Wellington Sexual Abuse HELP Foundation

What Wellington Sexual Abuse HELP Foundation does

Wellington Sexual Abuse HELP Foundation is a New Zealand-registered charitable trust (CC26255), founded in 1985 and headquartered in Wellington, that delivers free specialist support to survivors of sexual harm across the Wellington, Porirua, Kapiti Coast, Hutt Valley, and Wairarapa regions. Its service mix comprises a 24/7 crisis helpline, specialist counselling, social work, justice-system support and advocacy, and prevention education, with a 2019 caseload of approximately 730 individual survivors. Programmes are delivered by an 11-50 employee team supplemented by trained volunteers and are explicitly positioned as no-cost to clients, reflecting a community-service mission rather than a revenue-maximising model.

The foundation operates as a deeply networked, mission-driven social-services organisation rather than a technology or product company. Its core assets are trained trauma-informed counsellors and advocates, established referral pathways with NZ Police, ACC, Oranga Tamariki, the courts, and allied NGOs, and a long-standing reputation that drives inbound demand. Notably, it co-founded the RespectED sexual violence prevention education programme in partnership with peer agencies, extending its role from crisis response upstream into school-based prevention. Service delivery is human-led; the organisation has stated it is not a technology company, and the disclosed materials do not reference AI, ML, or digital-platform products.

Financially, the foundation is sustained through a mix of government grants, contracted service fees (including as an ACC Sensitive Claims provider), community donations, and grants. Operating as a registered charity means revenue, reserves, and detailed financials are not publicly itemised in the source material, so revenue scale must be inferred from headcount and programme footprint. The organisation has publicly advocated for dedicated ring-fenced sector funding, indicating ongoing reliance on government relationships and periodic funding rounds as the primary scaling lever.

Name

Wellington Sexual Abuse HELP Foundation

Legal name

Wellington Sexual Abuse Help Foundation

Website

https://wellingtonhelp.org.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellington Sexual Abuse HELP Foundation is a New Zealand charity, founded 1985, that delivers free 24/7 crisis support, counselling, justice advocacy, and prevention education to survivors of sexual harm across the Wellington region.

Ownership category

akta.pro rank

Product category

Sexual violence support services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Victim Services & Witness Assistance (Justice System) (BPAIAFAJ), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Sexual violence support
• Crisis helpline services
• Trauma counselling
• Survivor advocacy
• Community education

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Wellington HELP operates as a registered charity (CC26255) funded primarily through public donations. The organization accepts one-time, monthly, and weekly donations through its website. Specific donation tiers fund different service levels: $100 provides immediate support and clothing for crisis survivors, $200 supports ongoing healing journeys, $500 funds therapy plans and ongoing support.
2. Government Funding: The organization receives government funding including grants for the sexual violence sector. In 2014, the Sexual Violence Sector received a $10.4 million funding boost. In 2022, the government announced $114.5 million over four years to prevent and respond to family violence and sexual violence.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wellington HELP provides free, specialist support services to survivors of sexual harm across the Wellington region. Its core offerings include a 24/7 telephone support line, crisis support workers who accompany survivors to police and medical appointments, ACC-registered social work, justice advocacy through court processes, trauma-informed counselling (with art, animal, and music therapy), and education programmes for police, doctors, and clinicians. All services are delivered free of charge and funded through donations and government grants.

Product overview

Wellington HELP is a not-for-profit specialist sexual harm support organisation offering a comprehensive suite of services to survivors of sexual violence. The core offering consists of a 24/7 telephone support line, crisis support, social work, justice support advocacy, counselling (including art, animal, and music therapy), and professional education. The organisation also provides digital intake tools through multiple referral forms (self-referral, friends/whānau referral, adult client referral, police referral, and under-18 referral) and self-guided online resources. Services are available across Wellington, Porirua, and Kāpiti regions, with offices established in 1985 and expanded in 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Support Line

Quantifiable outcome

• 24/7 crisis support line available for anyone affected by sexual harm
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, supporting and minor.

• NZ PolicecoreStrategic or Co-development PartnerPolice partnership for referring survivors to support services. Wellington HELP accompanies survivors to police interviews and provides VRI (Victim Recording Interview) support. Police referral form available for formal client referrals.
• Ministry of Social DevelopmentcoreStrategic or Co-development PartnerGovernment agency partnership for funding and collaborative work on family violence and sexual violence prevention across Aotearoa.
• Oranga Tamariki (Ministry for Children)coreStrategic or Co-development PartnerPartnership for supporting children and young people affected by sexual harm, including referrals for under-18 clients.
• ACCcoreStrategic or Co-development PartnerWellington HELP is a registered ACC Sensitive Claims provider, offering support for individuals via the ACC Sensitive Claims pathway for therapy and support services.
• Kāinga OrasupportingGTM or Marketing PartnerPartnership with government housing organization for supporting survivors who may need housing assistance.
• Wellington City CouncilsupportingGTM or Marketing PartnerLocal government partnership providing funding and community support for Wellington-based services.
• Wellington Women's RefugesupportingStrategic or Co-development PartnerPartner organisation supporting women and families affected by family and sexual violence in Wellington region.
• TOAH-NNEST (Te Ohaakii a Hine - National Network Ending Sexual Violence Together)supportingStrategic or Co-development PartnerNational network partnership for ending sexual violence together through collaborative action.
• Shama Ethnic Women's TrustsupportingStrategic or Co-development PartnerTrust supporting ethnic minority women in New Zealand, providing culturally appropriate services.
• Tu Ora Compass HealthsupportingStrategic or Co-development PartnerPrimary health organisation partnership for integrated healthcare referrals.
• Wahi MariesupportingGTM or Marketing PartnerCharitable organisation providing support services.
• The Road ForwardsupportingGTM or Marketing PartnerOrganisational partner for community initiatives.
• Te Whare Rokiroki (The Women's Refuge)supportingStrategic or Co-development PartnerRefuge services providing shelter and support for women and children affected by family violence.
• Good Bitches BakingminorGTM or Marketing PartnerCommunity organisation providing baking support for fundraising and community events.
• Coffee SuprememinorGTM or Marketing PartnerCoffee company providing support for fundraising events.
• Hell PizzaminorGTM or Marketing PartnerPizza company supporting fundraising initiatives.
• Mean DosesminorGTM or Marketing PartnerCreative agency providing marketing support.
• T-leaf TeaminorGTM or Marketing PartnerTea company supporting community initiatives.
• The Good RegistryminorGTM or Marketing PartnerGift registry service supporting charitable giving.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Shama Ethnic Women's Trust: Wellington-based culturally specialized support service for ethnic minority women, including survivors of sexual harm. Offers culturally tailored counselling and advocacy, complementing Wellington HELP's core services for minority populations.

Direct peers

• Male Survivors of Sexual Abuse Trust (Tautoko Tāne): National specialist provider of support services for male survivors of sexual abuse. Operates a parallel specialized trauma-support model targeting an underserved segment that Wellington HELP's female-oriented services do not primarily serve.
• WellStop: Wellington-region specialist service addressing sexual abuse, co-founder of the RespectED network alongside Wellington HELP. Offers overlapping crisis, education, and therapy services for survivors.
• Skylight Trust: New Zealand-wide trust providing counselling, support, and resources for people navigating trauma, grief, and change, including sexual harm. Comparable trauma-support service model with broader scope across multiple trauma types.
• Wellington Women's Refuge: Wellington partner organization providing crisis shelter, safety, and advocacy for women and families affected by family and sexual violence. Operates an adjacent but overlapping mandate, often co-serving the same survivor population.
• Wellington Rape Crisis: Wellington-based sexual violence crisis and counselling service that merged with WellStop and Wellington HELP to form the RespectED network. Provides overlapping crisis, counselling, and advocacy services to survivors of sexual harm in the same region.
• Auckland Sexual Abuse HELP (HELP Auckland): Auckland-based counterpart offering the same model of 24/7 crisis support, counselling, ACC therapy, and justice advocacy for survivors of sexual harm. Functionally identical service model serving a different regional population.

Broad incumbents

• Safe to Talk (Ministry of Social Development): Government-funded national sexual harm helpline offering 24/7 phone and text support. Acts as a national front door that can route survivors to regional specialists like Wellington HELP, making it a complementary but broader-scale operator.
• TOAH-NNEST (Te Ohaakii a Hine – National Network Ending Sexual Violence Together): National umbrella network of sexual violence service providers that Wellington HELP partners with. Coordinates sector policy, training, and advocacy across New Zealand, overlapping with HELP's education and prevention work at a system level.

Others

• ACC (Accident Compensation Corporation): Crown entity that funds Sensitive Claims therapy delivered through providers like Wellington HELP. Acts as a primary payer/funder in the sexual harm support ecosystem rather than a direct service competitor, but structurally central to the revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wgtnhelp1
• Facebookfacebook.com/WellingtonHELP
• LinkedInlinkedin.com/company/wellington-sexual-abuse-help-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Sexual Abuse HELP Foundation