Quaid & Rooney

What Quaid & Rooney does

Quaid & Rooney is a privately held residential real estate brokerage team based in Glen Ellyn, Illinois, that has operated since its founding on August 22, 2010. Co-founded by Kathy Quaid and Maureen Rooney, the team of approximately nine agents operates under the Keller Williams Premiere Properties franchise, leveraging its MLS access, brokerage infrastructure, and brand association. The team serves home buyers and sellers across Chicago and its western suburbs, with a particular concentration in Glen Ellyn, Wheaton, Elmhurst, Hinsdale, Lombard, Winfield, and the broader DuPage County area. Its client base consists primarily of individual consumers and households engaged in residential purchase, sale, and relocation transactions.

The firm's service portfolio spans core buyer-side services (search assistance, automated alerts, financing referrals, price and inspection negotiation, contract-to-closing coordination) and seller-side services (comparative market analysis, marketing strategy, staging guidance, closing coordination), supplemented by the Q&R Concierge premium program that connects clients to a network of vetted service providers such as attorneys, lenders, contractors, stagers, and inspectors. The website is built on the Placester platform and integrates MLS-sourced listings, virtual tours, and a mortgage calculator tool. Marketing channels include the company website, a monthly QR Code newsletter, community sponsorships, and significant reliance on client referrals and repeat business.

Quaid & Rooney generates revenue through traditional real estate commissions on closed transactions, typically a percentage of the property sale price split between buyer and seller sides, consistent with industry norms of 2.5-3%. The team has consistently ranked #1 in Glen Ellyn and within the top 10 in DuPage County, and in 2024 was awarded Top 2% by Mainstreet REALTORS for Large Team Sales and #1 Group for Volume by Keller Williams Premiere Properties. Headcount is small and stable, no external funding has been raised, and no subsidiaries, acquisitions, or material geographic expansion beyond the Chicago western suburbs are present in the data.

Name

Quaid & Rooney

Legal name

Quaid & Rooney

Website

https://quaidandrooney.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Quaid & Rooney is a Glen Ellyn, Illinois-based residential real estate brokerage team of nine agents operating under Keller Williams Premiere Properties, serving home buyers, sellers, and relocation clients across Chicago and the western suburbs since 2010.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property listing services
• Relocation services

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission model where the firm earns a percentage of each property transaction (typically 2.5-3% split between buyer and seller agents). The team represents clients in buying and selling residential properties across Chicagoland.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Quaid & Rooney is a residential real estate brokerage team that represents home buyers and sellers across Chicago and its western suburbs (including Glen Ellyn, Wheaton, Elmhurst, Hinsdale, Lombard, and Winfield). The team delivers full-service representation spanning property search, comparative market analysis, pricing strategy, offer and inspection negotiations, contract-to-closing coordination, and post-sale support through its Q&R Concierge program. Operating under Keller Williams Premiere Properties, the firm combines dedicated agent relationships with MLS-based property distribution.

Product overview

Quaid & Rooney is an award-winning real estate team operating as part of Keller Williams Premiere Properties, serving Chicago and western suburbs including Glen Ellyn, Wheaton, Downers Grove, and DuPage County. The company's core offerings consist of buyer and seller services for residential real estate transactions, supplemented by the Q&R Concierge premium service program that provides clients access to a network of trusted service providers. Additional offerings include current and historical property listings, a monthly QR Code newsletter, mortgage calculator tools, and property search functionality. All services are delivered through a website platform built on Placester technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Services

Quantifiable outcome

• Home sold within 3 weeks at asking price
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Keller Williams Premiere PropertiescoreChannel Partner/ Reseller/ DistributorQuaid & Rooney operates as a real estate team under the Keller Williams Premiere Properties brokerage in Glen Ellyn. This affiliation provides MLS access, brokerage services, brand support, and administrative infrastructure. The team has been affiliated with KWPP for over 15 years.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• @properties: Large Chicago-based residential brokerage with strong presence in the same western-suburban markets (Wheaton, Hinsdale, Glen Ellyn). Competes directly for buyer and seller representation in DuPage County with a similar full-service, agent-led model.
• Compass: National technology-forward residential brokerage actively recruiting agents in Chicago's suburbs. Competes for the same buyer/seller clients and agents with a commission-based model augmented by proprietary tech and marketing tools.
• RE/MAX: Global residential real estate franchise with deep Chicago suburban agent network. Comparable transaction-based commission model serving similar home buyer and seller clients.
• Redfin: Tech-enabled residential brokerage operating in Chicago metro with a lower take-rate model. Competes for the same buyer and seller clients via digital tools and an in-house agent network, pressuring traditional commissions.
• Baird & Warner: Long-standing Chicago-area residential brokerage competing in the same western suburbs and DuPage County. Comparable full-service buyer/seller representation with strong local brand recognition.
• Sotheby's International Realty: Luxury-oriented residential brokerage network active in Chicago's affluent western suburbs. Competes for higher-end listings (Quaid & Rooney lists properties in the $1M+ range) with comparable full-service representation.
• Coldwell Banker: Established national residential brokerage franchise with significant Chicago suburban agent presence. Directly comparable full-service buy/sell residential representation model.
• Berkshire Hathaway HomeServices: National residential real estate franchise with active Chicago-area teams. Competes for the same suburban buyer/seller clients under a similar team-based, commission-driven model.

Others

• Zillow: Leading residential real estate search platform that drives lead flow and sets consumer expectations for agent responsiveness in the same Chicago suburban market. Adjacent ecosystem participant rather than a direct brokerage competitor.

Broad incumbents

• Keller Williams Realty: Parent franchise brand and broader national brokerage network under which Quaid & Rooney operates. Relevant as the affiliation providing MLS access, brand, and infrastructure — not a direct competitor but a structural peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quaid-rooney-distinctive-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quaid & Rooney