Asian American Pacific Islander New Jersey

What Asian American Pacific Islander New Jersey does

AAPI New Jersey is a 501(c)(3) nonprofit organization (legal name AAPI Montclair Inc., EIN 87-3232252) founded in 2021 in Montclair, New Jersey, and renamed from AAPI Montclair to AAPI New Jersey in October 2023 to reflect its statewide scope. The organization activates New Jersey's 1.1 million Asian Americans and Pacific Islanders (approximately 11% of the state population) across six program pillars: Education, Policy and Advocacy, Civic Engagement, Community Building and Cultural Awareness, Asian American Coalition of New Jersey, and Health and Wellness. Core programs include Teach Asian American Stories (TAAS) for K-12 educator support and curriculum implementation, Love Your Lunch for early childhood cultural education, a Youth Leadership Program, the Community Safety Lab for bystander intervention and rights training, and a Subgrants program administered through the Asian American Coalition of New Jersey (50+ member organizations). The organization is funded by a mix of individual donations, corporate sponsorships, foundation grants, and state agency funding, with major supporters including the Robert Wood Johnson Foundation, Geraldine R. Dodge Foundation, The Fund for New Jersey, The Asian American Foundation, EQUIP NJ, Johnson & Johnson, Atlantic Health System, New York Life Foundation, and the NJ Department of Community Affairs. It operates with 20+ staff, a 13-member Board of Directors, an 11-member Advisory Council, and reaches 10,000+ attendees annually through 80+ community events including the Luminary Gala, Asian American Leadership Summit at Princeton University, and Asian American Advocacy Days at the State House.

Name

Asian American Pacific Islander New Jersey

Legal name

AAPI Montclair Inc.

Website

https://aapinewjersey.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AAPI New Jersey is a 501(c)(3) nonprofit that organizes New Jersey's 1.1 million Asian Americans and Pacific Islanders through education, policy advocacy, civic engagement, cultural events, and a 50+ member coalition, serving AAPI communities, K-12 schools, and state government partners statewide.

Ownership category

akta.pro rank

Product category

Community Advocacy and Social Justice Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

akta.pro secondary industries

Civic Literacy (Voting, Rights, Community Participation) (EDAAAAAH), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH), Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Community advocacy services
• Nonprofit coalition organizing
• Cultural awareness programs
• Civic engagement initiatives
• Education equity training

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Individual Contributions: AAPI New Jersey operates as a 501(c)(3) nonprofit organization (EIN: 87-3232252) that raises funds from individual donors. The organization runs a donation portal on its website and promotes 'Donate' calls-to-action across its pages.
2. Sponsorships: Corporate, foundation, and nonprofit sponsors support the organization's programs. Sponsorship opportunities exist for cultural events, the Luminary Gala, the Asian American Leadership Summit, and ongoing programming. Major supporters listed include Asian Americans Advancing Justice | AAJC, Geraldine R. Dodge Foundation, Robert Wood Johnson Foundation, The Fund for New Jersey, State of New Jersey Department of Community Affairs, The Asian American Foundation, EQUIP NJ, Johnson & Johnson, Atlantic Health System, New York Life Foundation, and many more.
3. Event Ticket Sales: The Asian American Leadership Summit sells tickets at tiered pricing: $95 for adults, $25 for college youth, free for high school youth (14+). Financial aid is available. The Luminary Gala and other events generate revenue through ticket sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AAPI New Jersey is a 501(c)(3) nonprofit organization that delivers community advocacy, education, civic engagement, and cultural awareness programs for New Jersey's 1.1 million Asian American and Pacific Islander residents. Its core offerings include Teach Asian American Stories (TAAS) for K-12 educators, the Love Your Lunch cultural education campaign, a Youth Leadership Program, health and wellness services with mental health referrals, civic engagement and voter outreach, policy advocacy, and the Asian American Coalition of New Jersey, a statewide coalition of 50+ AAPI-serving member organizations receiving subgrants, microgrants, and capacity-building support.

Product overview

AAPI New Jersey operates as a nonprofit coalition offering a portfolio of interconnected community programs rather than a unified commercial product. Core offerings include Teach Asian American Stories (TAAS) for educator support in implementing AAPI curriculum mandates, Love Your Lunch for cultural food education, and a Youth Leadership Program for developing future AAPI leaders. The organization provides Health and Wellness Services including mental health referrals, a Community Safety Lab offering bias intervention and rights trainings, and the Asian American Coalition of New Jersey (AACNJ) which serves as a convening and subgrant vehicle for the broader AAPI organizational ecosystem. Additional resources include Know Your Rights programming, civic engagement initiatives, and cultural celebration events.

Differentiator

Problem solved

Functional benefit

Products and services

• Teach Asian American Stories (TAAS) An education initiative dedicated to ensuring K-12 educators have the resources, professional development, classroom maps, and training they need to bring AAPI histories to classrooms across New Jersey, supporting implementation of the state's curriculum mandate. The program includes the TAAS Fellowship to develop a pipeline of professional development providers.
• Love Your Lunch A program aimed at nurturing curiosity about culturally diverse foods and encouraging children to take pride in their families' food traditions, with free resources for parents and educators including the Love Your Lunch Educator Gift Box for K-2 educators.
• Youth Leadership Program A program supporting future generations of AAPI leaders by strengthening identity, building advocacy and leadership skills, and providing opportunities to champion causes impacting their communities. First cohort of high school students received $250 stipends upon completion.
• Asian American Coalition of New Jersey (AACNJ) A statewide coalition weaving together 50+ AAPI-serving organizations across New Jersey committed to advancing multiracial equity, health, and justice through organizing, advocacy, education, and representation. Members receive subgrants, microgrants, convening access, capacity-building support, and civic engagement resources.
• Subgrants Program Provides subgrants up to $5,000 to AAPI-serving organizations for civic engagement and advocacy programs, and microgrants up to $500 for grassroots organizations. Past subgrantees include APIDA Alliance, AAPI Livingston, MinKwon Center, VietLead, SAIVA, CAIR-NJ, and 15+ others.
• Community Safety Lab Offers in-person and virtual trainings on responding to anti-Asian harassment, bystander intervention, immigration enforcement encounters, protest safety, and youth empowerment.
• Health and Wellness Services Free mental and behavioral health consultation services, social-emotional learning workshops for youth, mental health provider referrals, and advocacy for culturally responsive healthcare access. Services include bias incident case management support.
• Know Your Rights Resources Resources and trainings covering bias incident reporting, immigrants' rights, workers' rights, and voting rights, including multilingual pocket cards and legal assistance referrals.

Quantifiable outcome

• 1,000+ NJ school districts and educators reached through TAAS programming and AAPI history classroom maps
• +3 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Asian Americans Advancing Justice | AAJCcoreStrategic or Co-development PartnerA major programmatic supporter providing resources for upstander intervention trainings, hate crime advocacy, and civil rights work. Advancing Justice is cited as a co-signatory on the amicus brief filed in defense of fair ballots for NJ's Asian American community.
• EQUIP NJmajorStrategic or Co-development PartnerA major program funder supporting AAPI New Jersey's statewide community organizing and advocacy work.
• State of New Jersey Department of LabormajorStrategic or Co-development PartnerAAPI New Jersey partners with the NJ Department of Labor & Workforce Development to educate and empower workers about their rights and benefits including paid family leave, earned sick leave, unemployment insurance, and domestic workers' rights.
• Stop AAPI HatecoreStrategic or Co-development PartnerNational coalition partner on anti-hate reporting, advocacy, and policy work. AAPI New Jersey participates in the Justice for Victoria Lee coalition with Stop AAPI Hate, which co-authored demand letters for police accountability and mental health investment.
• Asian American Legal Defense and Education Fund (AALDEF)coreStrategic or Co-development PartnerPartnered with AAPI New Jersey on coalition convenings and policy advocacy. AALDEF is a co-filer of the amicus brief on fair ballots for NJ's Asian American community.
• Princeton UniversitymajorStrategic or Co-development PartnerHost venue for the Asian American Leadership Summit 2026 at Princeton University's Friend Center. Provides campus facilities, parking, and shuttle services for the two-day summit.
• Asian American Coalition of New Jersey (AACNJ) Member OrganizationscoreChannel Partner/ Reseller/ DistributorOver 50 AAPI-serving organizations statewide participate in the AACNJ, receiving subgrants, microgrants, convening access, capacity-building support, and civic engagement resources to distribute in their communities. Past subgrantees include APIDA Alliance, AAPI Livingston, MinKwon Center, VietLead, SAIVA, CAIR-NJ, and 15+ others.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stop AAPI Hate: National coalition tracking and reporting anti-Asian hate incidents and advocating for policy responses. AAPI NJ co-leads the Justice for Victoria Lee coalition with Stop AAPI Hate, and both organizations operate overlapping missions around hate-incident reporting, advocacy, and community safety—all highly comparable.
• Asian American Legal Defense and Education Fund (AALDEF): National AAPI legal advocacy organization focused on voting rights, immigrant rights, and anti-discrimination litigation. AALDEF co-filed an amicus brief with AAPI NJ on fair ballots, and both organizations operate at the intersection of legal advocacy and AAPI civic engagement.
• VietLead: NJ-based AAPI grassroots organization and AACNJ member/past subgrantee. Focuses on community organizing, social services, and policy advocacy for Vietnamese and other AAPI communities in NJ—directly comparable as a peer New Jersey AAPI community organization.
• MinKwon Center for Community Action: NJ-based AAPI-serving community organization that is a member of the Asian American Coalition of New Jersey and a past subgrantee. Operates grassroots organizing, civic engagement, and immigrant rights programs in NJ—an immediate comparable at the community-level service provider tier.
• CAIR-New Jersey: NJ chapter of the Council on American-Islamic Relations focused on civil rights advocacy, civic engagement, and combating discrimination. AAPI NJ is a co-filer on amicus briefs and multiracial coalition work with CAIR-NJ, and both operate as civil rights advocacy organizations serving minority communities in New Jersey.

Broad incumbents

• Japanese American Citizens League (JACL): National AAPI civil rights organization with local chapters focused on education, advocacy, and community building. Shares AAPI NJ's model of education programming, civil rights advocacy, and community engagement across diverse AAPI communities.
• Asian Americans Advancing Justice | AAJC: National AAPI civil rights organization with policy advocacy, hate-incident response, and voter engagement programs. AAPI NJ is explicitly a partner on amicus briefs and resource sharing, and Advancing Justice operates as a comparable institutional advocacy voice—just at national scale rather than statewide.
• National Council of Asian Pacific Americans (NCAPA): National coalition of AAPI-serving organizations. Mirrors AAPI NJ's Asian American Coalition of New Jersey in structure (coalition of AAPI orgs), though at the national level. Provides a parallel for how AAPI NJ's coalition model is structured across geographic scales.
• Asian American Federation: Federation of AAPI-serving nonprofits in the Northeast (particularly New York City) that convenes member organizations, conducts research, and advocates on policy. Direct parallel to AAPI NJ's Asian American Coalition of New Jersey in structure and mission, just operating in a different geography.
• OCA (Asian Pacific American Advocates): National AAPI advocacy organization with chapters across multiple states and a focus on civic engagement, education, and leadership development. Operates comparably to AAPI NJ's civic engagement, youth leadership, and policy advocacy programs, just at national scale with multiple chapters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aapinewjersey
• Facebookfacebook.com/aapinj
• LinkedInlinkedin.com/company/aapinewjersey
• Instagraminstagram.com/aapinewjersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asian American Pacific Islander New Jersey