tikitaka
tikitaka is an international sports marketing agency, founded in 2016 as a subsidiary of Underdog, that develops digital strategies, content, and campaigns to help sports leagues, teams, and consumer brands connect with Spanish-speaking audiences across Mexico, the US, and Spain.
- Company typePrivate
- Founded2016
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What tikitaka does
tikitaka is an international sports marketing agency that develops digital strategies, content, and campaigns to help sports organizations connect with Spanish-speaking audiences. The company was established in 2016 as a specialized sports marketing agency under parent company Underdog (underdog.mx), a Mexican digital media company founded in 1999; tikitaka is the legal entity Soccerly S.A.P.I. de C.V. The agency serves two primary client segments: sports organizations and leagues (NFL, NBA, La Liga, Bundesliga, NFL franchises including Patriots/Cowboys/Texans/Broncos, Augusta National, Mextenis, LMB), and consumer brands seeking to reach sports audiences (Coca-Cola, Spotify, Google, KitKat, Taster's Choice/Nescafé, Tecate, Sky, Innovasport). Core services span digital strategy, content production, social media management, design, events, branded content campaigns, app development and maintenance (including for Goal, one of the world's most downloaded sports apps), and physical/virtual event activations.
The agency's technology platform is built around digital media production for sports storytelling, with capabilities spanning websites, native mobile apps, interactive games, snackable content, and esports-adjacent projects. Its flagship sub-brand Juanfutbol (launched 2014) functions as a content laboratory and proof-of-concept vehicle that the agency leverages for client work. Proprietary operational assets include the Copa Timón and Copa Giro youth soccer tournaments (5,000+ participants, 20,000+ annual attendees) and the La Voz del Estadio podcast, Spotify's first original sports production in Mexico.
The business operates on a B2B professional services model with multi-year enterprise contracts and project-based custom engagements; no public pricing is disclosed. Go-to-market is direct enterprise field sales targeting sports leagues, teams, and consumer brands seeking authentic Spanish-language market expertise. The agency is headquartered in Mexico City (Vito Alessio Robles 68, Col. Florida) with a regional headquarters in Madrid, Spain (Alfonso XII 36), employs 70+ people, and reports active operations with no external institutional investment or private equity backing evidenced in available data.
tikitaka firmographics
Firmographics- Name
- tikitaka
- Legal name
- Soccerly S.A.P.I. de C.V.
- Website
- https://tikitaka.global
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- tikitaka is an international sports marketing agency, founded in 2016 as a subsidiary of Underdog, that develops digital strategies, content, and campaigns to help sports leagues, teams, and consumer brands connect with Spanish-speaking audiences across Mexico, the US, and Spain.
- Ownership category
- akta.pro rank
tikitaka industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
- akta.pro secondary industries
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where tikitaka is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
tikitaka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sports Marketing Services: Professional services revenue from developing strategies and content for sports organizations including digital strategy, content production, design, social media management, events, and digital solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
tikitaka product offering
Product offeringCore offering
Tikitaka is an international sports marketing agency that develops digital strategies, content, and campaigns to help sports organizations connect with Spanish-speaking audiences. Its core services span digital strategy, content production, design, social media management, events, branded campaigns, consultancy, and digital solutions including websites, mobile apps, and interactive games. The agency is the official digital marketing partner for major leagues such as the NFL and NBA in Mexico and serves consumer brands seeking to reach sports audiences.
Product overview
TikiTaka is an international sports marketing agency (since 2016, with digital media roots since 1999) operating as a service-based business rather than a unified software product. The company offers a portfolio of professional services organized around digital strategy, content production, commercial strategy, experience marketing, design, and digital solutions. Key service offerings include social media management, digital content creation, branded content campaigns, event organization, app development, and multi-platform content distribution. The primary brand properties include Juanfutbol (flagship sub-brand since 2014) and Copa Timón/Copa Giro (youth soccer tournaments). The agency manages digital marketing campaigns for major sports organizations including NFL, NBA, La Liga, Bundesliga, and serves prominent brands such as Coca-Cola, Sky, Tecate, Spotify, Google, KitKat, and Nescafé. Digital solutions span websites, applications, interactive games, and esports projects. With over 70 employees and headquarters in Mexico City and Madrid, the agency specializes in connecting sports organizations with Spanish-speaking audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Juanfutbol: Underdog's flagship sports storytelling brand launched in 2014, serving as the primary laboratory for experimentation and content creation. It is described as the brand from which tikitaka was born.
Products and services
- Sports Marketing & Digital Strategy Services End-to-end professional services for sports organizations and brands, including digital strategy, content production, design, social media management, branded campaigns, events, and consultancy. Used by sports leagues, teams, and consumer brands to engage Spanish-speaking audiences.
- Juanfutbol Owned sports storytelling media brand and social-first content platform serving as tikitaka's primary laboratory for trend adoption and audience engagement in the Spanish-speaking sports market.
- Copa Timón & Copa Giro Youth Soccer Tournaments
Quantifiable outcome
- 12,000+ content pieces produced annually for NFL Mexico
- +5 more outcomes
Companies that use tikitaka
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles3 records
tikitaka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
tikitaka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Underdog (Parent Company)coreTikitaka is part of Underdog, a company of underdog.mx. The parent company includes the digital media brand Juanfutbol (founded 2014) and other sports media properties. Tikitaka was born from Underdog's expertise to collaborate with external companies and sports organizations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
tikitaka competitors and assessment
Company assessmentBroad incumbents
- Wasserman: Global sports marketing, talent representation, and consulting firm. Direct functional overlap in sports marketing services for leagues, teams, and brands; tikitaka is a regional/specialised counterpart to Wasserman's broader portfolio.
- IMG (Endeavor): Global sports and entertainment marketing powerhouse within Endeavor. Overlaps with tikitaka in sports rights, content, and event services but operates at significantly larger scale with broader portfolio beyond sports.
- Havas Sports & Entertainment: Global sports and experiential marketing network within Havas. Comparable to tikitaka in offering sports sponsorship, content, and experiential campaigns for brands, but with global reach across multiple geographies and categories.
- Octagon: Global sports marketing agency within IPG that represents athletes, properties, and brands. Most directly comparable global incumbent in sports marketing services with deep league and brand relationships, operating at a much larger scale than tikitaka.
Direct peers
- Relevent Sports Partners: Sports marketing agency focused on sponsorship, events, and media rights across soccer and other sports. Closely comparable in the agency model serving leagues and brands, though tilted more toward rights and event properties.
- MKTG: Global sports and lifestyle marketing agency providing sponsorship, experiential, and content services. Closely comparable in delivering sports-led campaigns for brands and rights holders.
- Fuse (Omnicom): Sports and entertainment marketing agency within Omnicom specialising in sponsorship, branded content, and fan engagement. Direct peer in the creative-led sports marketing agency category.
- Two Circles: Data-driven sports marketing agency serving leagues, teams, and brands with fan engagement and commercialisation services. Direct peer in the sports marketing agency category; Two Circles' lead consultant is even quoted in tikitaka's own testimonials, evidencing ecosystem overlap.
Regional players
- Laión (Latin American sports agency): Latin American-focused sports marketing and talent agency. Comparable regional peer targeting Spanish-speaking sports audiences with marketing and representation services.
- Catapulta Sports: Mexico-based sports marketing and communications agency serving brands and sports properties. Regional peer with overlapping Mexican sports marketing services and comparable client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
tikitaka social profiles
Digital presencetikitaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
tikitaka leadership team
Management profileNumber of profiles
Profiles1 record
tikitaka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tikitaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tikitaka
What does tikitaka do?
Tikitaka is an international sports marketing agency that develops digital strategies, content, and campaigns to help sports organizations connect with Spanish-speaking audiences. Its core services span digital strategy, content production, design, social media management, events, branded campaigns, consultancy, and digital solutions including websites, mobile apps, and interactive games. The agency is the official digital marketing partner for major leagues such as the NFL and NBA in Mexico and serves consumer brands seeking to reach sports audiences.
Is tikitaka a public or private company?
tikitaka is a private company. It is classified as corporate owned and is currently operating.
When was tikitaka founded?
tikitaka was founded in 2016. It employs 11 to 50 people.
Where is tikitaka based?
tikitaka is headquartered in Mexico City, Mexico, in the Latin America region.
How does tikitaka make money?
One revenue line is on record: sports Marketing Services.
Who are tikitaka's main competitors?
Broad incumbents on record are Wasserman, IMG (Endeavor), Havas Sports & Entertainment and Octagon. Direct peers are Relevent Sports Partners, MKTG, Fuse (Omnicom) and Two Circles. Regional players are Laión (Latin American sports agency) and Catapulta Sports.
Does tikitaka have an API?
No public API is recorded for tikitaka.
What industry is tikitaka in?
tikitaka's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social), with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 54181 and its SIC code is 7311.