Purple Post Real Estate

What Purple Post Real Estate does

Purple Post Real Estate is a Southern Maryland-based residential real estate brokerage operated as a sole proprietorship by broker/realtor Steve Atkocius. Founded in 1996, the firm is licensed in Maryland and Virginia and serves individual buyers, sellers, and investors across Southern Maryland with offices in Waldorf, Hollywood, Mechanicsville, and Baltimore. The company specializes in first-time homebuyer guidance, short sales, HUD/VA and Fannie Mae/Freddie Mac foreclosures, distressed property transactions, waterfront properties, and retirement/relocation moves, and positions itself as a pet-friendly real estate company with a unique Maryland niche. Its product set includes a featured listings showcase, sold listings archive, a free home qualification service, a free homebuyer guide, investment consulting, social media marketing, short sale services, and commercial and residential leasing.

The business runs on a traditional commission-based real estate transaction model, supplemented by modest recurring rental and commercial lease income. Go-to-market is sales-led and direct, with Steve Atkocius as the principal relationship owner across all transactions, supported by a strategic co-marketing partnership with First Home Mortgage for integrated mortgage qualification. The technology layer is minimal: a Wix-hosted website (stevesellsmd.com) with embedded listing management, email lead capture for a homebuyer guide, and content distribution to Facebook, Instagram, Zillow, Realtor.com, and Craigslist. There is no proprietary platform, no mobile application, and no AI/ML capability disclosed.

Customer segments span first-time homebuyers (primary), home sellers, real estate investors, waterfront buyers/sellers, retirees, and distressed property sellers. The company claims 2,000+ homes sold across its 24+ year history and a track record of industry awards including Centurion awards, Top 1% Worldwide Platinum, and Homes & Land top-producer recognitions. The operating model is highly dependent on a single principal broker, which constitutes the primary concentration risk for any acquirer or investor.

Name

Purple Post Real Estate

Legal name

Purple Post Real Estate

Website

https://stevesellsmd.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Post Real Estate is a sole-proprietorship residential brokerage led by broker Steve Atkocius, serving individual buyers, sellers, and investors across Southern Maryland and Virginia. It generates revenue primarily through traditional real estate commissions, with a Wix-based website and no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• Home buying services
• Property listing services
• Real estate investment consulting
• Foreclosure and short sales

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from helping buyers purchase homes and sellers list/sell their properties. Broker represents clients in transactions across Maryland and Virginia.
2. Commercial/Office Space Leasing: Lease of commercial office space at Great Mills Rd. location at $1,000/month.
3. Rental Property Management: Rental listings and management services including tenant placement for rental properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Purple Post Real Estate is a sole-proprietor residential real estate brokerage operated by broker Steve Atkocius, providing home buying, home selling, and property listing services throughout Southern Maryland and Virginia. The firm represents first-time homebuyers, move-up buyers, retirees, waterfront buyers/sellers, and real estate investors, and specializes in distressed property transactions including short sales, HUD/VA foreclosures, and Fannie Mae/Freddie Mac foreclosures. Additional offerings include rental listings, pet-friendly real estate services, free home qualification via a partnership with First Home Mortgage, and investment consulting.

Product overview

Purple Post Real Estate is a full-service residential real estate brokerage operating throughout Southern Maryland and Virginia, led by broker Steve Atkocius. The company's primary offering is its real estate brokerage service (buying, selling, and investing), which is supported by a portfolio of add-on products and modules including: Featured Listings (active property showcase), Sold Listings (transaction history archive), Free Home Qualification (mortgage pre-qualification in partnership with First Home Mortgage), Free Homebuyer Guide (educational resource for first-time buyers), Real Estate Investment Consulting (investment advisory), Social Media Marketing (Purple Post Memes and social ad campaigns), Pet-Friendly Real Estate Services (pet-inclusive client experience), and Short Sale Services (distressed property sales). The company serves buyers, sellers, investors, first-time homebuyers, retirees, and waterfront property clients across Southern Maryland communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential real estate brokerage covering buyer representation, seller representation, and investor transactions throughout Southern Maryland and Virginia, including traditional listings, first-time homebuyer guidance, move-up purchases, and waterfront sales. Licensed in both Maryland and Virginia.
• Short Sale Services

Quantifiable outcome

• Over 2,000 homes sold in 24+ years
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Lexington Exchange MoviesminorGTM or Marketing Partner · 7 December 2019Lexington Exchange Movies sponsored the Grinch Movie Showing 2019 community event hosted by Purple Post Real Estate. The event featured Senator Roy Dyson for a photo opportunity and created community engagement around the real estate brand.
• First Home Mortgage (Gary Pierpont)coreStrategic or Co-development PartnerSteve Atkocius of Purple Post Real Estate and Gary Pierpont of First Home Mortgage partner together to help buyers achieve homeownership. With more than 40 years combined experience, they offer integrated home buying and mortgage services. Steve provides direct link to mortgage application portal for seamless qualification process.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise with strong presence across Maryland and Virginia. Direct competitor in the same primary product category (residential brokerage buy/sell) and overlapping geographic footprint, but with substantially more agents, marketing budget, and brand recognition.
• Coldwell Banker Realty: National residential brokerage franchise with deep Mid-Atlantic presence, including Maryland and Virginia offices. Directly competes for the same buyer and seller segments, with comparable full-service brokerage model and an established brand.
• Century 21 Real Estate: Global residential real estate franchise competing in the same Maryland/Virginia submarkets. Offers a similar commission-based, agent-driven brokerage model and overlaps on first-time buyer and residential investment services.
• Keller Williams Realty: One of the largest U.S. residential real estate franchises with established market centers throughout Maryland, Virginia, and the D.C. metro area. Direct competitor serving the same first-time buyer, move-up, and luxury segments with an agent-centric model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with active Mid-Atlantic affiliates in MD/VA. Competes directly for sellers and buyers in similar price ranges, leveraging the Berkshire Hathaway brand halo.

Emerging players

• Help-U-Sell Real Estate: Discount-fee residential brokerage franchise with a set-fee model positioned against traditional full-commission competitors like Purple Post. Partially overlaps in entry-level and first-time buyer segments where commission sensitivity is highest.
• Compass: Tech-forward residential brokerage rapidly expanding in the D.C./Maryland/Virginia region. Overlaps on full-service buyer and seller representation but differentiates on proprietary technology platform, agent productivity tools, and a national marketing engine.
• eXp Realty: Cloud-based residential brokerage with a growing agent base across the U.S., including the Mid-Atlantic. Competes via a low-overhead, agent-attractive model, providing a viable alternative for any recruited agents.
• Redfin: Tech-enabled residential brokerage with active operations across the Baltimore-Washington corridor. Competes for the same buyers and sellers with a lower-commission, consumer-direct model and integrated portal, posing structural disintermediation risk to traditional brokerages.

Regional players

• Long & Foster Real Estate: Large Mid-Atlantic residential brokerage historically dominant across Maryland, Virginia, and D.C. Directly competes in the same Southern Maryland and Baltimore submarkets and serves the same first-time buyer, move-up, and luxury segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purplepostrealestate
• Xx.com/PurplePostRE
• LinkedInlinkedin.com/company/purple-post-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Post Real Estate