What AFC SUDBURY LIMITED does

AFC Sudbury Limited is a non-profit community football club based at Kingsmarsh on Brundon Lane in Sudbury, Suffolk, England. The club operates a multi-tier football programme covering a Men's First Team competing in the Isthmian League (Step 4 of the non-league football pyramid), a Women's First Team, a Reserves side, an Academy programme (boys and girls), and an extensive youth section spanning U8 through U18 — collectively more than 40 teams. It serves the local Sudbury community and surrounding Suffolk and north-Essex catchment area, with supporter attendance figures reported at around 148 for pre-season fixtures.

Beyond matchday operations, AFC Sudbury runs a diversified set of ancillary revenue and engagement products. These include The Clubhouse at AFC Sudbury, a 2,500 sq ft event venue (231 sq m) accommodating up to 200 guests for conferences, parties, wakes and exhibitions with full bar and catering kitchen; AFC Sudbury LIVE, a newly launched (July 2026) audio commentary service for away matches distributed via the Mixlr app; a Clubhouse Membership programme (launched June 2026) at £25 per season offering food, drink and event-ticket discounts and priority booking; a player sponsorship product at £90 per player per season; kit and stadium sponsorship packages; and a club lottery. Core operations are delivered on the Pitchero club-management and website platform, with social media presence on Facebook, Twitter and Instagram supporting fan and sponsor engagement.

Revenue is generated through a mix of matchday gate receipts, recurring annual memberships, individual and kit sponsorships sourced from local businesses, venue hire with a 20% catering-partner commission, club-shop merchandise, lottery proceeds and small grant/affiliate income. The club is privately held with no disclosed parent, venture capital or institutional investment; leadership comprises a Chair (Andy Harvison), President (Keith Neville), CEO (Alicja Holland, who also acts as Treasurer), Secretary (Lia Smith) and a wider volunteer-led management committee including team managers, safeguarding, grounds, academy and media functions.

Name

AFC SUDBURY LIMITED

Legal name

AFC Sudbury Limited

Website

https://afcsudbury.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AFC Sudbury Limited is a non-profit community football club in Sudbury, Suffolk, operating men's, women's, youth and academy teams in the Isthmian League, alongside event venue hire, memberships and sponsorship products for the local Suffolk community.

Ownership category

akta.pro rank

Product category

Community Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Youth football academy
• Event venue hire
• Amateur football programs
• Matchday ticketing

Headquarters

HQ city

Sudbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Ticket sales from men's and women's first team matches, with attendance figures around 148 spectators for pre-season friendlies
2. Clubhouse Membership: Annual membership program offering 10% off food, 5% off drinks, 10% off non-football event tickets, and priority booking for £25 per season
3. Player Sponsorships: Businesses and supporters can sponsor individual players for £90 per season, receiving logo placement in matchday programmes, social media recognition, and club event invitations
4. Venue Hire: The Clubhouse at AFC Sudbury serves as an event venue for up to 200 guests, offering space for parties, wakes, children's parties, exhibitions, conferences, and amplified events. Catering partner commission is 20% of gross revenue
5. Kit Sponsorship: Front and back of shirt sponsorships for men's and women's first teams, stadium sponsorship, and grassroots section sponsorship
6. Live Commentary Service (AFC Sudbury LIVE): Audio commentary service for away matches for both men's and women's teams, distributed via Mixlr app and social media channels. Sponsored by Gem's Flowers for 2026/27 season

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AFC Sudbury is a community football club running men's, women's, reserves, academy (boys and girls), and youth teams from U8 to U16, competing in the Isthmian League and Suffolk leagues. Beyond matchday football, it sells clubhouse venue hire (up to 200 guests), an annual Clubhouse Membership at £25, live away-match audio commentary (AFC Sudbury LIVE via Mixlr), individual player sponsorships at £90/season, and front/back-of-shirt and stadium sponsorships. Operations are supported by the Pitchero platform for website, fixtures, membership and media management.

Product overview

AFC Sudbury is a football club offering a portfolio of products and services beyond football participation. The core offering includes multiple football teams (Men's, Women's, Academy, and Youth squads) competing in various leagues. Non-football revenue streams include AFC Sudbury LIVE (live audio commentary service for away matches), Clubhouse Membership (discount program), Venue Hire (event space rental), Player Sponsorship, and catering partnership arrangements. The club operates primarily through the Pitchero platform for website and match management.

Differentiator

Problem solved

Functional benefit

Brands

• AFC Sudbury LIVE: Live audio commentary service for away matches for both Men's and Women's First Teams, launched for the 2026/2027 season.
• The Clubhouse @ AFCSudbury

Products and services

• AFC Sudbury LIVE Live audio commentary service providing real-time match coverage for away games for both Men's and Women's First Teams, accessible via Mixlr app and social media platforms.
• Clubhouse Membership Annual membership program offering discounts on food and drinks, reduced event ticket prices, and priority booking windows for club events throughout the 2026/27 season.
• Venue Hire

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Gem's FlowerscoreGTM or Marketing Partner · 4 July 2026Primary sponsor for AFC Sudbury LIVE audio commentary service for 2026/27 season. Florist based at The Coach House, Cavendish, providing live match commentary for away games via Mixlr app. Service covers both Men's and Women's First Teams.
• Elite TravelcoreGTM or Marketing PartnerStadium sponsor for AFC Sudbury, providing primary visibility at the Kingsmarsh ground. Elite Travel is a travel company providing matchday and season transport for supporters.
• Jarvis Building Contractors LtdcoreGTM or Marketing PartnerFamily-run building contractor based in Groton, Suffolk, serving Suffolk and Essex. Front-of-shirt sponsor for Men's First Team and non-elite grassroots section, supporting hundreds of grassroots players across the club.
• Mauldons BrewerycoreGTM or Marketing PartnerWomen's First Team front-of-shirt sponsor. Mauldons Brewery is a local brewery providing sponsorship support and brand visibility through women's team kit.
• LifestilescoreGTM or Marketing PartnerBack-of-shirt sponsor for First Teams (both men's and women's), providing secondary kit branding visibility across all first team matches.
• Isthmian LeaguecoreOthersLeague affiliation for Men's First Team football at Step 4 level of the non-league football pyramid.
• Suffolk FAcoreOthersCounty football association affiliation providing governance, cup competitions, and development support for football in Suffolk.
• PitcherocoreTechnology or IntegrationClub website and management platform provider powering afcsudbury.co.uk with team management, fixture scheduling, media hosting, and membership functionality.

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Witham Town FC: Essex-based non-league club operating with a community-club structure and venue hire, comparable to AFC Sudbury's mixed football-plus-events revenue model in the neighbouring county.
• Dulwich Hamlet FC: London community-focused non-league club recognised for strong fan ownership, multi-team structure, and extensive community engagement programme — comparable model despite larger catchment.
• Lowestoft Town FC: Suffolk-based non-league club with a community-focused multi-team structure and similar grassroots football pyramid positioning; directly comparable geographically and competitively.
• Maldon & Tiptree FC: Essex non-league club operating in lower tiers of the pyramid with multi-team section structure and similar community-sponsor-driven income model.
• Canvey Island FC: Essex non-league club with established multi-team community structure and venue-led matchday operations; comparable to AFC Sudbury in scale and pyramid position.
• Bury Town FC: Bury St Edmunds-based non-league club competing in similar Suffolk non-league circles, with comparable men's, women's, and youth section structures and community-club operating model.
• Brentwood Town FC: Essex-based community non-league club operating men's, women's, and youth sections with similar volunteer-led club governance and local sponsor model.
• Felixstowe & Walton United FC: Suffolk coastal non-league club competing in adjacent tiers of the non-league pyramid with a similar community-club operating model and volunteer-driven infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AFCSudbury
• Facebookfacebook.com/AFCSudbury
• Instagraminstagram.com/afcsudbury_official
• LinkedInlinkedin.com/company/afc-sudbury-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFC SUDBURY LIMITED