What 21 Laps Entertainment does

27 Events (also branded as 27 Entertainment) is a privately held event entertainment company headquartered at 212 E Lincolnway, Valparaiso, Indiana, serving Northwest Indiana, Chicagoland, and Southwest Michigan. The company delivers bundled event entertainment for weddings and private events, anchored by professional DJ services and extended through wedding videography ("Wedding Films"), modern photo booth rentals (boomerang, GIF, LED light ring), venue uplighting, and dance floor lighting. Its competitive positioning rests on DJs who can read crowds in real-time and craft music sets across age groups, supported by a cumulative track record of 2,500+ events and nearly 500 wedding films produced.

Name

21 Laps Entertainment

Website

https://27e.co

Company type

Private

Operating status

Operating

Short description

27 Events is a regional event entertainment company based in Valparaiso, Indiana, providing DJ services, wedding videography, photo booth rentals, and venue lighting for weddings and private events across Northwest Indiana, Chicagoland, and Southwest Michigan.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Wedding DJ services
• Event entertainment
• Wedding videography
• Photo booth rental
• Event lighting

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. DJ Services: High-energy DJ services for weddings, private events, and celebrations. Professional DJs create customized experiences by working closely with clients to understand their musical preferences and reading crowds in real-time to keep dance floors packed.
2. Wedding Films: Professional wedding videography and filmmaking services. Creates lasting visual keepsakes including feature films (3-5 minutes), social media clips, and optional documentary edits of ceremonies and key moments. Pricing appears quote-based.
3. Photo Booth Rentals: Modern photo booth rentals with advanced features including boomerangs, GIFs, and LED light rings. Available for weddings, corporate events, and private celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

21 Laps Entertainment provides professional DJ services, wedding videography, photo booth rentals, venue uplighting, and dance floor lighting for weddings and private events. The company creates customized music sets, cinematic wedding films, and interactive photo booth experiences for couples and event hosts in Northwest Indiana, Chicagoland, and Southwest Michigan. Services are bundled as a complete event entertainment solution from ceremony through reception.

Product overview

27 Events operates as a multi-service event entertainment company offering a unified portfolio of DJ services, wedding films, and photo booth rentals. The core offering centers on DJ services for weddings and private events, complemented by cinematic wedding videography and interactive photo booth experiences. Additional enhancement services include venue uplighting and dance floor lighting. All services are designed to work together to create cohesive, high-energy event experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Services Professional DJ services for weddings, private events, and celebrations. DJs create customized music sets based on client preferences and real-time crowd reactions, maintaining packed dance floors across diverse age groups and musical tastes.
• Wedding Films Cinematic wedding videography service creating feature films (3-5 minutes), social media moments, and optional documentary edits (ceremony, first look, first dances, vows). Package includes 10 hours of videographer coverage. Nearly 500 wedding films produced to date.
• Private Events Professional DJ services for private events ranging from intimate home gatherings to large stadium events, including corporate events, private parties, cocktail parties, birthday celebrations, and college events. Music tailored to match event atmosphere.
• Photo Booth Modern photo booth rental featuring boomerangs, GIFs, LED light rings, and interactive features suitable for weddings, corporate events, and birthday parties.

Quantifiable outcome

• 2,500+ events completed successfully
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thumbtack: General services marketplace where consumers find and book local event professionals including DJs, photographers, and videographers. Comparable as a competing demand channel to 27 Events' direct booking flow.
• The Knot Worldwide: Leading wedding planning platform and vendor marketplace. Comparable as both a customer acquisition channel and as an aggregated competitor set for regional wedding entertainment companies.
• WeddingWire: Major wedding vendor marketplace and planning platform. Comparable as the dominant discovery channel for wedding DJs, videographers, and photo booth operators like 27 Events.
• The Bash (formerly GigMasters): Online marketplace connecting consumers with local event entertainment vendors including DJs, photo booths, and videographers. Comparable as the broader ecosystem through which 27 Events and its competitors are discovered and booked.
• Zola: End-to-end wedding planning platform including vendor discovery, registry, and website tools. Comparable as an adjacent platform shaping how engaged couples evaluate and book entertainment vendors.

Direct peers

• Scratch Weddings: Specialist wedding DJ collective serving multiple U.S. markets with premium DJs trained in crowd reading. Comparable to 27 Events on the core DJ-for-weddings value proposition and emphasis on experienced talent.
• Dart Collective: New York-based premier DJ and entertainment collective serving weddings, private, and corporate events. Comparable as a premium multi-service event entertainment provider with a curated DJ roster.
• Beat Train Productions: Atlanta-based wedding DJ and entertainment company offering premium DJ, lighting, and event production services. Highly comparable to 27 Events in service mix (DJ + lighting), target customer (wedding couples), and direct-to-consumer booking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21 Laps Entertainment