Wohnreich Immobilienverwertungs

What Wohnreich Immobilienverwertungs does

Wohnreich Immobilienverwertungs GmbH is a privately held real estate brokerage founded in 2016 in Graz, Austria, operating as the dedicated sales and rental arm of the Hohenberg-Gruppe. The firm brokers, sells, and rents residential and commercial properties — apartments, houses, villas, offices, and retail/industrial space — and supports property investors with advisory services across Graz and Styria, with additional project mandates in Vienna, Carinthia (Wörthersee), and Altaussee. Its service mix spans Immobilienverkauf (sales brokerage), Vermietung (rental placement), Immobilienbewertung und Marktanalyse (valuation and market analysis), Projektvermarktung (developer project marketing), Anlegerwohnung-Beratung (investment advisory covering direct investor apartments vs. tax-optimized Bauherrenmodelle), and Gewerbeimmobilien-Vermittlung (commercial brokerage).

The business runs on a personal-consultation, relationship-led model powered by the Justimmo Maklersoftware platform for property listings, portal syndication, and website integration. Pricing is transaction-based: a 3% Maklerprovision on the purchase price plus 20% VAT for sales, with separate fees for rental placement. Revenue is not publicly disclosed; the firm operates with a small team of six (two managing directors — Andreas F. Brandstätter and Mag. Nadja Muhri — plus four transaction-producing staff).

Wohnreich serves private buyers and sellers (Privatkunden), property investors (Investoren) including those pursuing Anlegerwohnungen and Bauherrenmodelle, developers (Bauträger) across Graz and Austria, landlords (Vermieter), and commercial clients (Gewerbe). Its customer base historically centered on the Hohenberg-Gruppe's own developments — particularly WEGRAZ Gesellschaft für Stadterneuerung und Assanierung — and has since diversified to independent third-party developers and private customers. The company also maintains off-market sales capabilities for exclusive and luxury properties and a download-service portal for broker contracts and client documentation. No funding rounds, M&A, or external capital events are disclosed.

Name

Wohnreich Immobilienverwertungs

Legal name

Wohnreich Immobilienverwertungs GmbH

Website

https://wohnreich.at

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wohnreich Immobilienverwertungs GmbH is a Graz, Austria-based real estate brokerage founded in 2016 that sells, rents, and values residential and commercial properties for private customers, investors, developers, and the Hohenberg-Gruppe.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYFSAEAJAJ

Real Estate Transaction Advisory & Due Diligence

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate brokerage
• Property sales
• Rental management
• Property valuation
• Project marketing

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Immobilienverkauf (Real Estate Sales): Commission-based real estate sales brokerage. The company charges 3% of the purchase price plus 20% VAT as Maklerprovision (brokerage commission) for property sales.
2. Immobilienvermietung (Real Estate Rental Mediation): Rental property mediation services for landlords seeking tenants for apartments, houses, and commercial properties in Graz and Styria.
3. Projektvermarktung (Developer Project Marketing): Marketing and sales services for new construction projects, including project marketing for Bauträger (developers) and investor properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wohnreich Immobilienverwertungs GmbH is a Graz-based real estate brokerage that mediates the purchase, sale, rental and valuation of residential and commercial properties in Styria and across Austria. The firm provides end-to-end service from market analysis and property valuation through professional marketing, viewing organization, interested party management, contract preparation and key handover, and additionally markets new-build projects for developers (Bauträger) and advises investors on Anlegerwohnungen and Bauherrenmodelle.

Product overview

Wohnreich Immobilienverwertungs GmbH is a real estate brokerage company based in Graz, Austria, founded in 2016 as part of the Hohenberg Group. The company operates as a single-service brokerage offering residential and commercial property sales, rental management, property valuation, and investment advisory services. The portfolio includes multiple residential development projects across Graz, Styria, Vienna, and Carinthia. Key product lines include: Immobilienverkauf (property sales), Vermietung (rental management), Immobilienbewertung (valuation), Projektvermarktung (developer project marketing), Anlegerwohnung-Beratung (investment consulting), and Gewerbeimmobilien-Vermittlung (commercial brokerage). The company also maintains a Download-Service for contract forms and informational materials. The offering is structured as a unified brokerage service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Real Estate Sales Brokerage) Full-service real estate sales brokerage in Graz and Styria covering residential properties, single-family homes and developer projects from initial property valuation through professional marketing, viewing organisation, contract preparation and key handover. Targets private sellers and developer clients.
• Vermietung (Rental Mediation) Rental mediation service for apartments, houses and commercial properties, including tenant placement, viewings, credit checks and lease preparation. Targeted at landlords and property owners in Graz and Styria.
• Immobilienbewertung & Marktanalyse (Property Valuation & Market Analysis) Property valuation service analysing market conditions, location factors, amenities and property-specific characteristics to determine realistic market value. Targeted at owners and developers preparing a sale or investment decision.
• Projektvermarktung (Developer Project Marketing) Project marketing service for developers and investors handling complete promotional campaigns for new residential (and selected commercial) developments, including portal listings, exposés, and buyer/investor acquisition. Targeted at Graz-based developers and Hohenberg-Gruppe affiliates.
• Anlegerwohnung-Beratung (Investment Advisory) Investment advisory service comparing direct ownership of Anlegerwohnungen (often BTVG-based) against participation in Bauherrenmodelle (tax-optimised joint renovation projects), supporting Austrian property investment. Targeted at private and small institutional investors.
• Bauträgerprojekt-Begleitung (Developer Project Support) Full-service support for developer projects, from marketing strategy through sales execution, targeting private customers, investors and developers in Graz and Austria.
• Gewerbeimmobilien-Vermittlung (Commercial Real Estate Brokerage) Commercial real estate brokerage covering office spaces, industrial properties and retail locations in Graz for businesses and investors. Targeted at commercial clients seeking to buy or lease commercial property.
• Villen & Einfamilienhäuser (Villas & Single-Family Homes) Sales and rental listings service for exclusive villas and single-family homes in Styria, including heritage-protected properties and luxury estates, with off-market handling for higher-value opportunities.

Quantifiable outcome

• Vermietungsprozess (rental process) covers 8 steps from initial consultation to handover with ongoing communication
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hohenberg-GruppecoreStrategic or Co-development Partner · 1 January 2016Parent corporate group that originally established Wohnreich Immobilien to market properties of the Hohenberg-Gruppe. The group includes multiple real estate companies covering the full value chain from development to management.
• WEGRAZ Gesellschaft für Stadterneuerung und Assanierung m.b.H.coreStrategic or Co-development PartnerRenowned real estate company within the Hohenberg-Gruppe focused on urban renewal and renovation projects. Wohnreich was originally established to professionally sell and rent WEGRAZ properties.
• GSL Gemeinnützige BauvereinigungminorStrategic or Co-development PartnerNon-profit housing association within the Hohenberg-Gruppe providing social housing services.
• SERIA ImmobilienverwaltungminorStrategic or Co-development PartnerReal estate management company within the Hohenberg-Gruppe handling property administration.
• Austria Handel & Treuhand GesellschaftminorStrategic or Co-development PartnerTrading and trust company within the Hohenberg-Gruppe.
• JustimmocoreTechnology or IntegrationTechnology provider for broker software platform. Wohnreich uses Justimmo Maklersoftware for property listings, management, and website integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otto Immobilien GmbH: Austrian brokerage specializing in premium and luxury residential as well as commercial properties, with strong presence in Graz and Vienna. Closely comparable service mix (sales, rental, valuation, project marketing for premium properties) overlapping with Wohnreich's Villen / Häuser and Gewerbeimmobilien offerings.
• RE/MAX Austria: Largest global franchise network operating in Austria with residential and commercial brokerage across all major cities including Graz. Directly competes with Wohnreich for seller mandates, buyer representation, and developer project marketing in the same geographic markets.
• Raiffeisen Immobilien Österreich: Banking-affiliated brokerage with nationwide coverage in Austria including strong Styrian footprint. Direct competitor for Wohnreich's primary services (sales, rental, project marketing, valuation) with similar relationship-driven model.
• EHL Immobilien GmbH: One of Austria's leading real estate service firms, headquartered in Vienna, covering brokerage, valuation, investment advisory, and property management. Direct competitor for Wohnreich's project marketing, valuation, and investor advisory services, particularly in the Vienna expansion area.
• s REAL Immobilienberatung: Austrian real estate broker and subsidiary of Erste Group Bank, providing brokerage, valuation, and project marketing services. Competes directly with Wohnreich in residential sales, rental mediation, and developer marketing across Austria.
• Immo-Company Haas & Urban Immobilien GmbH: Austrian brokerage focused on project marketing for developers plus investment properties, with offices in Graz and Vienna. Comparable to Wohnreich in core service mix (developer marketing, Anlegerwohnungen, residential sales).

Regional players

• Landesimmobilien-Gesellschaft Steiermark (LIG): Styria-focused real estate company with a similar geographic core to Wohnreich, active in residential development and rental. Comparable regional focus though larger and longer-established.

Broad incumbents

• Immobilienscout24 Österreich: Largest Austria-focused real estate listing portal used by brokers and consumers. Not a direct broker but a key distribution and discovery channel for Wohnreich's listings; competes for consumer mindshare and threatens broker intermediation.
• Engel & Völkers Austria: Global premium/luxury real estate franchise with Austrian operations including Graz. Overlaps with Wohnreich's higher-end Villen, luxury, and Anlegerwohnung segments, though broader portfolio spans many markets and price tiers.

Others

• Willhaben Immobilien: Austria's leading classifieds platform with a large real estate vertical. Functions as a distribution channel and indirect competitor for property listings and lead generation in the Austrian market Wohnreich serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wohnreichimmo
• LinkedInlinkedin.com/company/wohnreich-immobilien-at

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnreich Immobilienverwertungs