BeautySoClean

What BeautySoClean does

BeautySoClean is a private brand specializing in cosmetic hygiene products designed to prevent cross-contamination and remove harmful pathogens from cosmetics and makeup brushes. The product portfolio comprises seven SKUs organized into a system: core products include the Cosmetic Sanitizer Mist ($16.49), Wipeout Brush Cleaner ($19.49), Cosmetic Sanitizer Wipes ($17.49), and Conditioning Brush Cleanser Spray ($18.99), supplemented by the SuperClean Booster ($34.99) add-on and two 3-piece bundle options priced at $38-$39. The underlying technology is a fast-acting chemical formulation engineered to sanitize cosmetics and brush bristles without degrading product quality or brush condition, distinguishing it from generic sanitizers. BeautySoClean is owned by Alcone Company, a New York-based professional beauty supply distributor, and is sold exclusively through Alcone's three channels: a flagship NYC retail store, a Long Island City warehouse/distribution center, and the alconemakeup.com e-commerce platform. The brand serves two customer segments—professional makeup artists (primary, in film/TV/theater/bridal) who require cross-contamination control between clients, and beauty enthusiasts (secondary) seeking at-home cosmetic hygiene—with the company claiming worldwide reach through Alcone's online storefront.

Name

BeautySoClean

Legal name

BeautySoClean

Website

https://beautysoclean.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

BeautySoClean is a private brand that manufactures and sells cosmetic hygiene products—sanitizers, brush cleaners, and conditioning sprays—designed to prevent cross-contamination in cosmetics. Owned by Alcone Company, it exclusively serves professional makeup artists and beauty enthusiasts through Alcone's NYC retail, warehouse, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Cosmetic Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAEAJ

Hand Sanitizers & Cleansing Sprays

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

Keywords

• Cosmetic hygiene products
• Makeup brush cleaners
• Cosmetic sanitizer sprays
• Professional beauty supplies
• Pathogen removal cosmetics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: BeautySoClean generates revenue through direct product sales of cosmetic hygiene solutions including sanitizers, brush cleaners, and conditioning products. Products are sold at various price points from $16.49 to $39.00 for individual items and bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BeautySoClean manufactures and sells a full line of cosmetic hygiene products designed to prevent cross-contamination in makeup application. The product portfolio includes sanitizer sprays, brush cleaners, sanitizing wipes, and conditioning cleansers that remove harmful pathogens from cosmetics and brushes without compromising product quality. Products are sold both individually and in multi-unit bundles to professional makeup artists and beauty enthusiasts.

Product overview

BeautySoClean is the world's first cosmetic hygiene system designed to prevent cross-contamination during makeup application. The product portfolio consists of sanitizer sprays, brush cleaners, and sanitizing wipes that work together as a unified hygiene system for cosmetics and brushes. Core products include the Cosmetic Sanitizer Mist, Wipeout Brush Cleaner, Cosmetic Sanitizer Wipes, and Conditioning Brush Cleanser Spray, which form the foundation of the system. Add-on products like the SuperClean Booster enhance cleaning power for heavily soiled items. Bundle options provide cost savings for professional users purchasing multiple units of the Conditioning Brush Cleanser or Wipeout Brush Cleaner.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Sanitizer Mist A fast-acting spray sanitizer designed to eliminate harmful pathogens from cosmetics without compromising product quality, for professional makeup artists and beauty consumers.
• Wipeout Brush Cleaner A brush cleaner solution designed to remove pathogens and buildup from makeup brushes effectively, for professional makeup artists and beauty consumers.
• Cosmetic Sanitizer Wipes Pre-moistened wipes for sanitizing cosmetics, providing a convenient way to maintain cosmetic hygiene, for professional makeup artists and beauty consumers.
• Conditioning Brush Cleanser Spray A spray cleanser that sanitizes brushes while conditioning the bristles to maintain brush quality and longevity, for professional makeup artists and beauty consumers.
• SuperClean Booster A concentrated booster solution designed to enhance cleaning power for heavily soiled cosmetics and brushes, for professional makeup artists and beauty consumers.
• Conditioning Brush Cleanser 3-Piece Bundle A bundle of three Conditioning Brush Cleanser units offered at a discounted price for professional use, targeting professional makeup artists.
• Wipeout Brush Cleaner 3-Piece Bundle A bundle of three Wipeout Brush Cleaner units offered at a discounted price for professional use, targeting professional makeup artists.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alcone CompanycoreChannel Partner/ Reseller/ DistributorBeautySoClean products are exclusively distributed through Alcone Company, a professional beauty supply company. Alcone operates both e-commerce and physical retail channels, including a flagship store in New York City. The partnership enables BeautySoClean to reach professional makeup artists and beauty enthusiasts through Alcone's established distribution network.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lucas-Cide: Lucas-Cide makes salon-grade disinfectants and tool cleaners used by makeup artists and barbers, overlapping with BeautySoClean on the pro-beauty hygiene product category.
• Cinema Secrets: Cinema Secrets is a professional makeup brand carried by Alcone that sells brush cleaners, sanitizing sprays, and hygiene products directly targeted at professional makeup artists — overlapping closely with BeautySoClean's product category and pro-beauty channel.
• BeautyBlender: BeautyBlender sells its own liquid and solid brush cleansers alongside its iconic sponge, directly competing in the consumer brush/hygiene cleaning category with similar price points and recurring-use consumables.
• Real Techniques: Real Techniques sells brush cleansing sprays and palettes targeted at mainstream consumers, competing with BeautySoClean on the consumer side of cosmetic hygiene at comparable price points.
• Barbicide: Barbicide is the dominant salon-grade disinfectant brand for salon, spa, and beauty tools, also carried by Alcone, and competes directly with BeautySoClean on the professional sanitization use case for brushes and implements.

Broad incumbents

• e.l.f. Cosmetics: e.l.f. offers brush cleansers and sanitizing sprays within its broad mass-market beauty portfolio, competing on price and retail distribution breadth against specialty players like BeautySoClean.
• MAC Cosmetics: MAC sells its own professional brush cleanser as part of its broader pro makeup line, providing direct competition on brush hygiene within the same professional channel that BeautySoClean targets.
• IT Cosmetics: IT Cosmetics offers brush cleansing products within its prestige beauty line, providing a premium-positioned alternative to BeautySoClean in department store and specialty beauty retail.

Emerging players

• Bdellium Tools: Bdellium sells makeup brushes alongside brush cleaning accessories, competing in the broader makeup brush hygiene ecosystem and offering alternative solutions to BeautySoClean's brush care approach.

Others

• Alcone Company: Alcone is the parent and exclusive distributor of BeautySoClean but also sells competitor brands (Cinema Secrets, Barbicide, Lucas-Cide) — making it both a channel dependency and a route through which rival products reach the same customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beautysoclean

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautySoClean