Secure Measures

What Secure Measures does

Secure Measures is a veteran-owned, California-based DVBE training firm that delivers safety, security, workplace violence prevention, and crisis response training to government agencies, healthcare systems, nonprofits, schools, corporations, and individual CCW holders. Founded in 1997 by Dave Weiner, a retired Chief of Police and U.S. Air Force Veteran with a Master's in Psychology, the firm is headquartered in Tarzana, California with regional training locations across Southern California, the SF Bay Area, and Phoenix, Arizona.

The firm's product portfolio centers on scenario-based simulation training built around two proprietary technology platforms: the MILO Range Simulator, which delivers video-based tactical firearms and use-of-force decision scenarios without live ammunition, and the AUFIRE (Accuracy Under Fire) system, which uses electrical muscle stimulation to simulate the physical distraction and cognitive load of a debilitating injury during scenarios. Core products include MILO Tactical Training, De-Escalation Training, Applied Decision-Making Lab, De-Escalation 360 Intensive, and CCW Reality-Based Lab ($395 per 4-hour session). Complementary instructor-led programs include CA P.O.S.T.-certified Veteran Cultural Competency Training, Workplace Violence Prevention Training aligned with California SB 553, Crisis Intervention Training, and Threat Assessment and Management consulting.

Secure Measures generates revenue through professional services fees for instructor-led programs delivered on-site at client locations and at scheduled public events across California and Phoenix, plus a self-paced subscription learning channel via Secure Academy on Thinkific that issues SHRM-recognized Professional Development Credits. GTM is primarily enterprise field sales to public safety agencies, healthcare systems, and nonprofits, supplemented by event-driven public courses for individual consumers. Key customers include the LA County Sheriff's Department Mental Evaluation Team, LAPD Mental Evaluation Unit, VA Long Beach Healthcare System, and a portfolio of nonprofit clients serving at-risk and veteran populations.

Name

Secure Measures

Legal name

Secure Measures, LLC

Website

https://www.secure-measures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Secure Measures is a veteran-owned California DVBE training firm delivering scenario-based safety, de-escalation, workplace violence prevention, and veteran crisis response training using MILO Range Simulator and AUFIRE systems to government agencies, healthcare systems, nonprofits, corporations, and individual CCW holders.

Ownership category

akta.pro rank

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Training Programs: Secure Measures generates revenue through fees for instructor-led training programs including workplace violence prevention, crisis intervention, de-escalation, and veteran cultural competency courses. Programs are offered as in-person sessions, with public courses scheduled via events calendar and private training delivered on-site at client locations.
2. Simulation-Based Training Sessions: Revenue from MILO Range simulator training and AUFIRE system-based training sessions, including CCW Reality-Based Lab ($395 per session), De-Escalation Intensive (4-hour sessions), and Applied Decision-Making Labs.
3. Secure Academy (Thinkific): Self-paced online learning platform providing training content through a digital learning management system for ongoing education and certification programs.
4. Advisory and Consulting Services: Threat assessment and management consulting, workplace violence prevention program development (including SB 553 compliance support), and organizational preparedness advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Secure Measures provides instructor-led and simulation-based safety, security, workplace violence prevention, crisis response, and veteran cultural competency training services. The firm delivers in-person training programs (including MILO Range simulator and AUFIRE system-based sessions) and self-paced online courses via Secure Academy, alongside threat assessment and SB 553 Workplace Violence Prevention Program consulting for government agencies, healthcare systems, nonprofits, and corporate organizations.

Product overview

Secure Measures is a veteran-owned California-based training firm offering a portfolio of instructor-led and simulation-based training programs. The core offerings include MILO Tactical Training (firearms and use-of-force simulator training), De-Escalation Training (MILO-based scenario training), and Applied Decision-Making & De-Escalation Labs (including the Applied Decision-Making Lab, De-Escalation 360 Intensive, and CCW Reality Based Lab using AUFIRE electrical muscle stimulation). These programs are delivered through in-person sessions at locations including San Diego, Los Angeles, and Phoenix, as well as via the Secure Academy self-paced learning platform on Thinkific. Additional offerings include Veteran Culture for First Responders (POST-certified), Veteran Mental Health Identification, Risk Management for Veteran Peer Access Network Personnel, Workplace Violence Prevention Training, Crisis Intervention Training, and Threat Assessment and Management. The company also provides SB 553 Workplace Violence Prevention Program development services for California employers.

Differentiator

Problem solved

Functional benefit

Products and services

• MILO Tactical Training

Quantifiable outcome

• Over 300 veteran crisis cases successfully managed with multiple veterans alive due to VMET interventions
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• International Public Safety Association (IPSA)coreStrategic or Co-development Partner · 10 March 2022IPSA formally endorsed Secure Measures' Veteran Culture for First Responders training program, aligning with IPSA's mission to create a stronger, integrated public safety community. The endorsement supports training for first responders to better assist veterans and military service members experiencing mental health crises.
• Los Angeles County Sheriff's Department - Mental Evaluation TeamcoreStrategic or Co-development PartnerSecure Measures partners with LASD Mental Evaluation Team to offer CA P.O.S.T. certified Veteran Cultural Competency Training to public safety and mental health agencies. Dave Weiner previously provided VMET support to LASD MET and over 40 other municipal MET units in Southern California.
• Los Angeles Police Department - Mental Evaluation UnitcoreStrategic or Co-development PartnerPartnership with LAPD Mental Evaluation Unit for veteran crisis response training and collaboration on veteran mental health outreach programs in Los Angeles County.
• InvetItminorOthersProud Partner of InvetIt nonprofit organization. Secure Measures displays InvetIt partnership logo on website footer.
• VA Long Beach Healthcare SystemcoreStrategic or Co-development PartnerSecure Measures founder Dave Weiner created and implemented the VMET (Veteran Mental Health Evaluation Team) program at VA Long Beach, pairing VA police with mental health clinicians for proactive veteran crisis outreach. Program responded to approximately 375 veteran crisis calls in first 6 months.
• Sentinel Resource Group, LLCminorImplementation/ SI/ Consulting PartnerLaw enforcement consulting firm that assisted Dave Weiner in integrating TMU (Threat Management Unit) and VMET programs at VA Long Beach to create a more holistic and streamlined program with proper crossover and de-confliction.
• Practical Defense SystemscoreTechnology or IntegrationCooperation with Practical Defense Systems to offer MILO Tactical Training powered by MILO Range Simulator - a cutting-edge training tool trusted by law enforcement and military professionals nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALERRT (Advanced Law Enforcement Rapid Response Training): Texas State University-based program delivering active shooter and rapid response training to law enforcement, schools, and civilians. Directly comparable to Secure Measures' crisis response and de-escalation curriculum sold to public safety, healthcare, and education buyers.
• Crisis Prevention Institute (CPI): Established provider of nonviolent crisis intervention and de-escalation training for healthcare, education, and human services organizations. Closely comparable to Secure Measures' de-escalation, crisis intervention, and workplace violence prevention offerings, with a much larger installed base.
• Lexipol: Policy, training, and consulting platform serving law enforcement, fire, EMS, corrections, and schools. Comparable to Secure Measures' government and education vertical training, with broader content libraries and SaaS delivery.
• VirTra: Publicly traded provider of simulation-based training systems for law enforcement and military, and owner of the MILO Range brand that Secure Measures uses. Closely comparable on simulation technology, use-of-force decision training, and law enforcement customer base.
• PoliceOne Academy (Police1): Online training and continuing education platform for law enforcement officers, offering video-based and scenario courses. Comparable to Secure Measures' first-responder and public safety training content delivered through the Secure Academy online channel.
• Calibre Press (Street Survival Seminar): Long-standing provider of law enforcement tactical training, including the Street Survival Seminar on officer safety and use-of-force decision making. Comparable to Secure Measures' tactical decision-making, use-of-force, and CCW-related training for sworn and civilian personnel.
• FAAC: Designer and manufacturer of simulation-based training systems for military, law enforcement, and first responders, including use-of-force and firearms simulators. Directly comparable on simulation technology and adjacent to Secure Measures' MILO-based training portfolio.

Emerging players

• SIG Sauer Academy: Manufacturer-affiliated firearms and tactics training school delivering courses to civilians, law enforcement, and military. Comparable to Secure Measures' CCW and tactical decision-making training, though more firearms-mechanics focused and less crisis/de-escalation oriented.

Others

• International Public Safety Association (IPSA): Industry association that formally endorsed Secure Measures' Veteran Culture for First Responders training in 2022. Adjacent ecosystem partner rather than a direct competitor, but a useful comparable on the public-safety training content distribution side.
• National Tactical Officers Association (NTOA): Tactical officers association providing training events, certifications, and resources for SWAT and patrol officers. Adjacent training ecosystem to Secure Measures' law enforcement and tactical decision-making curriculum, not a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@securemeasuresllc1499
• Facebookfacebook.com/413259672779255
• LinkedInlinkedin.com/company/secure-measures-llc
• Instagraminstagram.com/securemeasures/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure Measures