Adelman Peony Gardens

What Adelman Peony Gardens does

Adelman Peony Gardens is a family-owned specialty horticultural operation headquartered in Brooks, Oregon (near Salem), founded by Carol Adelman in 1995 after she planted her first peonies in 1993. The business cultivates over 500 named peony varieties across 30 acres, spanning herbaceous, Itoh/intersectional, and tree/woody peonies. Its core products are bare root divisions sold via direct-to-consumer e-commerce on a Shopify-powered storefront (peonyparadise.com), with shipping concentrated in a narrow September 15-October 15 window, supplemented by on-site cut flower and potted peony sales during a seasonal open house running April 25-June 15, a wholesale cut flower channel through a single national distributor, and a growing branded merchandise line (apparel, tumblers, totes, raw honey, clover seed).

The company's technology base is biological rather than digital: it operates a proprietary peony hybridizing program that develops new cultivars with targeted traits such as disease resistance, color, bloom timing, fragrance, and growth habit. New cultivar releases include Red Lark (Johnson/Adelman, 2024) priced at $150. The company has no public API, no disclosed AI/ML components, and relies on standard e-commerce infrastructure. Its brand equity is reinforced by 11 American Peony Society "Best of Show" awards over two decades, including the 2026 win for Aquarius plus earlier wins for cultivars including Coral Charm, Garden Treasure, Hephestos, Pastelegance, Sonoma YeDo, Brother Chuck, Stellar Charm, and Boreas. APS Gold Medal and Award of Landscape Merit citations for Amalia Olson and Angel Cheeks further support cultivar credibility.

Revenue is generated through three primary streams: per-unit peony root sales ranging from $20 to $150+ depending on cultivar, on-site cut flower, potted peony, and merchandise sales during the bloom season, and wholesale cut flower distribution. The customer base is fragmented across home gardeners and hobbyists (primary segment), floral designers and event planners, and farm visitors and tourists, with a single named wholesale partner. The business is bootstrapped and family-led, with 1-10 employees, no disclosed outside investment, no subsidiaries, and multi-generational continuity under the Adelman family.

Name

Adelman Peony Gardens

Legal name

Adelman Peony Gardens

Website

https://peonyparadise.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Adelman Peony Gardens is a family-owned Oregon nursery founded in 1995 that cultivates over 500 peony varieties across 30 acres, selling bare root divisions, cut flowers, potted plants, and branded merchandise to home gardeners, floral designers, and wholesale buyers.

Ownership category

akta.pro rank

Product category

Specialty Plant Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Peony root sales
• Specialty plant nursery
• Bare root perennials
• Cut flower production
• Horticulture cultivation

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Peony Root Sales: Bare root peony divisions sold via e-commerce year-round, with shipping occurring September 15 - October 15. Products include herbaceous peonies, Itoh/intersectional peonies, and tree/woody peonies ranging from $20-$150+ per plant.
2. On-Site Retail Sales: Cut flowers sold by the stem, potted peonies, and branded merchandise (tumblers, t-shirts, tote bags, stickers, postcards, honey, clover seed) during the seasonal open house.
3. Wholesale Cut Flowers: Cut flower production sold to a wholesaler who ships peonies across the country. Flowers are grown in the same fields that visitors walk through.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Adelman Peony Gardens grows and sells bare root peony divisions across more than 500 named varieties (herbaceous, Itoh/intersectional, and tree/woody peonies) via its own e-commerce site peonyparadise.com and on-site farm store. During the seasonal open house (April 25 – June 15) the farm also sells cut flowers by the stem, potted peonies, and branded merchandise, and produces wholesale cut flowers shipped nationally through a distributor.

Product overview

Adelman Peony Gardens operates as a family-owned horticultural business offering a portfolio of over 500 named peony varieties across three main categories: Herbaceous/Bush Peonies, Itoh/Intersectional Peonies, and Tree/Woody Peonies. The core products are bare root divisions harvested fresh from their 30-acre Oregon farm and sold online with fall shipping (September-October). During the seasonal open house (late April-mid June), customers can purchase cut flowers by the stem, potted peonies, and merchandise on-site. The product line extends to branded merchandise including apparel (T-shirts), drinkware (tumblers), accessories (canvas tote bags), and farm products (raw honey, clover seed). The company also offers gift cards. Online sales are conducted through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbaceous Peony Roots Bare root divisions of herbaceous (bush) peony varieties harvested fresh from Adelman Peony Gardens' Oregon fields and shipped during the fall planting season (September 15 – October 15). Available for purchase online by individual home gardeners and peony hobbyists. Standard varieties range from $20–$40 (e.g., Ada Niva $26, Angel Cheeks $26, Ann Cousins $28, Avalanche $34).
• Itoh/Intersectional Peony Roots Bare root divisions of Itoh/intersectional hybrid peony varieties that combine traits of herbaceous and tree peonies, sold online through peonyparadise.com.
• Tree/Woody Peony Roots Bare root divisions of woody/tree peony varieties with permanent woody stems that do not die back annually, sold online. Premium varieties priced from $55 (e.g., Alice Harding $55, Anne Oveson $55).
• Cut Flowers Fresh cut peony stems sold by the stem during the seasonal bloom (April 25 – June 15), available at the farm and shipped wholesale across the country through a distributor.
• Potted Peonies Container-grown peony plants available for purchase during bloom season for customers to take home immediately from the farm.
• Adelman Peony Gardens T-Shirts Officially licensed branded apparel made from soft combed ring-spun cotton, available in black and pink colors in unisex sizing at $30.
• Peony Paradise Canvas Tote Bag Canvas tote bag featuring colorful floral imagery and iconic scenes from Adelman Peony Gardens (Mt. Hood views, vintage truck), priced at $25.
• Adelman Raw Honey Small-batch raw, unfiltered peony and clover honey harvested from the Oregon farm, priced at $25.
• Adelman Clover Seed Cover crop seed (crimson clover) grown and harvested on-site, beneficial for soil health, nitrogen fixation, erosion protection, and weed suppression, priced at $20.
• 40 oz Tumbler Insulated 40 oz tumbler with handle and straw featuring Adelman Peony Gardens branding, available in white and blush colors at $30.
• Gift Cards Gift cards available for purchase on peonyparadise.com to give as presents for peony enthusiasts.
• Garden Visitation (Seasonal Open House) Seasonal open house experience (April 25 – June 15) offering visitors access to 30 acres of production fields, 2 acres of display gardens, indoor bloom displays, and opportunities to purchase cut flowers and potted peonies. Free admission and parking.

Quantifiable outcome

• 11 Best of Show awards over two decades at American Peony Society flower shows

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• The Holman HotelminorGTM or Marketing PartnerPartnered hotel offering discount to Adelman Peony Gardens visitors. Discount code: PEONY. Located in Downtown Salem, less than 20 minutes from the gardens. Part of Tapestry Collection by Hilton.
• Origin Story Coffee CartminorGTM or Marketing PartnerCoffee cart present on-site during peony season serving specialty drinks including Peanut Butter Fluff Cold Brew, Lavender Fluff Matcha, and Mango Tea with Passion Fruit Bobba. Located at Skein and Scribe in South Salem when not at the farm.
• American Peony SocietycoreStrategic or Co-development PartnerThe American Peony Society hosts a judged flower show during bloom season at different locations around the country each year. Adelman Peony Gardens has won Best of Show 11 times over two decades, demonstrating their leadership in peony cultivation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adelman-peony-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelman Peony Gardens