ARTrageous!

What ARTrageous! does

ARTrageous! is a privately held live entertainment company that produces and tours an immersive theatrical show fusing live painting, music, and dance into a single stage performance. Founded in 1985 and headquartered in Tijeras, New Mexico, the company operates with a lean team of 1-10 employees and monetizes the show primarily through direct-to-consumer ticket sales via its website and phone line, supplemented by venue and promoter partnerships globally. The show has built brand equity through high-profile collaborations and appearances — including Harrison Ford, NBA All-Stars, Blue Man Group, the Oscar's After Party, and a public endorsement from Sir Richard Branson — and is positioned in marketing as a family-friendly alternative to Cirque du Soleil and Blue Man Group.

The business model is a one-time ticket license per show, with pricing varying by venue and seat location; no subscriptions, recurring contracts, or digital product extensions are disclosed. Go-to-market is event-driven: tour dates are surfaced through artrageousshow.com, promoted via organic social (Instagram, Facebook, YouTube, Vimeo, TikTok), an email newsletter, and earned media on major US networks (CNBC, NBC, ABC, CBS, Fox). A nonprofit sub-brand, ArtrageousArtReach, extends the company into arts education and community outreach. There is no disclosed revenue, no funding rounds, no parent company, no M&A activity, and no patents or proprietary technology assets beyond the show format itself, which constitutes the company's primary intangible asset and the basis of its competitive differentiation.

Name

ARTrageous!

Legal name

ARTRAGEOUS SHOW

Website

https://artrageousexperience.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

ARTrageous! is a privately held touring live entertainment company, founded in 1985, that produces immersive theatrical shows combining music, dance, and live painting, selling tickets directly and through venue partnerships to family audiences and corporate clients globally.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live entertainment shows
• Interactive performance art
• Touring theatrical productions
• Family entertainment events
• Live event productions

Headquarters

HQ city

Tijeras

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Live Performance Tickets: The company generates revenue through ticket sales for live touring performances. Audiences purchase tickets to attend the theatrical show featuring music, dance, and live painting fusion performances at various venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ARTrageous! produces and tours a single theatrical live show that fuses music, dance, and live painting performed simultaneously on stage into an immersive, audience-interactive experience. Tickets to attend these touring performances are sold directly to the public through the company's website and phone line, with shows booked at venues and events globally via promoter partnerships.

Product overview

Artrageous! is a single unified live entertainment product — a theatrical performance art show that fuses music, dance, and live painting into a singular immersive experience. The core offering is the live show itself, with tour tickets sold as the primary access mechanism. An associated nonprofit, ArtrageousArtReach, extends the brand into community outreach. The portfolio consists of three named offerings: the Artrageous! Live Show (main product), Tour Tickets (access layer), and ArtrageousArtReach (nonprofit sub-brand).

Differentiator

Problem solved

Functional benefit

Products and services

• Artrageous! Live Show A touring theatrical live performance art show that combines music, dance, and live painting performed simultaneously into a single immersive entertainment experience. Performed for general audiences, families, and corporate/private event clients at venues worldwide.
• Tour Tickets Ticketed access to live Artrageous! performances at touring venues worldwide, purchased directly through the company's website tour dates page or by phone (800-700-3898).

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Sir Richard BransonflagshipGTM or Marketing PartnerSir Richard Branson provided a public endorsement of the show, stating 'We've had Bono, we've had Mariah, we've had everyone here, but I've never seen anything like this! World-Class Entertainment!' This high-profile endorsement serves as a major marketing credibility asset.
• Blue Man GroupcoreStrategic or Co-development PartnerARTrageous has collaborated with Blue Man Group and is often compared to their innovative entertainment approach. The collaboration positions ARTrageous in the same innovative entertainment tier.
• Cirque du SoleilcoreStrategic or Co-development PartnerARTrageous is marketed as a family-friendly alternative to Cirque du Soleil, positioning the show in the premium immersive entertainment category alongside Cirque du Soleil.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Recycled Percussion: Touring interactive percussion performance group that combines music, physicality, and audience participation. Closely mirrors ARTrageous in scale, format, and family-friendly interactive entertainment positioning.
• Blue Man Group: Multi-disciplinary live theatrical show combining music, visual art, and audience interaction. ARTrageous explicitly compares its format to Blue Man Group and reports prior collaborations, making it the closest direct peer in concept and execution.
• Stomp: Long-running interactive percussion show that fuses music, physicality, and audience engagement in a touring format. Highly comparable to ARTrageous in operating model, family-friendly positioning, and audience-interactive theatrical concept.
• Fuerza Bruta: Immersive, multi-sensory theatrical experience combining movement, music, and visual spectacle. Shares the high-energy, audience-engaged theatrical format that ARTrageous pursues at a touring scale.
• The Illusionists: Touring variety show featuring multiple specialty acts in a unified theatrical production. Comparable in being a touring, multi-discipline live show targeting broad/family audiences seeking premium live entertainment.
• Slava's Snowshow: Long-running touring variety/clown theatrical show featuring visual spectacle and audience interaction. Comparable in being a touring, family-friendly, multi-discipline variety performance that has sustained decades of international touring.
• Momix: Touring dance-theater company that fuses movement, visual art, and theatrical performance. Comparable in the multi-disciplinary live performance concept and the touring-to-mid-size-venues model.
• Pilobolus: Touring dance company known for visually inventive, theatrical shadow and movement performances. Similar in blending visual art and movement on stage, and in touring internationally to arts venues and festivals.

Broad incumbents

• Cirque du Soleil: Global leader in immersive live entertainment with multiple touring and resident productions. ARTrageous positions itself as a family-friendly alternative to Cirque du Soleil, occupying the same premium category but at a much smaller scale.
• Spiegelworld: Producer of multiple immersive, adult-themed theatrical experiences in resident and touring formats. Operates in the same premium immersive live entertainment category but at significantly larger scale and with more diversified productions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Artrageous
• Facebookfacebook.com/artrageousshow
• Instagraminstagram.com/artrageousshow
• TikToktiktok.com/@artrageous.show
• LinkedInlinkedin.com/company/artrageousshow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTrageous!