We, The People Abhiyan

Name

We, The People Abhiyan

Legal name

We, The People Abhiyan

Website

https://wethepeopleabhiyan.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic Education and Active Citizenship Training

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Civic, Citizenship & Community Engagement Education (EDAAAEAI)

Keywords

• Civic education
• Constitutional literacy
• Capacity building
• Active citizenship training
• Community advocacy

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Institutional Donors: Funding from institutional donors including foundations, corporations, and development organizations. The organization discloses all institutional funding sources in annual reports for transparency.
2. Individual Donors: Direct donations from individuals. The organization runs fundraising campaigns (e.g., Empower 1000 Champions campaign targeting INR 18 Lakhs). All donations are tax-exempted under Section 80G of the Income Tax Act, India.
3. Program Fees: Fees charged for customized capacity-building programmes delivered to partner organizations based on their specific needs and context.
4. In-Kind Donations: Significant in-kind contributions from supporters that supplement financial resources for program delivery.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

We, The People Abhiyan is a non-profit charitable trust that delivers active citizenship education and constitutional literacy training through in-person programs (Constitution for Citizen Action, Citizen Adda), outreach workshops (Citizen Cafés), pan-India awareness campaigns (Har Dil Mein Samvidhan), and a sustained-learning platform (जन Collective), supplemented by multilingual educational resources such as booklets and toolkits. Services are delivered free to citizens through a cascade model of trained Citizen Champions, supported by a network of 150+ CSO and educational partners and 14 Master Facilitators across India.

Product overview

We, The People Abhiyan is a civil society organization focused on active citizenship education in India. The organization offers a portfolio of educational programs and resources, including Constitution for Citizen Action (CCA) / Samvidhan Se Samadhan, a 3-day intensive training program, and Citizen Adda, a half-day module focused on the Preamble. Their outreach is delivered through Citizen Cafés—interactive workshops for youth—and the जन Collective platform for sustained learning. The organization also runs the Har Dil Mein Samvidhan campaign for nationwide constitutional awareness. Educational resources include 'The Constitution as a Guide to Our Daily Life' booklets and the Civic Action Toolkit, available in multiple languages. All content is open-source and free for citizen use.

Differentiator

Problem solved

Functional benefit

Brands

• जन Collective: A platform for sustained learning that creates an environment for members to expand knowledge, exchange ideas, and stay updated on active citizenship and constitutional principles.

Products and services

• Constitution for Citizen Action (CCA) / Samvidhan Se Samadhan A 3-day in-person training program that empowers citizens with knowledge, skills, perspective, and tools to become active and engaged within their communities. Uses experiential and interactive methodologies including group work, reflection, games, and written exercises with AVs, handouts, and supportive material. Provides tools for participants to transfer learning to fellow citizens.
• Citizen Adda A half-day in-person interactive training module that deep-dives into the Preamble of the Indian Constitution. Uses group work, reflection, and games with frugal tools to spread awareness about Constitutional values in communities.
• Citizen Cafés Short outreach workshops conducted both online and on-ground to raise awareness about the Constitution, especially among youth. Help citizens recognize the connection between the Constitution and their everyday lives. Available for hosting at schools, colleges, workplaces, and community groups.
• जन Collective A hosted online platform for sustained learning that nurtures continuous engagement. Members can expand knowledge, exchange ideas, and stay updated on active citizenship and constitutional principles.
• Har Dil Mein Samvidhan Campaign A nationwide campaign celebrating the 75th Republic Day, recognizing the connection of the Constitution with daily life and creating awareness about its importance across all 766 districts of India.
• The Constitution as a Guide to Our Daily Life (Booklets) Booklets written in simple language with graphics, covering topics linked to the Indian Constitution including the Preamble, Fundamental Rights and Duties, and Rule of Law, along with citizen stories for easy relatability. Available in English, Hindi, and Marathi.
• Civic Action Toolkit A toolkit designed to enable citizens to understand, explore, and experience the role of the State and the citizenry in relation to the Constitution. Used for teaching and learning with children, youth groups, and community members. Available in English, Hindi, and Marathi.
• Our Constitution, Our Stories (Short Film) A short film by We, The People Abhiyan capturing real stories of active citizens across India, aimed at inspiring citizens to own, understand, and practice Constitutional rights and values in their daily lives.
• Customized Capacity-Building Programs Customized capacity-building programs delivered to partner organizations (such as CSOs, foundations, and institutions) based on their specific needs and context, for which program fees are charged.

Quantifiable outcome

• 10,000+ trainers trained since 2010
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 500+ Civil Society Partners (Har Dil Mein Samvidhan)coreStrategic or Co-development Partner · 26 January 2024Over 500 civil society organizations joined the Har Dil Mein Samvidhan campaign (celebrating 75th Republic Day on 26 January 2024) to facilitate events and activities across all districts in India. WTPA has been part of the campaign since its inception and plays a co-organizing role.
• Mission-SamriddhiminorStrategic or Co-development PartnerListed as a supporter of We, The People Abhiyan. Mission-Samriddhi works on economic empowerment and development issues.
• RNPminorStrategic or Co-development PartnerListed as a supporter of We, The People Abhiyan. No specific details on the partnership arrangement.
• 150+ Partner OrganizationscoreStrategic or Co-development PartnerWTPA partners with over 150 organizations including CSOs, citizen networks, and educational institutions. Partners identify and train Citizen Champions through WTPA's cascade model. Champions are typically community leaders, team members, or teachers from these partner organizations.
• Parmarth (Uttar Pradesh and Madhya Pradesh)coreStrategic or Co-development PartnerGrassroots organization working on water security and community development in Uttar Pradesh and Madhya Pradesh. Partnered with WTPA to deliver capacity-building training to citizens including Sakshi. Sessions covered constitutional rights including the right to education, protection against exploitation, and grievance redressal.
• Ambedkar FoundationcoreStrategic or Co-development PartnerConducted training in collaboration with WTPA for Sunita Devi and other community members. The training introduced Fundamental Rights and effective application writing skills, enabling participants to use constitutional provisions in their daily lives.
• ILSS (India Leadership School/Similar institutions)minorStrategic or Co-development PartnerILSS (Noida) hosted Citizen Café sessions conducted by WTPA, providing constitutional education to participants including professionals and students.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Human Rights Law Network (HRLN): HRLN is a national network of lawyers and social activists working on human rights and legal empowerment across India. It operates at a much larger scale than WTPA but shares the goal of enabling citizens to use constitutional and legal rights.
• ActionAid India: ActionAid India is a large international-affiliated NGO working on rights-based programming, women's rights, and civic engagement across India. It overlaps with WTPA's civic education mission but at a far larger scale and broader thematic scope.

Others

• Teach For India: Teach For India places college graduates in low-income schools across India. WTPA team members (e.g., Kritika Sethia) are alumni; while the focus is on classroom education, the talent pipeline and pedagogy philosophy overlap with WTPA's capacity-building approach.
• Magic Bus India Foundation: Magic Bus is a large Indian youth-development nonprofit co-founded by WTPA trustee Alka Shesha. While focused on Sport for Development rather than constitutional literacy, it shares the network and board connections that make it an adjacent ecosystem participant.
• Ambedkar Foundation: The Ambedkar Foundation is a Government of India body that has partnered with WTPA to deliver constitutional rights training in rural areas. It is a government partner rather than a direct competitor but operates in the same constitutional-literacy space.

Direct peers

• Pravah: Pravah is a Delhi-based nonprofit focused on active citizenship, youth leadership, and community engagement in India. It runs capacity-building programs with young people — overlapping directly with WTPA's Citizen Champions and Citizen Cafés model.
• Centre for Law and Policy Research: CLPR is a Bengaluru-based think tank and advocacy organization focused on constitutional law, citizens' rights, and civic engagement in India. Comparable to WTPA in the civic-constitutional literacy domain, with a more research-and-litigation bent.
• SAHER: Founded by WTPA trustee Masood Akhtar, SAHER is a Mumbai-based organization committed to democratic citizenship and active peace-building in India. It is the closest peer to WTPA in mission — both train citizens in constitutional and democratic values through community engagement and civic education.
• National Foundation for India: NFI is a grantmaking and capacity-building foundation supporting civil society organizations working on civic engagement, governance, and rights in India. Comparable to WTPA in mission alignment and as a fellow civic-sector intermediary.
• Pragati Abhiyan: Led by WTPA trustee Ashwini Kulkarni, Pragati Abhiyan works on legal awareness and rights training for poor and marginalized communities in Maharashtra. It is a direct functional peer — both organizations teach citizens to use constitutional and legal rights in daily life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WTPA_India
• YouTubeyoutube.com/@WeThePeopleAbhiyan
• Facebookfacebook.com/WeThePeopleAbhiyan
• LinkedInlinkedin.com/company/wethepeopleabhiyan
• Instagraminstagram.com/wethepeopleabhiyan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about We, The People Abhiyan