Quantum Fishing

What Quantum Fishing does

Quantum Fishing is a US-based sporting goods brand that designs, manufactures, and sells fishing reels, rods, rod-and-reel combos, apparel, and reel care accessories targeted at recreational saltwater anglers. The product portfolio is organized around three core sub-brands: Benchmark spinning reels (the flagship, marketed for best-in-class max drags and gear feel), Myth rods (a premium rod line), and Strive (a value-tier combo), supplemented by branded apparel. The headline technical differentiator is the proprietary CFX 200 drag system, an in-house drag mechanism branded as exclusive to Quantum reels.

The company operates as a non-listed brand within Rather Outdoors Corporation, which maintains the corporate headquarters at 209 Stoneridge Drive, Columbia, SC and governs the entity under the laws of the State of Georgia. Rather Outdoors provides shared corporate services, including consumer service, copyright, and compliance infrastructure that Quantum leverages. Quantum does not disclose its own founding date, revenue, headcount beyond a 11-50 employee band, or independent management team in the source material.

Quantum's go-to-market is a three-channel distribution stack: a direct-to-consumer e-commerce storefront at quantumfishing.com, an authorized dealer network administered via the parent company, and physical retail locations. Shipping is exclusively domestic ground within the United States, with no express options and a tiered shipping rate schedule. Revenue is generated through one-time hardware sales; there is no subscription, software, or service recurring revenue line. The company is privately held, has no disclosed funding rounds, no AI or software capabilities, and no API or mobile app presence.

Name

Quantum Fishing

Legal name

Rather Outdoors Corporation

Website

https://quantumfishing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Quantum Fishing designs and sells saltwater fishing reels, rods, combos, and apparel for recreational anglers, operating as a brand within Rather Outdoors Corporation through DTC e-commerce, authorized dealers, and physical retail.

Ownership category

akta.pro rank

Product category

Sport Fishing Equipment

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

akta.pro secondary industry

Rods, Reels & Line Specialty Retail (CRAMALAI)

Keywords

• Saltwater fishing reels
• Fishing rods
• Rod and reel combos
• Fishing apparel
• Sport fishing gear

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Fishing Equipment Sales: One-time purchase model for fishing reels, rods, combos, and apparel sold directly to consumers through e-commerce and through authorized dealer/retailer network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Quantum Fishing designs, manufactures, and sells saltwater-focused fishing equipment, including spinning reels (Benchmark series), fishing rods (Myth line), pre-configured rod-and-reel combos (Benchmark and Strive), and branded apparel, distributed through its own e-commerce site, authorized dealers, and physical retail stores.

Product overview

Quantum Fishing is a manufacturer of quality saltwater fishing gear owned by Rather Outdoors Corporation. The product portfolio centers on three core categories: spinning reels (including the flagship BENCHMARK™ series known for exceptional gear feel and best-in-class max drags), fishing rods (featuring the MYTH™ line), and pre-configured rod-and-reel combos (such as BENCHMARK™ and STRIVE™ combos). The company also offers branded apparel. Products are designed for strength, smooth casting, and lasting durability, with a focus on saltwater fishing applications. Quantum provides customer support services including parts, repair, warranty service, product registration, and downloadable manuals and schematics.

Differentiator

Problem solved

Functional benefit

Brands

• Benchmark: High-performance spinning reels engineered for saltwater fishing with exceptional gear feel and impressive max drags.
• Myth
• Strive

Products and services

• BENCHMARK Spinning Reel High-performance saltwater spinning reel engineered for long-lasting performance with exceptional gear feel and best-in-class max drags, designed for strength, smooth casting, and lasting durability.
• MYTH Rods Premium fishing rods built to deliver smooth, durable, and sturdy performance, available in multiple lengths, powers, and colors for hard-working results.
• BENCHMARK Spinning Combo Pre-assembled saltwater spinning combo pairing the Benchmark spinning reel with a compatible rod, delivering optimal performance and best-in-class max drags.
• STRIVE Spinning Combo Rod and reel combination designed to offer strength and efficiency, establishing a standard of reliability for anglers.
• Quantum Spinning Reels Full range of spinning reels engineered for saltwater environments, built for long-lasting performance with exceptional gear feel.
• Quantum Fishing Rods Complete line of fishing rods engineered to be smooth, durable, and sturdy, available in various lengths, powers, and colors.
• Quantum Combos Meticulously designed saltwater spinning combos offering optimal performance with strength and efficiency.
• Quantum Apparel Branded clothing and accessories offered to Quantum Fishing enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Abu Garcia: Abu Garcia (Pure Fishing) is a major reel and rod manufacturer with strong spinning and baitcasting offerings. It overlaps directly with Quantum in spinning reels and combos sold through similar dealer and retail channels.
• 13 Fishing: 13 Fishing is a US-based tackle brand offering rods, reels, and combos with a focus on design-forward aesthetics and innovation. It competes with Quantum for similar mid-market saltwater and inshore anglers via dealer and DTC channels.
• Daiwa USA: Daiwa produces saltwater and freshwater spinning reels, baitcasters, and rods. Its flagship saltwater reels (e.g., Saltist, BG) directly overlap Quantum's saltwater spinning portfolio, making it a top direct peer.
• Okuma Fishing Tackle: Okuma is a value-oriented rod and reel manufacturer with a significant saltwater lineup (e.g., Cedros, Azores). It competes with Quantum in the saltwater spinning category, particularly at lower-to-mid price points.
• Ugly Stik (Pure Fishing): Ugly Stik is an iconic rod and combo brand with strong saltwater and inshore presence. It competes with Quantum's rod and combo offerings (e.g., Myth, Strive) for similar recreational anglers in the same price tiers.
• Lew's Fishing: Lew's manufactures rods, reels, and combos sold through mass and tackle retail. It is a directly comparable US-based tackle brand competing for similar shelf space and angler mindshare as Quantum.
• Penn Fishing: Penn is a long-established saltwater spinning and conventional reel manufacturer (now part of Pure Fishing). It is a direct competitor to Quantum in saltwater reels, rods, and combos targeting the same recreational saltwater angler segment.
• Pflueger: Pflueger (Pure Fishing) makes freshwater-leaning spinning and baitcasting reels but competes in the same retail aisles and angler consideration set as Quantum, making it a directly comparable tackle brand.
• Shimano North America Fishing: Shimano is a global leader in fishing reels, rods, and combos with a strong saltwater portfolio (e.g., Stradic, Stella). It competes head-on with Quantum across spinning reel categories and is a price/performance benchmark for the segment.

Broad incumbents

• Pure Fishing: Pure Fishing is a portfolio owner of Penn, Abu Garcia, Pflueger, and other tackle brands, giving it broad reach across saltwater and freshwater categories. It is a broader incumbent competing through multiple specialized brands analogous to how Rather Outdoors houses Quantum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quantum-fishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantum Fishing