808project GmbH

What 808project GmbH does

808project GmbH is a German private limited company headquartered in Burgberg im Allgäu that plans and operates endurance sports events and organizes training and travel camps for triathlon, cycling, and running athletes. Its core offering is split into two divisions: an events division centered on five signature races in the Allgäu region (Allgäu Triathlon, RAD RACE ONE TWENTY, Grüntenstafette, SLVSTR-Lauf, LST Super Sunday), and a travel division branded as 808travel that operates cycling, running, gravel, and multisport camps across Mallorca, the Alps, Fuerteventura, Girona, Morocco, and Tirol. The company employs between 11 and 50 people, with Christoph Fürleger-Rädler as Managing Director (Geschäftsführer).

The revenue model is built on three streams: consumer event registration fees (transaction-based), travel package sales (unit pricing per person, approximately €1,134–€1,673 per participant, with Hannes Blaschke GmbH acting as the actual tour operator), and B2B expo booth rentals (approximately €75–€129 per m² with multi-event volume discounts). Go-to-market is direct-to-consumer via the 808project.de website, supported by a community-led approach anchored in a volunteer crew ("Helping Hands"), a travel guide recruitment program, and athlete coaches including an Olympic cross-country skier and former triathlon and gravel professionals. Marketing is organic and content-driven, leveraging Instagram, Facebook, LinkedIn, YouTube, the "808stories" blog, and a GetResponse newsletter.

The technology stack is non-proprietary: a Wix-hosted website, Google Analytics for web analytics, Calendly for phone appointments, Zoho Forms for B2B inquiries, and Vimeo/YouTube for video. The company holds no disclosed patents, certifications, or external funding, and operates as an independent, privately held entity under the German GmbH structure registered at Amtsgericht Kempten (HRB 14615).

Name

808project GmbH

Legal name

808project GmbH

Website

https://808project.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

808project GmbH is a German event and travel company that organizes endurance sports races (triathlon, cycling, running) in the Allgäu region and operates training and travel camps across Europe and North Africa for individual endurance athletes, with a supplementary B2B expo booth rental offering.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Spectator Sports (71121), Tour Operators (56152), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Adventure & Active Travel Agencies (THAKABAD), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Endurance sports events
• Triathlon competitions
• Cycling training camps
• Running race events
• Sports travel packages

Headquarters

HQ city

Lindenberg Im Allgäu

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Revenue from participant registration fees for endurance sports events including Allgäu Triathlon, RAD RACE ONE TWENTY, Grüntenstafette, SLVSTR-Lauf, and LST Super Sunday.
2. Travel Packages: Training camps and travel experiences including cycling tours (Mallorca, Alps, Girona, Morocco), running camps (Fuerteventura), gravel tours, and Nordic-Swim-Camps. Acts as intermediary; Hannes Blaschke GmbH is the actual tour operator.
3. B2B Expo Booth Rentals: Rental of expo booth space to brands at their sporting events. Includes options for electricity and water hookups. Volume discounts for multiple event participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

808project GmbH organizes and operates endurance sports events (triathlon, road cycling, trail relay, New Year's run, and running sport day) centered in the Allgäu region of Germany, and sells curated training and travel camps (cycling, gravel, running, multi-sport) across European and North African destinations such as Mallorca, the Alps, Girona, Morocco, Fuerteventura, and Seefeld in Tirol. The company also rents expo booth space to sports brands at its events. Travel packages are sold as agent/intermediary with Hannes Blaschke GmbH serving as the actual tour operator.

Product overview

808project GmbH is a German endurance sports events and travel company offering a dual portfolio of competitive race events and organized training travel experiences. The events division includes five signature races: the Allgäu Triathlon, RAD RACE ONE TWENTY cycling race, Grüntenstafette relay, SLVSTR-Lauf New Year's run, and LST Super Sunday running event. The travel division (808travel) operates cycling camps (Mallorca Service Course, TWO TWENTY Alpine crossing, endless summer festival, Scyence Masterclass, Girona school trip format, Marokko gravel adventure) and running/gravel experiences (Fuerteventura Running Camp, Gravel Weeks, Nordic-Swim-Camp). Supporting services include B2B expo booth rentals, volunteer crew programs, and guide recruitment. The company acts as an intermediary for travel services, with Hannes Hawaii Tours serving as the tour operator partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Allgäu Triathlon

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hannes Blaschke GmbHcoreStrategic or Co-development PartnerHannes Blaschke GmbH (HRB 8399, UID: DE233362442) is the actual tour operator for travel packages offered through 808project. The 808project acts as intermediary/agent for these travel services. Also jointly operates training camps and events including KULT-Camps.
• KästleminorOthersProvides complimentary ski equipment (cross-country skiing gear) for Nordic-Swim-Camp participants in Seefeld, Tirol.
• GarminminorOthersProvides test devices/equipment for the Nordic-Swim-Camp.
• TOKOminorOthersProvides wax workshop and ski wax expertise for Nordic-Swim-Camp.
• grouprides.ccminorChannel Partner/ Reseller/ DistributorPartner for the 'endless summer' cycling event on Mallorca, co-branded with 808project.
• ScyencecoreStrategic or Co-development PartnerScyence provides coaching and sports science expertise for roadbike training camps (Masterclass) and Gravel Weeks on Fuerteventura. Co-develops training camp offerings with 808project.
• Sebastian EisenlauercoreOthersOlympic cross-country skier and head coach for Nordic-Swim-Camp in Seefeld. Also involved in Allgäu Triathlon and Grüntenstafette events.
• Nils GoerkecoreOthersFormer triathlon professional and head trainer for Running Camp Fuerteventura. Provides coaching and training expertise for the running camp program.
• Seb BreuercoreOthersGravel professional hosting Morocco Off Grid (Atlas Gravel Tour) and Gravel Weeks Fuerteventura. Curates routes and leads gravel tours.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RAD RACE GmbH: Berlin-based organizer of fixed-gear and cycling events including the RAD RACE Crit series in Germany. Direct competitor in the German cycling race event category, sharing a similar audience of urban and amateur road cyclists.
• Hannes Hawaii Tours / Hannes Blaschke GmbH: German endurance sports travel operator offering triathlon and cycling camps; the underlying tour operator behind many 808travel packages. Comparable through identical travel product format, target audience, and overlapping KULT-Camps partnership.
• Mallorca Cycling Center: Mallorca-based road cycling training camp operator offering weekly packages for international amateur cyclists. Direct overlap with 808project's Mallorca Service Course and Scyence Masterclass offerings.

Broad incumbents

• Challenge Family (Challenge Roth): Global long-distance triathlon series anchored by Challenge Roth, the flagship German triathlon. Operates in the same triathlon race category as 808project's Allgäu Triathlon, but at significantly larger scale and broader geographic footprint.
• IRONMAN (A.S.O.): World's largest triathlon race organizer, part of A.S.O./Wanda Sports. Overlaps with Allgäu Triathlon in participant pool and competes for sponsorship and athlete mindshare in endurance multisport events across Europe.
• Sports Travel / Marathon Tours & Travel: Established endurance sports travel company offering marathon, cycling, and triathlon training camps globally. Comparable through multi-destination camp model and similar high-spending amateur endurance athlete customer base.

Emerging players

• Bike Transalp / Bike Festival: Multi-stage cycling event operators in the Alpine region. Comparable on stage-race format (similar to 808project's TWO TWENTY and Ride Out Through the Alps) and audience of amateur endurance cyclists seeking organized mountain riding experiences.
• Gravel Ride Guide / Gravelicious: Curated gravel cycling tour and event operators in Europe. Overlaps with 808project's Marokko Off Grid and Gravel Weeks Fuerteventura on adventure gravel cycling experiences for amateur and enthusiast riders.

Others

• Volkslauf / Run-Veranstalter (e.g., DUV): Deutscher Ultramarathon-Verein and similar German running event federations aggregating amateur running races including SLVSTR-Lauf and LST Super Sunday categories. Indirectly competitive for participant registrations and event calendars.

Regional players

• SportScheck / Decathlon Event Services: German-speaking sporting goods retailers with growing event and sports travel offerings. Overlaps on the B2B expo booth sponsor side (potential competitor for expo revenue) and on travel-camp customer base within the same German-speaking consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@808project-official
• Facebookfacebook.com/808project.de
• LinkedInlinkedin.com/company/808project-gmbh
• Instagraminstagram.com/808project.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 808project GmbH