Ventyr Invest

What Ventyr Invest does

Ventyr Invest is a private Jönköping-based investment holding company founded in 2022 that acquires majority stakes in small and medium-sized, entrepreneur-driven Swedish businesses across three stated business areas: Industri, Handel, and Konsult. The group's seven disclosed holdings are Habo TräFo (custom interiors and product display systems, acquired August 2023), Gemla Industrier (a mechanical workshop producing ventilation equipment, shopping-cart garages, and furniture, all manufactured in Sweden), LCD Invent (acquired December 2023, business focus unspecified), Färsksallad (a Jönköping-based producer of shrimp, potato, West Coast, mimosa, beetroot salads and coleslaw, acquired February 2024, with Axfood and Coop on its customer list), Foodpartners (a co-founded joint venture launched August 2024 with operators Anders Nygård and Martin Burensjö, importing premium food products into Nordic grocery, industry, and HORECA), Bolt Kommunikation (a 1994-founded Jönköping creative agency acquired August 2022), and Ekman & Winroth (a creative communications and film-production firm acquired May 2024 jointly with Bolt).

The company earns revenue indirectly through its portfolio companies rather than pricing its own services, with each subsidiary operating independently under the Ventyr umbrella while sharing group-level ownership resources. Ventyr's go-to-market is a buy-and-build model targeting founder-led Swedish SMBs that share its values and seek a long-term, stable owner; portfolio companies then sell to their own end markets — food retailers (Axfood, Coop), industrial B2B buyers, and corporate creative clients — through direct sales. Distribution at the holding level is therefore indirect: Ventyr does not market to end customers but rather sources and supports portfolio companies, with the stated intent of unlocking synergies (e.g., Foodpartners' import channel serving the same Nordic grocery retailers as Färsksallad; Bolt and Ekman & Winroth forming a combined creative cluster).

The holding company itself operates with a very lean team of 1-10 employees (two disclosed contacts: Mikael Alm and Jesper Steéen) and a flat, prestige-free culture emphasizing quick decisions close to the customer. No technology platform, software product, patents, certifications, AI capabilities, public funding rounds, or financial disclosures (revenue, deal values, headcount) are present in the input. The group's strategic center of gravity remains the Jönköping region and adjacent Swedish SMB market, with primary-market focus explicitly limited to Jönköpings kommun.

Name

Ventyr Invest

Legal name

Ventyr Invest

Website

https://ventyr.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ventyr Invest is a Jönköping-based private holding company founded in 2022 that acquires majority stakes in small and medium-sized, entrepreneur-driven Swedish businesses across industri, handel, and konsult, currently comprising seven portfolio companies in food production, manufacturing, interiors, and creative communications.

Ownership category

akta.pro rank

Product category

Investment Holding (Conglomerate)

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

Keywords

• Investment holding services
• Business acquisitions
• Portfolio management
• Active ownership
• SME development

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Ventyr Invest is a Jönköping-based investment holding company that acquires majority stakes in small and medium-sized entrepreneur-driven businesses and actively develops them across three areas: Industri (industry), Handel (trade), and Konsult (consulting). The firm provides long-term, active ownership, capital, and cross-portfolio synergies to its holdings rather than selling a standalone product. As of 2024, its portfolio comprises Habo Träfo, Gemla Industrier, Färsksallad, Foodpartners, Bolt Kommunikation, Ekman & Winroth, and LCD Invent.

Product overview

Ventyr Invest is a Jönköping-based investment company that acquires, develops, and owns small and medium-sized entrepreneur-driven businesses across three business areas: Industri (Industry), Handel (Trade), and Konsult (Consulting). Its portfolio consists of six distinct holdings: Habo Träfo (custom interiors and product display systems), Gemla Industrier (mechanical workshop with ventilation, cart garage, and furniture operations), Färsksallad (fresh food production in Jönköping), Foodpartners (a joint venture importing premium food products into the Nordic market), Bolt Kommunikation (full-service creative communications agency), and Ekman & Winroth (creative communication and film production). These holdings operate as independent businesses under the Ventyr Invest umbrella, united by shared values of active ownership, long-term perspective, and continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Habo Träfo (portfolio company – Industri) Habo Träfo designs, constructs, and produces complete customer-customized interiors and product display/exposure systems, handling projects from idea to finished solution using long experience, efficient purchasing channels, and an innovative machine park with short lead times.
• Gemla Industrier (portfolio company – Industri) Gemla Industrier is a complete mechanical workshop based in Gemla near Växjö, Sweden, operating three business areas: ventilation equipment, shopping cart garages, and furniture, with all manufacturing performed in Sweden.
• Färsksallad (portfolio company – food production) Färsksallad is a food company in Jönköping that produces and markets shrimp salad, potato salad, West Coast salad, mimosa salad, beetroot salad, and coleslaw, supplying grocery retailers including Axfood and Coop.
• Foodpartners (portfolio company – Handel/food import) Foodpartners imports high-quality food products primarily for Nordic grocery retail, as well as industrial and HORECA customers, introducing products in own brands curated for the Nordic market with the option for customers to use their own private labels.
• Bolt Kommunikation (portfolio company – Konsult) Bolt Kommunikation, founded in 1994 in Jönköping, is a full-service creative agency offering communication, design, and concept services spanning design, project management, business development, strategy, photography, working with both global brands and local startups.
• Ekman & Winroth (portfolio company – Konsult) Ekman & Winroth is a creative communication agency focused on visual appeal, new media, and innovative technology, with core expertise in film production and storytelling used for branding, marketing, sales, and HR/recruitment communications.
• Active long-term ownership and business development services Ventyr Invest provides entrepreneur-owned SMEs with a long-term, stable majority owner, capital, active ownership, and access to cross-portfolio synergies, operating under a flat, fast-decision-making model and shared values-based partnership.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Habo TräfocoreStrategic or Co-development PartnerPortfolio company - Habo Träfo projects, constructs and produces complete, customized interiors and product display systems. Production follows drawings or is constructed from scratch. Modern concepts and solid craftsmanship with short lead times.
• Gemla IndustriercoreStrategic or Co-development PartnerPortfolio company - Mechanical workshop with three business areas: ventilation equipment, cart garages and furniture. All manufacturing takes place in Sweden with well-informed employees, good quality and fast delivery times.
• FärsksalladcoreStrategic or Co-development PartnerPortfolio company - Food company in Jönköping producing shrimp salad, potato salad, west coast salad, mimosa salad, beetroot salad and coleslaw. Customers include Axfood and Coop.
• FoodpartnerscoreStrategic or Co-development PartnerCo-founded with Anders Nygård and Martin Burén - together they have more than 20 years of experience from the European food industry. Specializes in importing high-quality food products. Main customer base in Nordic grocery retail, also industry and HORECA.
• Bolt KommunikationcoreStrategic or Co-development PartnerPortfolio company - Communication, design and concept agency founded in 1994 in Jönköping. Handpicked team of multitalents within design, project management, business development, strategy and photography. Works with both global brands and local startups.
• Ekman & WinrothcoreStrategic or Co-development PartnerPortfolio company - Creative and credible communication agency with focus on visual approach, new media and innovative technology. Core competency in film production with storytelling as the main approach, used for branding, marketing, sales, and HR/recruitment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ratos AB: Stockholm-listed private equity / acquisition group that takes majority or co-control positions in Nordic operating companies. Comparable in form (acquisition-driven value creation) if not in sector concentration.
• Volati AB: Stockholm-listed acquisition company that acquires and develops Nordic SMBs across multiple sectors with a long-term ownership horizon — structurally the most comparable listed analog to Ventyr's strategy, though at materially larger scale.
• Svolder AB: Swedish investment company that builds holdings in listed Nordic SMBs over the long term. Comparable in long-term Swedish investment-vehicle identity and SMB orientation, though Svolder invests in listed equities rather than acquiring private operating businesses.

Broad incumbents

• Latour AB: Swedish long-term industrial holding company with a multi-sector approach including ventilation and mechanical businesses (parallel to Gemla Industrier's mechanical work). Much larger and listed, but comparable in patient-capital industrial-holdings logic.
• Industrivärden AB: Major Swedish listed investment company with long-term holdings in Nordic industrial and consumer-facing companies. Comparable as a Nordic long-horizon ownership vehicle, though focused on listed rather than private SMBs.
• Kinnevik AB: Stockholm-listed investment company with consumer-internet and consumer-brand exposure. Comparable as a Nordic long-term investment vehicle with consumer-brand holdings, though operating model and stage differ significantly.
• Investor AB: Large Swedish listed holding company with multi-decade ownership horizons across industrial, healthcare, and consumer brands. Conceptually aligned with Ventyr's patient-capital philosophy but at vastly greater scale and listed status.
• Lundbergs (Industrilundberg / L E Lundbergföretagen): Swedish family-controlled investment company with multi-generational patient capital across Nordic industrials and real estate. Shares the long-term-ownership DNA with Ventyr but operates at much larger scale and primarily via listed holdings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ventyr-invest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventyr Invest