Them Before Us

What Them Before Us does

Them Before Us is a 501(c)(3) nonprofit children's rights advocacy organization founded by Katy Faust and headquartered (via a Seattle P.O. Box) in Washington state. The organization advocates for children's rights to their biological mother and father, framing its work through natural law, social science, and human rights lenses, and explicitly disclaims partisan alignment in favor of a 'side of the child' posture. Its operations target three segments: churches and faith communities (primary, with dedicated small-group curriculum), companies and employers (secondary, via HR Benefits Principles and corporate resources), and individual advocates and supporters (long tail, via newsletters, storytelling, and ambassador recruitment).

The product portfolio is content-led and digitally distributed. Core products include the main website (thembeforeus.com), the Them Before Us University learning management system (learn.thembeforeus.com), the 50 State Scorecard state-level evaluation tool (childrensrightsscorecard.com), the Greater Than Campaign cultural messaging initiative, and a structured resources library covering adoption, divorce, donor conception, IVF, same-sex parenting, surrogacy, marriage, and gender topics. Distribution is free across all channels — website, Substack newsletter, Facebook, Twitter/X, Instagram, Spotify podcast, YouTube, and Vimeo embeds — with no proprietary technology platform beyond standard web and LMS infrastructure.

The business model is donation-funded. All educational resources, curriculum, and training materials are provided free of charge, and the organization monetizes exclusively through charitable contributions from supporters to fund advocacy, education, research, media engagement, and public policy work. There is no disclosed revenue, no headcount data, and no funding rounds; the operation appears to run virtually with a founder-led core team and a broader volunteer ambassador community.

Name

Them Before Us

Legal name

Them Before Us

Website

https://thembeforeus.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Them Before Us is a 501(c)(3) nonprofit founded by Katy Faust that advocates for children's rights to their biological mother and father, serving churches, employers, and individual advocates through free digital curriculum, research, and a global volunteer movement.

Ownership category

akta.pro rank

Product category

Children's Rights Advocacy and Nonprofit Education

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Child and Youth Services (62411)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Early Childhood & Child Development Policy Research (EDADADAJ), Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Children's rights advocacy
• Nonprofit education resources
• Family policy research
• Marriage and family advocacy
• Church curriculum resources

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Donations and Charitable Contributions: Them Before Us is a 501(c)(3) nonprofit organization that primarily generates revenue through donations from supporters. The organization encourages financial contributions to fund advocacy, education, research, media engagement, and public advocacy efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Them Before Us is a 501(c)(3) nonprofit children's rights advocacy organization that defends every child's right to be raised by their biological mother and father. It delivers free educational resources, advocacy research, personal stories, church small group curriculum, corporate HR benefit guidelines, and policy advocacy materials through its website, Them Before Us University learning platform, Substack newsletter, and social media channels.

Product overview

Them Before Us operates as a children's rights advocacy organization with a primarily content-based digital presence. Their core platform consists of the main website (thembeforeus.com), which delivers educational resources, research materials, and personal stories. Secondary products include the 50 State Scorecard for state-level advocacy, the Greater Than Campaign for cultural messaging, and Them Before Us University (learn.thembeforeus.com) which provides a small group curriculum and video-based training resources. The organization uses Substack for newsletter distribution and offers an ambassador program for volunteer advocates. The portfolio is unified by its focus on defending children's rights to their mother and father through education, research, and community mobilization.

Differentiator

Problem solved

Functional benefit

Brands

• Greater Than Campaign: Campaign initiative focused on advancing children’s rights advocacy

Products and services

• Them Before Us Website The main advocacy platform serving as the central hub for children's rights education, research, stories, donation collection, and resources, including articles, fast facts, stories, and downloadable PDF resources covering various children's rights topics.
• 50 State Scorecard An interactive scoring system that evaluates children's rights protections across all 50 U.S. states, providing state-level policy advocacy information for supporters and lawmakers.
• Greater Than Campaign A campaign initiative advocating for children's rights in cultural and policy conversations, presented as a related site at greaterthancampaign.com.
• Small Group Curriculum A video-based curriculum resource designed for churches and faith communities to integrate a biblical understanding of marriage and family with children's rights advocacy, available free of charge through Them Before Us University.
• Resources Library A comprehensive collection of educational materials organized by topic including Adoption, Biology Matters, Children Have Rights, Divorce, Donor Conception, Gender Matters, IVF, Marriage, Same Sex Parenting, and Surrogacy.
• Them Before Us University (TBU) An online learning platform hosting curriculum, videos, articles, and interviews designed to equip advocates to defend children's rights, with free registration for all users.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor.

• Host HuskiminorOthersWebsite hosting provider mentioned in the Privacy Policy as a third-party service provider that assists in operating the website. Host Huski has access to personal information only as necessary to perform services on behalf of Them Before Us.
• Constant ContactminorOthersThird-party email marketing and communication provider used to manage subscriber information, email communications, event registrations, and marketing preferences. Information may be processed and stored by Constant Contact on behalf of Them Before Us.
• Payment Processors and Donation PlatformsminorOthersPayment processing providers used to securely process donations. Complete credit card numbers or payment information are not stored on the organization's servers.
• Greater Than CampaignminorStrategic or Co-development PartnerReferenced as a related campaign/initiative at greaterthancampaign.com. Listed alongside Fast Facts, For Churches, and For Companies as a resource offered by Them Before Us.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Focus on the Family: A large Christian nonprofit advocating for family values and biblical perspectives on marriage and parenting. Direct comparable in mission, faith-based framing, and policy advocacy to Them Before Us.
• National Fatherhood Initiative: A nonprofit focused on father involvement and family structure, including research and educational resources. Highly comparable in promoting biological-parent presence and citing similar social science outcomes.
• Family Research Council: A faith-based advocacy organization promoting traditional family structures and engaging in policy work. Comparable in advocacy approach, donor base, and cultural positioning.
• American Principles Project: A nonprofit advocacy organization focused on family-related policy issues including marriage, parental rights, and children's welfare. Comparable mission overlap and policy-advocacy posture.

Broad incumbents

• Casey Family Programs: A major foundation focused on child welfare, foster care, and family stability. Comparable as a children- and family-focused organization with advocacy and research, though operating at much greater scale.
• Children's Defense Fund: A large, established child advocacy nonprofit. While ideologically distinct, comparable as a children's rights advocacy organization with policy influence and donor-supported funding.
• Alliance Defending Freedom: A large legal advocacy organization engaged in family- and faith-related litigation. Comparable in advocacy posture and overlapping cultural issues around family structure and parental rights.
• Ethics and Public Policy Center: A think tank engaging on family, bioethics, and cultural issues including IVF and surrogacy. Comparable in policy research and culturally conservative advocacy orientation.

Others

• First Things: A religious and public policy publication engaging on marriage, family, and natural law. Comparable in natural-law framing and theological engagement with children's and family issues.

Emerging players

• ChildTrends: A nonprofit research organization producing data and policy analysis on children's well-being and family structure. Comparable in research-driven advocacy around children's outcomes, though more ideologically neutral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ThemBeforeUs
• YouTubeopen.spotify.com/show/6NOF7bYlZgPmHl6Dcyn2kL
• Facebookfacebook.com/ThemBeforeUs
• Instagraminstagram.com/them_before_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Them Before Us