medtoday

What medtoday does

medtoday is a Swiss medical education events company operating as PlayToKnow AG, headquartered in Kilchberg, Switzerland. It organizes expert-led continuing medical education (CME) events for healthcare professionals across six therapeutic areas — oncology, rheumatology, hematology, urology, gastroenterology, and neurology — held at venues including Zurich, Bern, Lausanne, and Aarau. Flagship programs include the ESMO Licensed Events "ESMO in the Alps" and "ESMO Update," the multi-year Curriculum Onkologie Inselspital (COIN), and a recurring calendar of specialized Update Days and Hot Topic sessions accredited by Swiss medical societies (SGAIM, SGMO, SGG, SGH, SRO, SGU) and partnered with the Swiss Cancer Institute / CPTC network.

The core platform combines live in-person congresses with hybrid Zoom webinar components, an on-demand video and abstract asset library distributed via Vimeo, and email communications through Brevo. Content is anchored by Swiss and international key opinion leaders and licensed authoritative curricula (notably ESMO), with CME accreditation issued through the partnered medical societies.

The business model is a two-sided market. On the HCP side, physicians pay registration fees to attend events (sample pricing observed in the CHF low-hundreds range). On the industry side, pharmaceutical companies — including Roche, Novartis, AstraZeneca, MSD, BMS, J&J, Pfizer, Lilly, AbbVie, Merck, Gilead, Sanofi, and Amgen — purchase multi-tier sponsorships (Platinum, Gold, Silver, Bronze) at flagship and individual events. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with a small team of 1–10 employees.

Name

medtoday

Legal name

PlayToKnow AG

Website

https://medtoday.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

medtoday (PlayToNow AG) is a Swiss-based operator of accredited, expert-led continuing medical education events and an on-demand asset library for healthcare professionals across six therapeutic specialties, funded by HCP registration fees and multi-tier pharmaceutical sponsorships.

Ownership category

akta.pro rank

Product category

Continuing Medical Education Services

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Life Sciences (EDAAAPAA), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Continuing medical education
• Medical education events
• Physician conferences
• CME content library
• Multi-specialty medical conferences

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Healthcare professionals pay registration fees to attend educational events and workshops. Some events offer early-bird pricing tiers.
2. Pharmaceutical Sponsorship: Pharmaceutical companies sponsor events at various levels (Gold, Silver, Bronze, Platinum). Sponsors include Roche, Novartis, AstraZeneca, Merck, MSD, BMS, Johnson & Johnson, Pfizer, Lilly, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

medtoday, operated by PlayToKnow AG, organizes expert-led continuing medical education (CME) events across Switzerland for healthcare professionals in oncology, rheumatology, hematology, urology, gastroenterology, and neurology. The company delivers events in in-person, online, and hybrid formats and maintains the medtoday experience online asset library, which provides on-demand access to recordings and educational resources for the medical community.

Product overview

medtoday is a medical education platform that organizes and delivers expert-led events across Switzerland. The platform operates as a unified event-focused service offering online webinars, in-site conferences, and hybrid formats. Core offerings include the medtoday Asset Library for on-demand content access, and specialized event series such as the Nurse Talk Series (nursing-focused oncology education), Dialog des Alltags (clinical case discussions), and major congress-based conferences including ASCO GI in the Mountains, ESMO in the Alps, Chicago in the Mountains, and Rheumatology in the Mountains. Additional offerings include the Curriculum Onkologie Inselspital (COIN) for comprehensive oncology training and a Newsletter Subscription service for specialty-specific updates. The platform serves healthcare professionals across Oncology, Rheumatology, Hematology, Urology, Gastroenterology, and Neurology.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-specialty CME events
• medtoday experience (online asset library)

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

38 partnerships are on record, tiered core and minor.

• Swiss Cancer Institute (CPTC Network)coreStrategic or Co-development Partner · 1 January 2025The 19th Introductory Course in Genetic Counseling in Oncology is held under the auspices of the CPTC network of the Swiss Cancer Institute. medtoday collaborates with this network for cancer predisposition testing and counseling education.
• ESMO (European Society for Medical Oncology)coreStrategic or Co-development Partner · 1 January 2025medtoday holds ESMO Licensed Events including ESMO Update and ESMO in the Alps, bringing ESMO Congress highlights to Switzerland with original video content from ESMO Congress.
• SAKK (Swiss Group for Clinical Cancer Research)coreStrategic or Co-development Partner · 1 January 2025SAKK is recommended for the Genetic Counseling course and mentioned as a partner organization for cancer research network activities.
• ESO (European School of Oncology)minorStrategic or Co-development Partner · 1 January 2025Recommended by ESO for the Introductory Course in Genetic Counseling in Oncology.
• Onkozentrum Zürich (OZH)coreStrategic or Co-development Partner · 1 January 2025Partner organization for oncology events including Nurse Talk series; provides expert faculty and organizational support.
• GITZ (Gastroenterology Interessengruppe Schweiz)coreStrategic or Co-development Partner · 1 January 2025Partner for Swiss GastroTalk events focusing on gastroenterology education in Switzerland.
• PUTZH (Prostatakarzinom Urologischer Tumorzentrum Hirslanden)minorStrategic or Co-development Partner · 1 January 2025Partner for prostate cancer events including Dialog des Alltags molecular testing sessions.
• Swiss Cancer InstitutecoreStrategic or Co-development Partner · 1 January 2025ESMO in the Alps is held under the auspices of the CPTC network of the Swiss Cancer Institute, contributing expert faculty.
• Stiftung PatientenkompetenzminorStrategic or Co-development Partner · 1 January 2025Partner for Patient Competence Workshop focusing on patient empowerment in oncology and hematology.
• Swiss Medical Societies (SGAIM, SGMO, SGG, SGH, SRO, SGU)coreStrategic or Co-development Partner · 1 January 2025Multiple Swiss specialty societies provide CME accreditation for medtoday events and expert faculty participation.
• Inselspital Bern / Universitätsspital BerncoreStrategic or Co-development Partner · 1 January 2025Curriculum Onkologie Inselspital is organized by Inselspital Medical Oncology department, providing comprehensive oncology education over 24 months.
• RochecoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for multiple oncology events including ASCO GI in the Mountains, Lymphom Workshop, and Chicago in the Mountains at various sponsorship levels.
• NovartiscoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology and rheumatology events at various sponsorship levels.
• AstraZenecacoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for multiple oncology, hematology, and rheumatology events.
• MSD (Merck Sharp & Dohme)coreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events including ESMO in the Alps and Nurse Talk series.
• Bristol Myers Squibb (BMS)coreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for multiple oncology events at Silver and Bronze sponsorship levels.
• Johnson & JohnsoncoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology and rheumatology events at various sponsorship levels.
• PfizercoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events including ESMO Update and Chicago in the Mountains.
• Eli LillycoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events at Silver sponsorship level.
• AbbViecoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for gastroenterology and rheumatology events at Platinum and Silver levels.
• MerckcoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for multiple oncology events at Silver sponsorship level.
• Gilead SciencescoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for hematology and oncology events including ASH Update and ESMO events.
• SanoficoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for hematology events including ASH Update and Curriculum Onkologie Inselspital.
• AmgencoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for rheumatology and oncology events at Gold and Silver levels.
• IncytecoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events including ASCO GI in the Mountains and Lymphom Workshop.
• Jazz PharmaceuticalscoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events at Gold and Silver sponsorship levels.
• BeiGene (Be One Medicines)coreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology and hematology events at Gold sponsorship level.
• Astellas PharmacoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for urology and oncology events including Nurse Talk series.
• ServiercoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events including ASCO GI in the Mountains at Silver level.
• TakedaminorGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for Swiss GastroTalk events at Co-Sponsor level.
• Celltrion HealthcarecoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for rheumatology events at Platinum level and Swiss GastroTalk as Main Sponsor.
• BayercoreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events including Chicago in the Mountains at Silver level.
• GSK (GlaxoSmithKline)coreGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for oncology events at Silver level and Curriculum Onkologie Inselspital.
• NorgineminorGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for gastroenterology events including Guideline Sessions in Gastro.
• Sandoz (Novartis division)minorGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for rheumatology events at Silver level.
• Gebo PharmaminorGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for rheumatology events at Bronze level.
• Labatec PharmaminorGTM or Marketing Partner · 1 January 2025Pharmaceutical sponsor for rheumatology events at Bronze level.
• Hirslanden European Cancer CentrescoreStrategic or Co-development Partner · 1 January 2025Partner organization providing expert faculty and support for oncology events including ESMO Update and Genetic Counseling course.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VINDICO Medical Education: US-based accredited provider of CME/CE activities for healthcare professionals, including live meetings and online programs often pharma-sponsored. Comparable to medtoday's pharma-funded CME delivery model and multi-specialty educational programming, though operating predominantly in the US market.
• Springer Medizin: German medical publisher offering CME-accredited content, medical journals, congress coverage, and educational events aimed at German-speaking physicians. Comparable to medtoday's CME content and physician education focus, with a broader portfolio that includes publishing and live congresses.
• Medscape: Global digital CME and medical education platform reaching millions of physicians with accredited online learning. Comparable to medtoday's CME delivery and asset library, though it serves a far broader international audience and is fully digital rather than event-based.
• European School of Oncology (ESO): Established European non-profit dedicated to oncology education through congresses, masterclasses, and online programs. Comparable to medtoday's oncology event series (ESMO in the Alps, ASCO GI in the Mountains) and operates in an overlapping therapeutic area with similar expert-faculty and CME models.

Direct peers

• AIM Group International: International congress and event organizer with a dedicated healthcare and life-sciences practice that runs medical conferences, congresses, and CME events for associations and pharma. Comparable to medtoday's event management capabilities and pharma-sponsored congress delivery, though at significantly larger scale and pan-European scope.
• IMK Institut für Medizin und Kommunikation AG: Swiss-based provider of accredited continuing medical education events and conferences for healthcare professionals. Directly comparable to medtoday given overlapping Swiss CME event portfolio, pharma sponsorship model, and society accreditation approach.

Regional players

• Medical Tribune: DACH-region medical media brand delivering clinical news, CME-accredited content, and educational programming to physicians in Switzerland, Germany, and Austria. Comparable to medtoday's audience targeting (Swiss/German-speaking physicians) and CME distribution model, though through editorial/digital channels rather than live events.
• DocCheck: DACH-focused online community and marketing platform for healthcare professionals, combining medical news, CME content, and pharma marketing services. Comparable to medtoday's DACH physician audience and pharma-served model, though delivered via a digital community rather than in-person events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medtoday