What VENTRY does

VENTRY is a B2B event-management SaaS platform operated by the Spanish private limited company GRAVITANCE STUDIO S.L., headquartered in Elche, Spain. It targets enterprise and mid-market event organizers — primarily large-scale music festivals, concerts, corporate events, sports events, and trade shows with 5,000+ attendees — with an integrated ecosystem covering ticketing, UHF RFID access control, NFC cashless payments, real-time operational dashboards, staff management, and cashless reloads. The platform is sold via direct enterprise sales with personalized demos, custom ROI projections, and bespoke quotes, supplemented by a 2.5% + €0.60 per-ticket transaction fee on the TICKETING module (gated behind the CASHLESS contract).

The technology stack combines proprietary hardware (TÓTEM UHF long-range access totems validating RFID wristbands at up to 4 meters and 3,000+ attendees/hour; TPV cashless POS terminals with 18-hour battery life and full offline operation) with cloud-based SaaS hosted on AWS Frankfurt and Azure West Europe for EU data residency. A patented UHF chip (unique in Europe) underpins anti-fraud wristband credentials with dual UHF + NFC support. The AI layer (Motor IA 2.0) drives real-time upselling on TPV terminals with a stated +25% ticket uplift and 65% acceptance rate, plus anomaly detection and assortment/pricing optimization on the DASHBOARD. Compliance posture includes PCI-DSS Level 1, GDPR/RGPD with DPIAs, and ISO 27001 in process.

Revenue is generated through four streams: transaction-based ticketing fees (powered by TicketRadar), subscription or per-event licensing for CREW staff management, professional services for 2–4 week implementations (plus on-site technical teams for events over 5,000 attendees), and sale or rental of proprietary hardware (TPV terminals, TÓTEM access devices, RFID wristbands). Pricing is partially transparent (ticketing) and otherwise quote-based. The platform integrates natively with Eventbrite, Dice, and Ticketmaster and supports Apple Pay/Google Pay, positioning VENTRY as a one-stop-shop alternative to fragmented point solutions in the European event-tech market.

Name

VENTRY

Legal name

GRAVITANCE STUDIO S.L.

Website

https://ventry.es

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

VENTRY is a Spain-based B2B SaaS platform that provides integrated ticketing, UHF RFID access control, NFC cashless payments, AI upselling, and real-time analytics for large-scale event organizers across Europe.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management software
• Cashless payment systems
• RFID access control
• Event ticketing platform
• AI upselling engine

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Ticketing Platform Fees: Commission-based model charging 2.5% + €0.60 per ticket sold. Includes integrated payment gateway, 24/7 technical support, and integration with ACCESS, TPV, and RECHARGES. Note: TICKETING is only available when contracting CASHLESS service.
2. CREW Staff Management Platform: Digital hiring, shift planning, check-in/check-out, compliance documentation, real-time reporting, and direct staff communication. Subscription or per-event licensing model.
3. Implementation and Technical Support Services: Implementation typically takes 2-4 weeks from contract to event. Includes system configuration, hardware delivery, team training, and pre-event testing. Express implementations available in 7-10 days for urgent requests. On-site technical team provided for events with 5,000+ attendees.
4. Hardware (TPV Terminals, Tótems, RFID Wristbands): Sale or rental of proprietary hardware including TPV cashless terminals, UHF Tótem access control devices, and RFID wristbands. Hardware integrated with SaaS platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

VENTRY provides an integrated B2B SaaS platform for large-scale event management, combining RFID/NFC cashless payments, UHF long-range access control, AI-powered upselling, and real-time operational analytics. The offering bundles proprietary hardware (TÓTEM access towers, TPV point-of-sale terminals, patented RFID wristbands) with software modules (ACCESS, TICKETING, DASHBOARD, CREW, RECHARGES) sold to event organizers for music festivals, concerts, corporate events, and sports events with thousands of attendees.

Product overview

VENTRY is an all-in-one B2B SaaS platform for event management, integrating ticketing, access control, cashless payments, and operational management across a unified ecosystem. The portfolio consists of core hardware/software products (TÓTEM UHF access towers, TPV AI-integrated point-of-sale terminals, ACCESS RFID accreditation system, TICKETING powered by TicketRadar, and DASHBOARD real-time monitoring) plus add-on modules (CREW staff management, RECHARGES multi-channel reload system) that all operate as an integrated platform. The TPV and TICKETING products are notably only available when contracting the full CASHLESS system. The platform is developed by GRAVITANCE STUDIO S.L.

Differentiator

Problem solved

Functional benefit

Brands

• TÓTEM®: UHF-based access control totem for frictionless mass entry, validating RFID wristbands at up to 4 meters distance.
• TPV®
• ACCESS®
• TICKETING®
• DASHBOARD®
• CREW®
• RECHARGES®

Products and services

• TÓTEM® UHF long-range access control devices that validate RFID wristbands automatically at up to 4 meters distance without attendees stopping. Processes 3,000+ people/hour with automatic VIP zone control and real-time alerts for unauthorized access.
• TPV® (Cashless Point-of-Sale with AI) AI-integrated point-of-sale terminal for cashless payments processing wristband RFID transactions in under 2 seconds with integrated upselling engine that increases average ticket by 25%. Functions 100% offline with 18-hour battery and USB-C fast charging.
• ACCESS® RFID-based rapid accreditation and access control system that validates tickets in under 1 second and completes full accreditation (validation + wristband delivery + activation) in 5-10 seconds per person. Features proprietary patented wristband chips impossible to duplicate with bank-level encryption.
• TICKETING® Integrated ticketing platform powered by TicketRadar with real-time analytics, PCI-DSS compliant transactions supporting Visa, Mastercard, Apple Pay, Google Pay, and Bizum. Commission: 2.5% + €0.60 per ticket with 24/7 support. Only available when contracting CASHLESS service.
• DASHBOARD® (Live Dashboard v2.0) Real-time event monitoring and control platform providing visibility across access, bars, stock and capacity with 15+ management modules, automatic alerts in under 1 second, and 50+ available metrics for data-driven decisions.
• CREW® Staff and personnel management platform for events including digital hiring, shift planning by zone/role/schedule, digital check-in/check-out, automatic hours tracking, documentation compliance storage, and push notification communication by zone, shift or role.
• RECHARGES® Multi-channel cashless reload system allowing attendees to load money via attended service points, self-service kiosks, or online mobile app. Omnichannel 100% secure reload functionality integrated with the broader cashless ecosystem.
• CASHLESS® System All-in-one cashless payment platform integrating cashless payments, AI in TPV, and UHF mass access via TÓTEM. Processes payments under 2 seconds with +25% sales potential via AI upselling and 3,000/hour UHF access capacity. Includes offline operation capability.
• VENTRY-CHECKIN (Mobile App) Mobile application for accreditors to validate entry tickets via QR code scanning in under 1 second, automatically assign RFID wristbands with VIP/backstage permissions, and configure all necessary settings rapidly.
• VENTRY-ADMIN (Web Dashboard) Real-time web dashboard for complete event control including access monitoring, sales flow, stock management and real-time capacity metrics.

Quantifiable outcome

• Sales increase of +25% with AI upselling
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and core infrastructure.

• TicketRadarcoreTechnology or IntegrationTicketRadar is the specialized ticketing platform that powers VENTRY's TICKETING® solution. It provides the underlying ticketing technology with high availability, complete integration with ACCESS, TPV, and RECHARGES systems, and 24/7 support. The partnership provides VENTRY with proven ticketing infrastructure while VENTRY provides the cashless and access ecosystem.
• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationAWS Frankfurt data center hosts VENTRY platform data within EU borders, providing cloud infrastructure for the SaaS platform with high availability and scalability.
• Microsoft Azurecore infrastructureTechnology or IntegrationAzure West Europe data center provides additional cloud infrastructure and redundancy for VENTRY platform operations within EU compliance requirements.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster: Largest global ticketing incumbent and a named VENTRY-ACCESS integration partner; competes in the same event-organizer buyer base and could bundle access/cashless features.
• Eventbrite: Global ticketing platform that VENTRY-ACCESS explicitly integrates with; a broad incumbent in the same events vertical that could expand into cashless or access at scale.
• AudienceView: Enterprise event and ticketing management platform serving venues, festivals and sports organizations; competes for the same enterprise event-organizer RFPs.
• Tessitura (Tessitura Network): Widely adopted CRM and ticketing platform for arts, culture and live entertainment organizations; competes in the same enterprise event-tech RFPs and could acquire or build cashless/RFID capability.
• Live Nation Entertainment: Global live events promoter and ticketing owner; controls a major share of the festival buyer base that VENTRY targets and could internalize cashless/access technology at scale.

Direct peers

• DICE: Mobile-first ticketing and event-discovery platform that also offers fan-engagement features for live events, directly comparable to VENTRY's ticketing and attendee experience layer.
• Shotgun: B2B cashless and ticketing platform for festivals and live events, offering an integrated POS and payments stack directly comparable to VENTRY's TPV + TICKETING modules.
• Intellitix (Patron Technology): RFID/NFC cashless and access control provider for live events; one of the most established direct competitors to VENTRY's ACCESS and TÓTEM products.
• Festicket: Festival-focused ticketing and travel platform; targets the same primary buyer (music festival organizers) and overlaps with VENTRY's TICKETING and attendee modules.
• RFID Pro Solutions: RFID and NFC access control vendor for events and venues; comparable to VENTRY's ACCESS and TÓTEM hardware stack and a likely competitor in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/109117321

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENTRY