What CollectionAgencies.ca does

CollectionAgencies.ca is a Canadian consumer-facing directory and information platform launched in October 2025 by Joe Conlon, a personal-finance content operator based in Toronto. The site serves Canadians who have received calls from unknown numbers and need to identify and verify whether the caller is a legitimate debt collection agency before sharing personal information or making payments. Core products include an A-Z directory of Canadian debt collection agencies, a reverse phone number lookup tool, a creditor-to-agency mapping directory, provincial licensing data across all thirteen provinces and territories, free cease-and-desist letter templates, and educational guides on debtor rights written or reviewed by Mark Silverthorn, a former collection lawyer with twelve years of experience representing major Canadian collection agencies.

The platform is built as a web-based informational directory with no disclosed technology stack beyond standard web infrastructure. It does not offer an API, mobile application, or commercial product, and operates as a content and marketing site rather than a SaaS or marketplace business. The directory is populated through a combination of licensed-agency data sourced from provincial regulators and user-submitted reports; Canadians have contributed approximately 270 phone numbers and linked agencies to over 100 creditors, with over 630 respondents completing an ongoing anonymous consumer-behavior survey. There is no mobile app and no developer-facing integration surface.

CollectionAgencies.ca is free for both consumers and the listed collection agencies, which can verify and update their listings at no cost. Revenue is generated entirely through affiliate marketing commissions when visitors click through to partner financial services, including credit monitoring (Borrowell), Licensed Insolvency Trustees (Moses Advisory Group), and credit counselling (Consolidated Credit Canada). The site discloses these affiliate relationships and states they do not influence editorial content or how agencies are ranked or presented. The business is a sole-founder operation with no disclosed outside funding.

Name

CollectionAgencies.ca

Legal name

CollectionAgencies.ca

Website

https://collectionagencies.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

CollectionAgencies.ca is a free Canadian consumer directory launched October 2025 that lets users identify and verify debt collection agencies by name or phone number, access cease-and-desist templates, and read expert-authored guides on debtor rights, monetized through affiliate commissions from partner financial services.

Ownership category

akta.pro rank

Product category

Consumer Debt Information Services

NAICS

Credit Bureaus (561450), Collection Agencies (561440)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)

akta.pro secondary industry

Third-Party Debt Collection Agencies (Consumer & Commercial) (BPAAAEAB)

Keywords

• Debt collection directory
• Collection agency lookup
• Debtor rights guides
• Cease and desist letters
• Consumer debt help

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate marketing: The site earns revenue through affiliate links. When visitors click through to third-party products and services (such as credit score monitoring services like Borrowell, Licensed Insolvency Trustees, or credit counselling services) and sign up, CollectionAgencies.ca earns a commission. These affiliate relationships do not affect how agencies are described, ranked, or presented on the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CollectionAgencies.ca operates a free, Canada-wide directory that lets consumers search and verify debt collection agencies by company name, phone number, or province, with licensing and contact details. It supplements the directory with expert-authored guides on debtor rights, statute of limitations, and stopping collection calls, plus free cease-and-desist letter templates for all provinces and territories. Revenue is generated exclusively through affiliate commissions when visitors sign up for partner financial services such as credit monitoring, Licensed Insolvency Trustees, and credit counselling.

Product overview

CollectionAgencies.ca is a Canadian consumer-focused directory and information platform launched in October 2025. The core offering is an A-Z directory of debt collection agencies across Canada, supplemented by a phone number lookup tool to identify callers, expert-authored guides on debt collection laws and consumer rights, and free cease and desist letter templates for all provinces and territories. The platform operates as a directory service and does not offer commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Collection Agency Directory An A-Z directory of debt collection agencies in Canada, allowing users to search and verify collection agencies by company name, phone number, province, or city, with contact details and licence information. Intended for Canadian consumers who have been contacted by a collection agency and need to confirm legitimacy.
• Phone Number Lookup A reverse phone lookup tool allowing users to identify which collection agency called them by entering the phone number, helping verify agency legitimacy before engaging. Targets Canadian consumers receiving unsolicited collection calls.
• Expert Guides

Quantifiable outcome

• Thousands of Canadians use the site monthly to investigate collection calls

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Borrowell: Canadian credit-monitoring and personal-finance platform that is also a current affiliate partner. Overlapping Canadian consumer-finance audience and overlapping credit/debt education content, though Borrowell is a more developed consumer product rather than a directory.
• Consolidated Credit Canada: Canadian credit-counselling service that is also a current affiliate partner. Comparable Canadian debt-focused audience and overlapping content on debt management, though operating as a service provider rather than a neutral directory.

Direct peers

• LowestRates.ca: Canadian consumer-finance comparison site that aggregates lenders, credit cards, and other financial products and monetises through affiliate referrals. Highly comparable GTM (organic SEO + affiliate), comparable audience (Canadian consumers in financial distress), and similar affiliate-led revenue model.
• MoneySense: Canadian personal-finance media outlet (Maclean's-affiliated) covering debt, credit, and consumer rights. Comparable Canadian consumer-finance editorial niche, similar SEO-driven distribution, and overlapping content on debt collection, credit scores, and consumer rights.
• Loans Canada: Canadian loan-comparison platform connecting borrowers with lenders and earning referral fees. Same affiliate-driven business model, same Canadian consumer-finance audience, and overlapping debt-related content that captures borrowers pre-collection.
• Hardbacon: Canadian personal-finance comparison site covering credit cards, loans, and investing with affiliate monetisation. Similar SEO-first GTM, Canadian consumer audience, and affiliate revenue structure tied to financial product referrals.
• RateSupermarket.ca: Canadian rate-comparison site for financial products. Comparable affiliate-driven business model, SEO-led acquisition, and Canadian consumer audience navigating financial decisions including debt-related products.

Broad incumbents

• NerdWallet: Largest US-based consumer personal-finance content and comparison platform with affiliate-led monetisation. Operates a much broader and deeper content and product comparison offering than CollectionAgencies.ca, but the underlying SEO + affiliate playbook is essentially the same.
• Credit Karma: Major consumer credit-information platform (Intuit) operating in Canada as well. Comparable consumer-facing credit-education mission and overlapping debt-collection content, but as a much larger product platform rather than a niche directory.
• Finder.com: Global financial-product comparison site with affiliate referrals. Comparable business model and SEO/content strategy, but operating at significantly greater scale and broader product breadth than a single-country directory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CollectionAgencies.ca