ercsd

What ercsd does

El Rancho Unified School District (ERUSD) is a public K-12 school district operating under the California Department of Education as a government state entity, serving the community of Pico Rivera in Los Angeles County, California. The district operates 16 schools across its geography, including eight elementary schools (TK-5), three middle schools (6-8) — notably the STEAM Academy @ Burke magnet, North Park Academy of the Arts, and Rivera Middle School — and two high schools (El Rancho High School and the Ruben Salazar Continuation High School), supplemented by an Adult Education Center, an Early Learning Program for children ages 2.5-4, and a Virtual Learning Academy. ERUSD delivers educational services through standard third-party K-12 technology infrastructure including the Aeries Student Information System, Clever single sign-on, Illuminate assessment platform, Google Classroom/Workspace for Education, and a 1:1 Chromebook program.

The district's product portfolio extends beyond core K-12 instruction to include specialized magnet and pathway programs: Project Lead The Way (PLTW) Biomedical Science and Engineering pathways at El Rancho High School, dual-language immersion at South Ranchito Dual Language Academy, arts-integrated curriculum at Valencia Academy of the Arts and North Park Academy of the Arts, VEX Robotics competitions, AVID college readiness, and SEL programming via Second Step. Ancillary student services include Think Together after-school programming, Hazel Health telehealth, Tutor.com online tutoring, Text-A-Tip anonymous reporting, and PayPAMS meal payment processing. The district has invested in facility modernization through the Measure ER Bond Program, including a new gym and science building at El Rancho High School.

ERUSD is funded primarily through California's Local Control Funding Formula (LCFF), local property taxes, and federal grants, with no private ownership, parent company, or investor structure. Revenue is not publicly disclosed in a consolidated format. Ancillary fee-based services exist (yearbooks at $50, preschool enrollment fees, spirit wear, fundraiser items, and cafeteria meal payments) but are immaterial relative to government appropriations. Enrollment is driven by residential address with a School of Choice program allowing inter-district transfers, and outreach is conducted through a multi-channel communications stack including the district website, Facebook/Twitter/Instagram, Peachjar digital flyers, weekly and quarterly newsletters, parent information nights, and community events such as the Run for the Ranch 5K.

Name

ercsd

Legal name

El Rancho Unified School District

Website

https://erusd.org

Company type

Private

Operating status

Operating

Short description

El Rancho Unified School District (ERUSD) is a California public K-12 government entity operating 16 schools in Pico Rivera, Los Angeles County. It delivers traditional, magnet, dual-language, STEAM, adult education, preschool, and virtual learning programs funded through state LCFF appropriations and local property taxes.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industry

Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)

Keywords

• K-12 public education
• STEAM curriculum programs
• Adult education services
• Early childhood learning
• Virtual learning academy

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Public school district funded through California state education funding (LCFF), local property taxes, and federal grants. Revenue supports district operations, teacher salaries, facilities, and educational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

El Rancho Unified School District operates 16 public schools delivering K-12 education, preschool, adult education, and virtual learning to the Pico Rivera community. Core offerings include traditional neighborhood schools, magnet programs (STEAM, arts, dual language), career pathways (PLTW Biomedical Science and Engineering, AVID, VEX Robotics), and after-school enrichment through Think Together.

Product overview

El Rancho Unified School District (ERUSD) operates as a unified K-12 public school district with a platform-plus-programs architecture. The core offering is the district website ecosystem (erusd.org) providing administrative services, parent-student portals, and school information. This is augmented by specialized school programs including STEAM Academy @ Burke (middle school magnet), Valencia Academy of the Arts (elementary arts integration), and Dual Language programs. The district offers academic add-on programs including Project Lead The Way engineering/biomedical pathways, VEX Robotics competitions, AVID college readiness, Virtual Learning Academy, Early Learning preschool, and Think Together after-school programs. El Rancho High School features recently modernized facilities including a new gym and science building. The district integrates multiple third-party educational platforms including Aeries SIS, Clever SSO, Google Workspace, and Renaissance Learning for comprehensive student services.

Differentiator

Problem solved

Functional benefit

Products and services

• El Rancho High School Comprehensive high school for grades 9-12 offering career pathways including PLTW Biomedical Science and Engineering, AVID college readiness, athletics, and arts programs. Named a 2025-26 PLTW Distinguished School. Includes recently opened gym and groundbreaking science building as part of facility modernization.
• The STEAM Academy @ Burke Middle school magnet program for grades 6-8 focused on Science, Technology, Engineering, Arts, and Mathematics education. Recognized as a California Schools to Watch site for strong teaching, student support, and engaging learning experiences. Includes VEX Robotics and Think Together after-school programs.
• Valencia Academy of the Arts Arts-focused elementary school serving grades TK-5 with arts-integrated education and focus on 21st century learning skills, integrating technology, art, and music.
• Early Learning Program

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Think TogethercoreOthersAfter-school program partnership providing extended learning opportunities, homework help, and enrichment activities for students at STEAM Academy and other district schools
• Los Angeles County Office of Education (LACOE)coreStrategic or Co-development PartnerCollaborative partnership for educational initiatives, professional development, and district support services including screening events and community programs
• Los Angeles County Department of Mental HealthminorStrategic or Co-development PartnerProvides mental health workshops and resources for parents and students, including Bullying Awareness and Healthy Relationships programming
• PIQE (Parent Institute for Quality Education)minorStrategic or Co-development Partner8-week Family Engagement Program designed to empower families as key partners in their children's education
• Rio Hondo CollegeminorStrategic or Co-development PartnerPartnership for accelerated math programs and summer math academy providing college credit opportunities for middle and high school students
• Project Lead The Way (PLTW)coreTechnology or IntegrationCurriculum provider for Biomedical Science and Engineering pathways at El Rancho High School, offering hands-on, career-connected learning programs
• City of Pico RiveraminorStrategic or Co-development PartnerMunicipal partnership for community events including the Run for the Ranch 5K, community resource fairs, and collaborative initiatives

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Long Beach Unified School District: Large Southern California K-12 district recognized nationally for college-going rates. Comparable magnet and STEAM pathway architecture, serving as a model ERUSD may benchmark against.
• Los Angeles Unified School District: The largest K-12 district in California. While not directly competing for Pico Rivera residents, LAUSD sets the regional benchmark for magnet programs, dual-language pathways, and EdTech adoption.

Others

• Project Lead The Way (PLTW): National STEM curriculum provider that has named El Rancho High School a 2025-26 PLTW Distinguished School. A direct partner and credentialing body rather than a competitor, but functionally shapes ERUSD's curricular identity.
• California Schools to Watch (state program): California Department of Education recognition program that has named STEAM Academy @ Burke as a Schools to Watch site, providing the regulatory/credentialing framework that validates ERUSD's middle-school programming.

Regional players

• Downey Unified School District: Adjacent K-12 district serving Downey, CA. Comparable scale, suburban LA County demographic, and similar operating model including magnet pathways and adult education.
• Montebello Unified School District: Neighboring K-12 unified district serving Montebello, east LA County. Directly comparable size and demographic profile, operating multiple elementary, middle, and high schools with similar magnet and dual-language programs.
• Whittier Union High School District: Neighboring secondary district serving Whittier and surrounding communities including parts of Pico Rivera. Provides direct feeder competition for high-school-aged students in ERUSD's catchment.
• San Marino Unified School District: High-performing LA County K-12 district. Comparable unified structure though substantially higher per-pupil funding; serves as a regional academic benchmark against which ERUSD's PLTW and STEAM investments are measured.
• Pasadena Unified School District: LA County K-12 unified district with similar magnet portfolio including arts, dual language, and STEAM academies. Comparable demographic mix and revenue model.
• ABC Unified School District: Adjacent K-12 unified district (Artesia, Cerritos, Bellflower, Hawaiian Gardens, Lakewood, Norwalk). Comparable scale and magnet-program portfolio, representing the primary School of Choice alternative for ERUSD families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elranchoschools
• YouTubeyoutube.com/channel/UCwIwB_X8QaQ4
• Facebookfacebook.com/ElRanchoSchools
• Instagraminstagram.com/elranchoschools

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ercsd