What Edtech Recharge does

Edtech Recharge is a research and consulting firm, structured as EdTech Recharge, LLC and based in Irvine, California. Founded in 2020, the firm serves education technology companies and social impact organizations, helping them define, measure, and demonstrate sustainable impact for their learning products and programs. Its core service portfolio is organized into four areas: Impact Definition (Product Crystallization Package, Impact Scorecard, Custom Projects), Impact Monitoring (Data Strategy and Architecture, Impact Monitoring Infrastructure, Data/Learning Analytics), Professional Capacity Building (1-on-1 Coaching and Advisory Retainers, Group Workshops, ad hoc Recharge Rx), and Other Services (White Papers, Project Evaluation, ESSA-tier Efficacy Studies). The firm has served 50+ clients globally, with named customers concentrated in early-stage and growth-stage EdTech startups such as ithrive Games, BeeReaders, Robo Wunderkind, SoundTown, Wavio, Cuemath, myQs, Etch, and SchoolStack.

The underlying technology is a set of proprietary frameworks that codify learning engineering, impact measurement, and educational efficacy methodologies. These include the AI Decision Field Guide (a structured five-step facilitation tool for teams considering AI adoption), the Recharged Logic Model (theory-of-change alignment tool), the Product Crystallization Package (impact-aligned roadmap builder with grant writing), the Impact Scorecard (likelihood-of-impact assessment), and the Research Canvas. Supporting resources are bundled under Recharge Studio, which offers DIY templates and a 'Learn in 15 minutes' video series. The firm is led by founder Dr. Kripa Sundar, with Dr. Katerina Schenke as a researcher; the team is reported at 1–10 employees.

Revenue is generated entirely through professional services engagements on a custom quote-based pricing model with multi-year contract cadence possible on advisory retainers. The go-to-market motion is sales-led, relying on thought leadership content (the AI Decision Field Guide, Recharge Studio, YouTube series, monthly newsletter), direct outreach, referrals, and accelerator channel partnerships with LearnLaunch Accelerator+Fund, AT&T Aspire Accelerator, NewSchools Venture, and LLA Plus Fund. No public pricing is disclosed, no external funding has been raised, and no revenue figures are available.

Name

Edtech Recharge

Legal name

EdTech Recharge, LLC

Website

https://edtechrecharge.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EdTech Recharge is a research and consulting firm that helps EdTech companies and social impact organizations define, measure, and demonstrate the impact of their learning products through advisory, evaluation, and capacity-building services.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Revenue generated through 1-on-1 coaching, advisory retainers, and ad hoc expert consulting (Recharge Rx). Customized to topic, needs, and format.
2. Workshop Delivery: Group workshops building capacity for actionable impact with templates and comprehensive content delivery.
3. Whitepapers: Custom whitepaper development showcasing novel approaches, communicating impact stories, and demonstrating thought leadership.
4. Project Evaluation and Efficacy Studies: Mixed method evaluations and ESSA-tier efficacy studies to assess offering's impact and meet funding requirements.
5. Custom Impact Projects: Custom projects including learning principles, design guidelines, data strategy, and psychometric analyses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EdTech Recharge is a research and consulting firm that helps EdTech companies and social impact organizations define, measure, and communicate the educational impact of their products. Its core offerings span impact definition (Product Crystallization Package, Impact Scorecard, custom projects), impact monitoring (data strategy, evaluation infrastructure, learning analytics), professional capacity building (1-on-1 coaching, group workshops, Recharge Rx ad hoc consulting), and supporting deliverables such as whitepapers and ESSA-tier efficacy studies, all anchored to proprietary frameworks including the Recharged Logic Model and AI Decision Field Guide.

Product overview

Edtech Recharge is a research and consulting firm focused on sustainable impact in the EdTech and social impact space, offering a portfolio of advisory and professional services rather than a unified software platform. The core offerings are organized into four service areas: (1) Impact Definition services including the Product Crystallization Package, Impact Scorecard, and Custom Projects that help organizations build product roadmaps aligned to learning sciences; (2) Impact Monitoring services covering Data Strategy and Architecture, Impact Monitoring Infrastructure, and Data/Learning Analytics to track and optimize educational outcomes; (3) Professional Capacity Building through 1 on 1 Coaching and Advisory Retainers, Group Workshops, and on-demand Recharge Rx sessions; and (4) Other Services including White Papers, Project Evaluation, and Efficacy Studies. Supporting resources include the free AI Decision Field Guide for teams navigating AI adoption decisions and Recharge Studio providing DIY Templates and expert video learning sessions.

Differentiator

Problem solved

Functional benefit

Brands

• AI Decision Field Guide: A structured facilitation tool for cross-functional social impact teams considering using AI. It walks organizational leaders, product managers, and R+D/Data teams through five steps to surface and resolve disagreements about AI decisions.
• Recharge Studio

Products and services

• Product Crystallization Package Builds an impact-focused product roadmap aligned to learning sciences, including current and future logic models, summary recommendations, and grant application writing for EdTech and social impact organizations.
• Impact Scorecard Assesses likelihood of impact using learning sciences, evaluates usability levers and deterrents, evaluates data health, and articulates the value proposition with actionable recommendations for EdTech organizations.
• Custom Projects (Impact Definition) Develops mechanisms, guidelines, and communication materials to operationalize impact, including Learning Principles, Design Guidelines, and the Recharged Logic Model for EdTech and social impact clients.
• Data Strategy and Architecture Defines what data EdTech organizations should collect, the purposes, and interrelationships between data points, guided by intent and use cases across stakeholders.
• Impact Monitoring Infrastructure Delivers rigorous yet simple evaluation plans custom to an offering and its data capabilities, including building measures, pilot testing, and coaching team members to assess efficacy or inform product design.
• Data / Learning Analytics Analyzes existing EdTech data to test hypotheses, identify patterns, evaluate performance, and generate marketing and sales material while priming toward greater impact and usage.
• Other Projects (Impact Monitoring) Custom impact monitoring projects including Product Review for Data Discovery, Psychometric Analyses for embedded assessments, and review of client impact frameworks.
• 1-on-1 Coaching and Advisory Retainer Coaches and supports internal staff, including researchers, executive leaders, and product leaders, to develop impact strategy, align product needs, and consolidate business and impact reports.
• Group Workshop Builds organizational capacity for actionable impact through group workshops that include templates and comprehensive content, enabling teams to make informed decisions with strategic plans.
• Recharge Rx Provides ad hoc expert consulting on impact, data, strategy, and product for EdTech and social impact clients, available on an as-needed basis via an online booking system.
• White Papers Develops custom whitepapers that showcase novel approaches, communicate impact stories, demonstrate use cases, and present thought leadership for EdTech and social impact brands.
• Project Evaluation Conducts mixed-method evaluations to assess an offering's areas of strength and improvement, likelihood of impact, and provides concrete recommendations for non-profit funding requirements.
• Efficacy Studies Provides consultation to sharpen likelihood of impact prior to executing efficacy studies at any ESSA tier, including an official report and accompanying sales and marketing material.
• AI Decision Field Guide Structured facilitation tool for cross-functional social impact teams considering AI adoption, designed to walk organizational leaders, product managers, and R+D/Data teams through five steps to surface and resolve disagreements around AI decisions.
• Recharge Studio DIY resource platform offering research and impact templates such as the Research Canvas, Logic Model Template, and Grant Writing Checklist, plus a Learn in 15 minutes video series featuring experts.

Quantifiable outcome

• 50+ clients served globally
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kapor CenterminorStrategic or Co-development PartnerFeatured partner on Services page under whitepaper section, indicating collaborative or referral relationship in the education and equity-focused research space.
• LearnLaunch Accelerator+FundcoreChannel Partner/ Reseller/ DistributorLearnLaunch is a named client providing accelerator and fund services to EdTech companies. EdTech Recharge supports their portfolio companies with impact and efficacy expertise.
• AT&T Aspire AcceleratorcoreChannel Partner/ Reseller/ DistributorAT&T Aspire Accelerator is a named client partner. EdTech Recharge provides services to their portfolio companies, serving as a referral and implementation partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WestEd: WestEd is a nonprofit research, development, and technical assistance provider focused on education. It performs impact evaluation and efficacy work similar to EdTech Recharge, though at meaningfully greater scale and scope.
• Hanover Research: Hanover Research provides custom research, data analytics, and advisory services to organizations including those in the education sector. It is the closest direct analogue to EdTech Recharge's boutique, project-based research/consulting model.
• Empirical Education: Empirical Education conducts rigorous research, program evaluation, and efficacy studies for EdTech companies and educational organizations. It directly overlaps with EdTech Recharge's ESSA-tier efficacy, logic-model, and impact-monitoring services.
• Education Advisory Board (EAB): EAB provides research, advisory, and consulting services to education leaders and institutions. It is comparable to EdTech Recharge's coaching/advisory retainer arm aimed at education executives and product leaders.

Emerging players

• LearnLaunch Insights: LearnLaunch runs a Boston-based EdTech accelerator and produces research/reports on the EdTech market. Already a named client partner of EdTech Recharge, its research arm overlaps with the firm's market-intelligence and growth-strategy offerings.
• EdTech Evidence Exchange: The EdTech Evidence Exchange is a non-profit initiative focused specifically on building evidence about EdTech product efficacy for school district buyers. It is a small, emerging peer operating in the same impact-evidence niche as EdTech Recharge.

Broad incumbents

• SRI International (Education Division): SRI Education conducts research and program evaluation on educational technology, teaching, and learning. Its work on EdTech efficacy and learning sciences directly overlaps with EdTech Recharge's offerings, but at significantly greater scale.
• McKinsey & Company (Education Practice): McKinsey's Education Practice provides strategy consulting to education organizations, EdTech companies, and funders. It is a much broader, higher-priced incumbent that competes for strategic advisory work EdTech Recharge's coaching/product strategy team also pursues.
• American Institutes for Research (AIR): AIR is one of the largest behavioral and social science research organizations, with a substantial education practice covering evaluation, assessment, and program improvement. It competes for the same impact-evaluation and efficacy-study budgets from a much larger and more diversified base.
• RAND Corporation (Education Division): RAND's Education division conducts policy research, program evaluation, and analysis for public-sector and education clients. It is a much larger incumbent providing similar research and evaluation services that EdTech Recharge offers at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edtech Recharge