The PA Way

Name

The PA Way

Legal name

The PA Way Limited

Website

https://thepaway.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The PA Way operates the AssistantHood, a global social media network and membership community for administrative professionals (EAs, PAs, VAs, Office Managers), monetizing through £99/year Loyal Royal subscriptions, ticketed in-person events, and branded merchandise across the UK, Ireland, and the US.

Ownership category

akta.pro rank

Product category

Professional Community & Networking Platform

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSACAMAL

Private Memberships & Invitation-Only Experiences

Home & Personal Services/Event & Personal Concierge Services/VIP, Red Carpet & Special Access Services

SECONDARYHSACAMAB

VIP Event & Venue Access (Clubs, Lounges, Private Suites)

Home & Personal Services/Event & Personal Concierge Services/VIP, Red Carpet & Special Access Services

SECONDARYHSACAMAD

Premiere, Awards & Festival Access

Home & Personal Services/Event & Personal Concierge Services/VIP, Red Carpet & Special Access Services

Keywords

• Professional networking community
• Membership subscription platform
• Administrative professional events
• Branded merchandise store
• Career development resources

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring subscription revenue from Loyal Royal membership tiers. Monthly plan at £14.99/month and annual plan at £99/year (save over £80). Includes full app access, unlimited chat, online group calls, training vault, secret perks, and priority event access.
2. Event Tickets: Revenue from ticketed in-person events including meet-up mixers, private dining experiences, Gold Class Showcases (hotel tours, overnight stays), and the annual Passport to Paradise Awards. Events are priced individually (e.g., £25 mixer, £135 awards ticket, £280 LA overnight stay).
3. Merchandise Sales: E-commerce revenue from branded apparel (sweatshirts, t-shirts) and accessories (bags) with the AssistantHood brand logo. Limited edition items with worldwide shipping. Personalization options available for select items.
4. Branded Stationery: Exclusive branded notebooks in partnership with Martha Brook, including Loyal Royal Notebook, Project and Plans Notebook, and AssistantHood Notebook. Products can be personalized with The PA Way branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The PA Way operates a global membership community platform for administrative professionals, anchored by the AssistantHood mobile app — billed as the world's first social media network dedicated to this profession. The company sells tiered Loyal Royal subscriptions (£14.99/month or £99/year), ticketed live events (mixers, private dining, overnight stays, retreats) including the annual Passport to Paradise Awards, and branded merchandise including apparel and an exclusive stationery line with Martha Brook.

Product overview

The PA Way is a multi award-winning global platform for administrative professionals, centered around the AssistantHood social media network accessible via mobile app and web. The platform operates on a tiered membership model (Basic free tier and paid Loyal Royal tiers at £14.99/month or £99/year) providing access to community features, training resources, exclusive partner discounts, and VIP event access. Beyond the core community platform, The PA Way offers a comprehensive event program including mixers, private dining, overnight stays, and the annual Passport to Paradise Awards; an e-commerce store featuring AssistantHood-branded apparel, accessories, and stationery; and educational content through The Next Level newsletter series. The ecosystem serves administrative professionals including Executive Assistants, Personal Assistants, Virtual Assistants, Office Managers, and Chief of Staff worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• AssistantHood: The world's first social media network dedicated to administrative professionals. A global community platform for assistants to chat and connect.
• Loyal Royal
• Passport to Paradise Awards
• The Next Level

Products and services

• AssistantHood App Mobile-first social media network app for administrative professionals, providing global chat rooms, content sharing (photos, stories, articles), and community connection features. Free tier offers limited access; paid Loyal Royal membership unlocks all areas with unlimited chat, uploads, and an ad-free experience.
• Loyal Royal Membership Tiered subscription membership (Monthly £14.99 and Annual £99) that unlocks full access to the AssistantHood community, unlimited chat and uploads, online group calls, training vault with templates and videos, secret perks, partner discounts, and priority access to events.
• Passport to Paradise Awards Annual awards ceremony and gala dinner celebrating administrative professionals globally, featuring multiple award categories and sponsorship opportunities. The 2026 UK ticket is priced at £135 per person and includes entrance, welcome drinks reception, canapés, 3-course meal, wine, awards ceremony, surprise gifts, and after-party access.
• Networking Events and Experiences Programme of in-person events including meet-up mixers (e.g., Hyatt Regency London at £25), private dining experiences (e.g., Power Seat Dinner Birmingham at £35), Hollywood cocktail parties (£59), overnight stays (e.g., LA Overnight at £280), and international retreats, with priority access and discounted pricing for Loyal Royal members.
• Branded Apparel and Accessories Limited-edition branded merchandise including sweatshirts (from £39.99), t-shirts (from £15.50), and tote bags (£10), featuring the AssistantHood brand logo, with personalisation available on select items for £10 extra and worldwide shipping.
• Branded Stationery (Martha Brook Partnership) Exclusive branded notebooks from The PA Way X Martha Brook collection (from £15.95), including the Loyal Royal Notebook, Project and Plans Notebook, and AssistantHood Notebook, with personalisation options and worldwide shipping.

Quantifiable outcome

• Confidence growth reported by members
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• The Wren ProjectminorOthersCharity partner for the 2026 Passport to Paradise Awards. The Wren Project offers free, remote listening support to people living with autoimmune diseases throughout the UK, reducing loneliness and isolation following life-changing diagnoses.
• Martha BrookcoreStrategic or Co-development PartnerExclusive stationery partnership with iconic brand Martha Brook. The PA Way X Martha Brook Collection includes personalized branded notebooks (Loyal Royal Notebook, Project and Plans Notebook, AssistantHood Notebook) with worldwide shipping.
• Molton BrownminorGTM or Marketing PartnerExclusive discounts offered to Loyal Royal members from partner brands including Molton Brown, Virgin, and Townhouse for member perks and benefits.
• Crowne Plaza Stratford Upon AvoncoreStrategic or Co-development PartnerVenue partner for the Passport to Paradise Awards 2026 (Saturday 5th September 2026). The awards ceremony will be held at Crowne Plaza Stratford Upon Avon in the UK.
• High ResminorGTM or Marketing PartnerRaffle passport partner for the 2026 Passport to Paradise Awards, providing prizes and support for the event.
• CP IHG (Crowne Plaza IHG Solihull)minorGTM or Marketing PartnerRaffle passport partner for the 2026 Passport to Paradise Awards, contributing prizes and event support.
• Foxhills Country Club & CJminorGTM or Marketing PartnerRaffle passport partner for the 2026 Passport to Paradise Awards, providing prizes for event raffle.
• Hyatt Regency London BlackfriarscoreStrategic or Co-development PartnerEvent partner for The PA Way meet-up mixer on Thursday 6th August 2026. Venue for property tour, lunch, and networking with AssistantHood community. Located at 19 New Bridge St, London EC4V 6DB.
• Viceroy Santa Monica HotelcoreStrategic or Co-development PartnerEvent partner for LA Overnight Stay (18th-19th September 2026). Venue for cocktail drinks reception on terrace and chef table dinner experience. Partner hotel alongside Hyatt Centric Delfina.
• Hyatt Centric DelfinacoreStrategic or Co-development PartnerEvent partner for LA Overnight Stay (18th-19th September 2026). Venue for group breakfast at Coastal Harvest Kitchen restaurant. Partner hotel alongside Viceroy Santa Monica.
• The Godfrey HollywoodcoreStrategic or Co-development PartnerEvent partner for Hollywood Cocktail Party Los Angeles on Tuesday 22nd September 2026. Venue for networking event including rooftop cocktail reception, hotel tour, and dinner experience. Located at 1400 Cahuenga Blvd, Los Angeles, CA 90028, United States.
• Leonardo Royal Birmingham HotelcoreStrategic or Co-development PartnerEvent partner for Power Seat Dinner Birmingham on Wednesday 11th November 2026. Venue for exclusive private dining experience with welcome bubbles, sit-down dinner, and gift bags. Located at 245 Broad St, Birmingham, B1 2HQ.
• The Kensington HotelcoreStrategic or Co-development PartnerEvent partner for champagne afternoon tea event on Tuesday 1st December 2026. Venue for festive networking experience with The PA Way. Located at 109-113 Queen's Gate, South Kensington, London SW7 5LP. (Event sold out)

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Executive Secretary Magazine: Global magazine, conference, and awards organizer for executive assistants and office professionals. Comparable as a broader, more established incumbent in the same PA media/events/awards space with international reach and a longer track record.
• International Association of Administrative Professionals (IAAP): Long-established global professional association for administrative professionals offering membership, certifications, chapters, and events. Comparable as the largest incumbent membership/community organization in the same professional segment with significantly broader scale and credentialing.

Others

• Eventbrite: Self-service ticketing and event management platform used by event organizers worldwide. Comparable as the standard ticketing infrastructure layer that The PA Way could leverage or that competes with its direct ticket sales through thepaway.co.uk.
• Meetup: Platform for organizing and discovering local community-driven events and groups globally. Comparable as enabling infrastructure for in-person community events, a key component of The PA Way's GTM and event monetization strategy.
• Circle: Community platform provider powering branded membership communities, courses, and discussions for creators and businesses. Comparable as enabling technology infrastructure for the kind of paid membership community that AssistantHood represents.

Direct peers

• Practically Perfect PA: A UK-based training and resource platform for Executive Assistants and Personal Assistants offering courses, resources, and a community. Directly comparable as a UK-focused PA-focused community and education brand targeting the same administrative professional segment.
• PA Life: UK magazine, website, and event organizer dedicated to Personal Assistants and Executive Assistants. Comparable as a UK-rooted PA media/events/community brand competing for the same admin professional audience and event sponsorship dollars.
• Office Dynamics: US-based training, coaching, and community firm for executive assistants and administrative professionals, founded by Joan Burge. Comparable as a long-standing, multi-channel (training, events, content) EA community operating across the same target segment.
• Modern Assistant: Training and community platform for executive and administrative assistants offering courses, certifications, and resources. Comparable as a digitally-delivered, paid community/training business for the same admin professional segment.

Emerging players

• The EA Hub: An emerging community and resource hub for executive assistants offering networking and educational content. Comparable as a community-led, digitally-delivered offering targeting the same admin professional segment, though at an earlier stage of development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepaway
• LinkedInlinkedin.com/company/thepaway
• Instagraminstagram.com/thepawayuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PA Way