Borgmann Automobilhändler Gmbh

What Borgmann Automobilhändler Gmbh does

Borgmann Automobilhändler GmbH is a family-owned multi-brand automotive dealership founded in 1936 and headquartered in Krefeld, Germany. The company operates as an authorized contract and service partner for seven vehicle brands — Volkswagen, VW Nutzfahrzeuge (commercial vehicles), Audi, Skoda, Cupra, Seat, and GWM (Great Wall Motors) — across three physical locations in Krefeld: Blumentalstraße (VW/Skoda/Rent-A-Car), Nassauerring (Audi/Cupra/Seat/GWM), and Dahlerdyk (VW Nutzfahrzeuge/motorhome workshop). The company serves private individuals, business and fleet customers, and independent workshops, with stated reach across the broader Lower Rhine region including Düsseldorf, Moers, Duisburg, Kempen, and Meerbusch.

The business operates an integrated automotive retail platform spanning new and used vehicle sales (576 vehicles listed online at the time of data capture, with 400+ in stock), full workshop services (inspection, maintenance, bodywork, paint, accident repair, smart repair, climate service, chassis alignment, LED retrofits, tire services), and authorized specialty capabilities including HVE high-voltage EV repair and Aviloo-certified battery health testing. The technology base consists of conventional dealer systems — partslink24 for parts ordering, online configurators and search portals, DEKRA inspection workflows, and a 24/7 emergency roadside app — with no proprietary AI or ML components. Borgmann also holds the official VW California Profi Partner designation, operating a dedicated motorhome workshop and the Friedas Camper rental sub-brand for VW California vehicles.

Revenue is generated across eight streams: new vehicle sales, used vehicle sales, leasing and financing (through Volkswagen Leasing GmbH), workshop services, parts and accessories (including NORA wholesale to independent workshops), short-term and long-term rentals plus Auto Abo subscription, motorhome rental under Friedas Camper, and specialty accessory rental/sales (VICKYWOOD rooftop tents, Kleinmetall dog transport boxes). Distribution is hybrid: three owned physical showrooms in Krefeld serve as the primary sales and service interface, complemented by a website vehicle search and configurator portal, manufacturer-bank financing intermediation, field-service pickup/delivery for workshop customers, and NORA wholesale distribution to independent workshops. Pricing is largely transaction-based with model-specific monthly leasing rates (e.g., VW Tiguan R-Line from €239/month), special programs for disabled customers (15% discount), young drivers (€1,000 bonus), and trade-in bonuses up to €500. No pricing tiers, public revenue figures, or investor disclosures are available.

Name

Borgmann Automobilhändler Gmbh

Legal name

Borgmann Automobilhändler GmbH

Website

https://borgmann-krefeld.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Borgmann Automobilhändler GmbH is a family-owned multi-brand automotive dealership founded in 1936 in Krefeld, Germany, operating three showroom/service locations as an authorized dealer for Volkswagen, Audi, Skoda, Cupra, Seat, GWM, and VW Nutzfahrzeuge, serving private consumers, business fleets, and independent workshops.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Service

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive dealership services
• Vehicle sales servicing
• Car rental services
• Motorhome sales rental
• Auto parts distribution

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from authorized brands: Volkswagen, Audi, VW Nutzfahrzeuge, Skoda, Seat, Cupra, and GWM. Sales conducted through showroom visits, online configurators, and leasing via manufacturer banks.
2. Used Vehicle Sales: Sale of certified and inspected used vehicles. The company maintains an inventory of over 400 vehicles and offers vehicle trade-in with DEKRA assessment.
3. Vehicle Leasing and Financing: Vehicle leasing and financing arrangements through Volkswagen Leasing GmbH and other manufacturer banks, offered to both private and business customers. Monthly leasing rates are advertised for various models.
4. Workshop and Maintenance Services: Inspection, maintenance, repair, smart repair, climate service, chassis alignment, LED retrofit, wheel/tire services, body work, paint, auto glass, accident repair, and specialized services including UVV inspections, Aviloo battery testing, and HVE high-voltage repairs.
5. Parts and Accessories Sales: Sale of original replacement parts and accessories for all represented brands. Also serves independent workshops via the NORA program.
6. Vehicle Rental (Rent-A-Car): Short-term, long-term, and subscription vehicle rental under the Rent-A-Car brand. Also offers vehicle subscription (Auto Abo).
7. Motorhome Rental (Friedas Camper): Rental of VW California motorhomes and related camping vehicles through the Friedas Camper brand.
8. Specialty Accessory Rental and Sales: Rental and sale of rooftop tents (VICKYWOOD brand), dog transport boxes (Kleinmetall), camping furniture, and other vehicle accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Borgmann Automobilhändler GmbH is an authorized multi-brand automotive dealership operating three showroom/service locations in Krefeld, Germany, selling new and used vehicles from Volkswagen, Audi, VW Nutzfahrzeuge, Skoda, Seat, Cupra, and GWM. The company provides full-service workshop operations (maintenance, repair, bodywork, paint, high-voltage EV repairs, DEKRA inspections), Rent-A-Car vehicle rentals, VW California motorhome sales and rental under the Friedas Camper sub-brand, vehicle subscription (Auto Abo), and supplies original parts to independent workshops through the NORA program.

Product overview

Borgmann Automobilhändler Gmbh is a traditional multi-brand automobile dealership operating since 1936 in Krefeld, Germany. The company operates as an authorized dealer for Volkswagen, Audi, VW Nutzfahrzeuge, Skoda, Cupra, Seat, and GWM, offering new and used vehicle sales, comprehensive workshop services, and vehicle rental. The portfolio consists of three integrated core offerings: (1) Vehicle sales spanning multiple brands covering passenger cars, commercial vehicles, and motorhomes; (2) A full-service workshop providing maintenance, repairs, inspections, and specialized services like LED retrofits and battery testing; and (3) Vehicle rental through Rent-A-Car and its Friedas Camper sub-brand, including motorhome sales and rental. Additional services include the NORA parts supply program for independent workshops, DEKRA vehicle inspections, roof tent rentals (VICKYWOOD), and accessory sales such as Kleinmetall dog boxes. The company also operates a dedicated motorhome workshop and offers an auto subscription product.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Volkswagen, Audi, Skoda, VW Nutzfahrzeuge, GWM, SEAT, CUPRA)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Volkswagen AG (Volkswagen, VW Nutzfahrzeuge)coreChannel Partner/ Reseller/ DistributorOfficial Volkswagen contract partner and VW Nutzfahrzeuge contract partner. Authorized to sell new Volkswagen and VW Nutzfahrzeuge vehicles, provide official workshop services, and access manufacturer marketing and leasing programs.
• Audi AG (Audi)coreChannel Partner/ Reseller/ DistributorOfficial Audi Service Partner providing Audi sales and authorized workshop services. Borgmann operates the Audi location in the Schirrhof at Nassauerring 45.
• Skoda Auto (Skoda Service)coreChannel Partner/ Reseller/ DistributorOfficial Skoda Service Partner providing authorized Skoda workshop services. Located at the Blumentalstraße headquarters.
• Cupra / Seat (Cupra Service, SEAT Service)coreChannel Partner/ Reseller/ DistributorOfficial Cupra Service Partner and SEAT Service Partner at the Nassauerring 45 location. Provides authorized workshop services for both brands.
• GWM (Great Wall Motors)coreChannel Partner/ Reseller/ DistributorOfficial GWM (Great Wall Motors) contract dealer for the Ora, Wey, and Haval sub-brands, at the Nassauerring 45 location. Offers new GWM vehicles including the Haval H6 and Ora models.
• DEKRAcoreStrategic or Co-development PartnerDEKRA operates an inspection station (Stützpunkt) within Borgmann's facility at Blumentalstraße 151. Provides daily HU/AU vehicle inspections and independent vehicle assessments for trade-ins and insurance claims.
• VICKYWOODminorChannel Partner/ Reseller/ DistributorVICKYWOOD is the brand of rooftop tents (Little Bamboo, Big Willow, Mighty Oak) that Borgmann rents out to customers as an accessory to vehicle sales. Borgmann also offers installation services.
• KleinmetallminorChannel Partner/ Reseller/ DistributorKleinmetall is the manufacturer of crash-tested metal dog transport boxes. Borgmann is an official dog box depot with a large exhibition, serving customers from Krefeld and surrounding areas including Düsseldorf, Moers, Duisburg, Kempen, and Meerbusch.
• Volkswagen Financial Services (Rent-A-Car)minorChannel Partner/ Reseller/ DistributorBorgmann operates an official Rent-A-Car station (Volkswagen Financial Services brand) offering short-term, long-term, and subscription vehicle rentals, as well as the Friedas Camper motorhome rental brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senger Gruppe: German automotive retail group operating authorized dealerships for VW Group brands plus other marques across multiple sites; directly comparable as a multi-location authorized dealer with full sales-service-rental offerings.
• Michael Glinicke Automobile: German family-run automotive dealer group representing multiple VW Group brands with sales, service and parts operations across several locations; comparable as a regional multi-brand authorized dealer.
• Hahn Gruppe: Family-owned German automotive retail group representing multiple brands including VW Group marques with full sales, service and workshop operations; comparable in structure to Borgmann as a long-established multi-brand authorized dealer.
• Gottfried Schultz Gruppe: Major German automotive retail group operating authorized dealerships for VW Group and other premium brands; directly comparable as a long-established multi-brand dealer with full workshop capabilities.
• Dello / Dürkop Gruppe: German automotive dealer group operating VW Group authorized dealerships with sales, workshop and fleet services; directly comparable as a long-established multi-brand dealer.
• Tölke + Fischer Autohaus GmbH & Co. KG: VW Group multi-brand authorized dealer located in Meerbusch/Krefeld area; directly comparable as a neighbouring authorized VW/Audi/Skoda dealer with workshop services in the same Lower Rhine market.
• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups operating authorized sales and service for VW Group brands plus other marques; directly comparable as a regional multi-brand authorized dealer with workshop and parts operations.
• Beresa GmbH & Co. KG: VW Group authorized dealer with multiple locations in North Rhine-Westphalia offering sales, service and fleet solutions; comparable as a regional authorized dealer operating in overlapping geography.

Emerging players

• Auto1 Group SE: Pan-European online used-car platform and dealer network; comparable as an emerging player reshaping used-vehicle wholesale and retail distribution that increasingly competes for the same dealer-margins Borgmann earns.

Broad incumbents

• Volkswagen AG: Parent manufacturer whose brands Borgmann is authorized to sell and service; relevant as the dominant incumbent in the same value chain that controls franchise terms and product allocation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/audiborgmann

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borgmann Automobilhändler Gmbh