Purple Sage Farms, Inc.

What Purple Sage Farms, Inc. does

Purple Sage Farms, Inc. is a family-owned and operated certified organic farm in Middleton, Idaho, founded in 1989 by the Sommer family (currently in its fourth and fifth generation as Idaho farmers). The farm produces over 250 varieties of organic culinary herbs, salad greens, specialty vegetables, edible flowers, dried herbs and peppers, and grass-fed lamb across four seasons using greenhouses, outdoor fields, and an on-farm commercial kitchen for value-added processing (dehydration, wood-smoking, fermentation). Its certified organic status (since 1989) and Real Organic Project certification (since 2019) anchor a production approach built on diverse crop rotation, composting with livestock manure, minimal tillage, and cover cropping.

The business sells through a multi-channel distribution network: direct-to-consumer at the Boise Farmers Market (April-December, Saturdays) and via local delivery in Ada and Canyon Counties, plus wholesale to restaurants and grocers (anchored by Charlie's Produce and two Boise Co-op locations) and online e-commerce (own website and Etsy) for national dried-goods shipping. Customer segments are health-conscious individual consumers in the Treasure Valley, restaurants and food service businesses (50+ accounts), retail grocery/co-ops, and wholesale distributors, with pricing unit-based for produce and lamb ($12/lb) plus a $25 minimum for free local delivery. Additional revenue comes from gift cards, gift boxes, and specialty value-added products including seasoning blends and smudge sticks sold through the wellness retailer The Vervain Collective.

Name

Purple Sage Farms, Inc.

Legal name

Purple Sage Farms

Website

https://www.purplesagefarms.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Sage Farms is a family-owned certified organic farm in Middleton, Idaho, growing over 250 varieties of herbs, greens, vegetables, and grass-fed lamb. It sells direct to consumers at the Boise Farmers Market, through local delivery, and via wholesale and online channels nationally.

Ownership category

akta.pro rank

Product category

Organic Farming and Specialty Produce

NAICS

Other Crop Farming (1119), Sheep and Goat Farming (1124), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD)

akta.pro secondary industries

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK), Organic Produce & Farm Market Retail (CRAHAEAD), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Certified organic farming
• Culinary and medicinal herbs
• Fresh produce sales
• Grass-fed lamb
• Dried herbs and goods

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Produce Sales: Fresh herbs, greens, vegetables, and edible flowers sold at Boise Farmers Market and through local delivery. Salad mixes and seasonal produce change with seasons.
2. Dried Products: Dried herbs, flowers, peppers, roots, and seeds sold nationally through website and Etsy. Products include Ashwagandha, Basil, Echinacea, Rosemary, Lemongrass, and various peppers.
3. Grass-Fed Lamb: Whole lamb sales with custom butcher cuts. Lambs are completely grass-fed, slaughtered at USDA inspected facility in Nampa, ID. $50 deposit with $12/pound final pricing.
4. Wholesale to Retailers: Supplying restaurants, grocery stores, and wholesale distributors including Charlie's Produce and Boise Co-op

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Purple Sage Farms, Inc. grows and sells more than 250 varieties of certified organic culinary and medicinal herbs, salad mixes, specialty greens, vegetables, and edible flowers, alongside grass-fed whole lamb and a line of value-added dried and fermented products (dried herbs, peppers, flowers, roots, seeds, seasoning blends, smudge sticks, gift boxes, and artisan kitchen goods). Output is sold through farmers markets, local delivery, e-commerce, wholesale distributors, retail grocers, and restaurants across Idaho and the U.S.

Product overview

Purple Sage Farms operates a diversified organic farm in Middleton, Idaho, offering a portfolio of fresh produce, dried herbs and goods, and grass-fed lamb. The core fresh offerings include over 250 varieties of certified organic herbs, greens, vegetables, and edible flowers grown year-round across four seasons in greenhouses and outdoor fields. The dried goods portfolio encompasses Dried Herbs (Genovese basil, Thai basil, rosemary, lemongrass, stinging nettle, ashwagandha), Dried Peppers (Ancho, Chipotle, Habanero, Jalapeño, Scotch Bonnet), Dried Flowers (Mini Roses), Dried Roots (Ashwagandha Root), Dried Seeds, Seasoning Blends, and Smudge Sticks—all certified organic and handcrafted in the on-farm commercial kitchen, sold nationally via the website and Etsy. The farm also offers Whole Lamb (custom-butchered, grass-fed, USDA-inspected) and value-added artisan products. Sales occur through local delivery in Ada and Canyon Counties, the Boise Farmers Market, wholesale to restaurants and grocers, and national shipping of dried goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Herbs, Greens, and Specialty Vegetables Year-round certified organic culinary and medicinal fresh herbs, salad mixes, specialty greens, vegetables, and edible flowers sold to consumers at farmers markets, via local delivery, and to restaurants and grocers wholesale.
• Dried Herbs Certified organic dried culinary, medicinal, and tea herbs (including Ashwagandha, Basil, Echinacea, Rosemary, and Lemongrass), hand-harvested and air-dried at low temperatures with whole leaf on stem for maximum flavor retention; sold nationally via the website and Etsy.
• Dried Peppers (including Wood-Smoked Chipotle) Certified organic range of dried hot and sweet peppers, including Ancho, Chipotle (smoked), Habanero, Jalapeño, and Scotch Bonnet, spanning mild to extremely hot Scoville ratings; chipotle peppers are smoked with plum wood from local orchards at 150°F for 4–12 hours.
• Dried Edible Flowers Certified organic dried edible flowers such as Mini Roses, sold for culinary, beverage, and decorative uses, available nationally through the online shop and Etsy.
• Dried Roots (Ashwagandha) Certified organic dried roots including Ashwagandha Root (Withania somnifera), sold for Ayurvedic and traditional medicinal use.
• Dried Seeds Seeds harvested from certified organic herbs and flowers grown on the farm, dried for culinary and planting purposes.
• Seasoning Blends Handcrafted dried herb and spice seasoning blends produced in the on-farm certified commercial kitchen.
• Smudge Sticks Handmade smudge sticks crafted on the farm, sold through the dried goods shop and at The Vervain Collective.
• Gift Boxes Curated gift boxes of certified organic dried herbs, flowers, and peppers available for national shipping.
• Gift Cards Digital gift cards in $25, $50, $75, and $100 denominations, redeemable on the Purple Sage Farms website; never expire.
• Whole Grass-Fed Lamb Custom-butchered whole grass-fed lamb from pasture-raised animals slaughtered at a USDA-inspected facility in Nampa, ID. Customers select cuts at order; lambs are harvested at 8–12 months (~100 lbs live weight, 30–40 lbs final weight). $50 deposit with $12/pound final pricing.
• Artisan Farm Kitchen Products Value-added products crafted in the on-farm certified commercial kitchen, including pesto, herb-crusted lamb preparations, hot sauce, and other fermented or preserved goods.
• Local Delivery Service (Ada and Canyon Counties) Direct-to-consumer delivery of the full product line within Ada and Canyon Counties, Idaho, on Wednesdays and Fridays. Free delivery for orders $25+, $5 fee for orders under $25. Orders placed via online form.

Quantifiable outcome

• Greenhouse production begins in January, providing early-season income and shoulder-season produce
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Charlie's ProducecoreChannel Partner/ Reseller/ DistributorWholesale distribution partner supplying Purple Sage Farms products to restaurants and grocery stores throughout the Boise area. Located at 1262 Exchange St, Boise, ID 83716.
• Boise Co-opcoreChannel Partner/ Reseller/ DistributorTwo locations - Boise Co-op North End at 888 W Fort St, Boise, ID 83702 and Boise Co-op Village at 2350 N Eagle Rd, Meridian, ID 83646. Retail grocery partners stocking Purple Sage Farms herbs and produce.
• The Vervain CollectivecoreStrategic or Co-development PartnerWellness retailer purchasing Certified Organic dried herbs, roots, seeds, and flowers from Purple Sage Farms. Located at 310 N 17th (17th and Bannock), Boise. Also carries smudge sticks handmade by Purple Sage Farms. Founded in 2019 by Dr. Nicole Pierce, NMD and Kelsey Jae, JD/MPP.
• Boise Farmers MarketcoreStrategic or Co-development PartnerPurple Sage Farms has been an avid supporter, founder, and participant since the market's inception. Operates at 1500 Shoreline Dr, Boise, ID 83702, Saturdays 9am-1pm, April through December.
• Ada Soil & Water Conservation DistrictminorStrategic or Co-development PartnerConducts Fall Community Farm Tours at Purple Sage Farms to educate community about soil and water conservation practices on organic farms.
• Fiddler's Green FarmminorOthersLocal organic farm that supplemented Purple Sage Farms' pepper supply in 2022 when a cold spring delayed pepper ripening.
• Rice Family FarmsminorOthersLocal organic farm that supplemented Purple Sage Farms' Sweet Italian pepper supply in 2022 when a cold spring delayed their own crop.
• Whitney Fredin Catering & EventsminorOthersCatering company that prepared locally sourced lunch for Ada Soil & Water Conservation District farm tour group, using ingredients from Purple Sage Farms and other local farms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peaceful Belly Farm: Idaho-based certified organic farm operating a CSA, on-farm café, and farmers market presence. Highly comparable to Purple Sage as a Treasure Valley organic producer with diversified crops and direct-to-consumer channels.
• Full Belly Farm: Well-established certified organic farm in California producing diverse fruits, vegetables, herbs, and value-added goods sold through farmers markets, restaurants, and wholesale. Comparable diversified organic operation with multi-channel distribution.
• Suzie's Farm: Certified organic farm in San Diego growing over 100 varieties of vegetables and herbs with on-site events, restaurant sales, and CSA programs. Comparable diversified organic farm with DTC, wholesale, and agritourism revenue streams.
• Fiddler's Green Farm: Local organic farm in the Treasure Valley that has collaborated with Purple Sage on supplemental pepper supply. Comparable Pacific Northwest organic producer serving similar regional customers.
• Trout Lake Farm: Pacific Northwest organic herb grower specializing in culinary and medicinal herbs for wholesale markets. Comparable on crop type (organic herbs, both culinary and medicinal) and organic certification, with overlapping wholesale buyers.
• Rice Family Farms: Treasure Valley organic farm that collaborated with Purple Sage on supplemental sweet Italian peppers. Comparable regional organic vegetable producer serving similar Idaho customers and channels.

Broad incumbents

• Mountain Rose Herbs: Large Oregon-based certified organic herb company offering culinary, medicinal, and tea herbs nationally through wholesale and e-commerce. Overlaps with Purple Sage's dried-herbs and value-added positioning but at significantly larger scale and broader SKU breadth.
• Starwest Botanicals: Well-established wholesale and online distributor of organic dried herbs, spices, and botanical products. Comparable on the dried-goods side of Purple Sage's portfolio where national e-commerce competes with established catalog merchants.
• Cascadian Farm: Pioneering certified organic produce brand (now part of General Mills / Small Planet Foods) selling frozen and packaged organic vegetables, berries, and herbs through national grocery. Comparable certified organic positioning but at industrial scale via grocery distribution.
• Earthbound Farm: One of the largest U.S. organic produce brands supplying bagged salads, herbs, and vegetables to national grocery. Comparable organic vegetable and herb category presence but at a vastly larger scale via branded packaged goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purple-sage-farms-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Sage Farms, Inc.