DDI (Development Dimensions International), The Ken Blanchard Companies, Korn Ferry and RHR International. Direct peers are Marshall Goldsmith, McAleese & Associates and Pallas Advisors.
Does Two Blue Aces have an API?
No public API is recorded for Two Blue Aces.
What industry is Two Blue Aces in?
Two Blue Aces's product category is Executive Leadership Consulting. Its primary akta.pro industry code is EDABANAA, C-Suite & Senior Executive Coaching, with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.