Revue
Revue is a privately-held West Michigan local media publication founded in 1988, covering arts, food & drink, music, and events across Grand Rapids, Kalamazoo, Holland, and Muskegon. It serves local residents and visitors with editorial content and local businesses with sponsored content and advertising, anchored by its BOTW awards program.
- Company typePrivate
- Founded1988
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Revue does
Revue is a privately-held local media publication founded in 1988 and headquartered in Grand Rapids, Michigan, covering arts, food & drink, music, and events across West Michigan. The publication serves two primary audiences: West Michigan residents and visitors seeking curated recommendations for local dining, cultural events, and entertainment, and local businesses seeking visibility with an engaged regional audience. Its editorial footprint spans Grand Rapids, Kalamazoo, Holland, and Muskegon, and is organized into content verticals including Arts, Food & Drink, Music, Things To Do, BOTW (Best of West Michigan), and a Magazine section.
Revue's product surface is a digital-first, content-centric platform built on a standard web CMS, distributed through its website (revuewm.com), a print magazine, an email newsletter, and social media channels. The signature brand asset is the BOTW (Best of West Michigan) awards program, which functions as both a community engagement mechanism and a recurring annual franchise. The publication does not develop proprietary technology products or software; its competitive value lies in its editorial archive, regional brand recognition, and audience relationships built over nearly four decades.
The business model is advertising-led. Revenue is generated primarily through sponsored content partnerships with local businesses — including John Ball Zoo, Bring Back Analog, Too Tall's Sweet Treats & Savory Eats, and Break Room Therapy — and through direct sales of advertising to West Michigan SMBs, supported by a media kit at hello.revuewm.com. There is no disclosed subscription revenue, no venture backing, no parent company, and no institutional investors identified. The team is small (1-10 employees), and the publication operates as an independent local media property.
Revue firmographics
Firmographics- Name
- Revue
- Legal name
- Revue
- Website
- https://revuewm.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revue is a privately-held West Michigan local media publication founded in 1988, covering arts, food & drink, music, and events across Grand Rapids, Kalamazoo, Holland, and Muskegon. It serves local residents and visitors with editorial content and local businesses with sponsored content and advertising, anchored by its BOTW awards program.
- Ownership category
- akta.pro rank
Revue industry classification
Industry- Product category
- Regional Lifestyle Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Revue is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Revue business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising and Sponsored Content: Revue generates revenue through sponsored content partnerships with local businesses such as John Ball Zoo, Bring Back Analog, Too Tall's Sweet Treats & Savory Eats, and Break Room Therapy. Businesses pay for featured editorial content on the platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Revue product offering
Product offeringCore offering
Revue is a West Michigan regional magazine and digital publication that produces editorial content covering local arts, food & drink, music, and community events in Grand Rapids and surrounding areas. It distributes this content through its website (revuewm.com), a print magazine, an email newsletter, and social media, and monetizes it through sponsored content partnerships with local businesses. The BOTW (Best of West Michigan) awards program complements the editorial coverage as a community-driven recommendation brand.
Product overview
Revue (revuewm.com) is a local digital and print magazine covering arts, entertainment, food, drink, music, and events in the West Michigan region. The company publishes editorial content including restaurant reviews, event calendars, festival guides, theater reviews, music coverage, and sponsored local business features. No distinct branded technology products, modules, or software-as-a-service offerings are identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Revue Magazine (Print)
- Revue Website (revuewm.com)
- Revue Email Newsletter
- Sponsored Content Partnerships
- BOTW (Best of West Michigan) Awards
Companies that use Revue
Customer profileSegments2 records
Ideal customer profiles2 records
Revue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Revue partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Revue competitors and assessment
Company assessmentBroad incumbents
- Axios Local: National digital publisher that has launched local editions in select markets. Represents a broader incumbent threat if it expands into Grand Rapids, competing for local advertising and reader loyalty.
- MLive: Michigan's largest digital local news outlet, covering state and regional topics including West Michigan. Larger incumbent with overlapping local coverage but broader editorial scope.
Regional players
- Lansing City Pulse: Independent weekly alt-weekly covering arts, food, and events in Michigan's capital region. Comparable as a Michigan-based local arts/lifestyle publication.
- Locale Magazine: Network of city-focused lifestyle magazines covering dining, arts, and culture. Comparable product and revenue model, but operates in markets outside West Michigan.
- Hour Magazine (Detroit): Regional Michigan lifestyle magazine covering arts, dining, and culture in Southeast Michigan. Comparable product and business model, but operates in a different Michigan geography.
- On the Town Magazine: West Michigan events and lifestyle magazine with similar coverage of arts, dining, and things to do. Direct competitor for event advertising and reader attention in the same geography.
Emerging players
- Local Spins: West Michigan-focused music and arts publication. Overlaps with Revue's music and live event coverage and competes for the same local audience and entertainment advertisers.
Direct peers
- Grand Rapids Magazine: Direct regional peer publishing a Grand Rapids-focused lifestyle magazine covering arts, dining, and home. Competes for the same West Michigan advertising dollars and reader attention as Revue.
- West Michigan Woman: West Michigan-based lifestyle magazine focused on women, covering local arts, events, and businesses. Directly competes for the same regional advertising and audience.
- Rapid Growth Media: Grand Rapids-based local digital media outlet covering arts, culture, and community. Closely comparable as a West Michigan-focused publication monetized through advertising and audience engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Revue social profiles
Digital presenceRevue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revue leadership team
Management profileNumber of profiles
Profiles1 record
Revue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revue
What does Revue do?
Revue is a West Michigan regional magazine and digital publication that produces editorial content covering local arts, food & drink, music, and community events in Grand Rapids and surrounding areas. It distributes this content through its website (revuewm.com), a print magazine, an email newsletter, and social media, and monetizes it through sponsored content partnerships with local businesses. The BOTW (Best of West Michigan) awards program complements the editorial coverage as a community-driven recommendation brand.
Is Revue a public or private company?
Revue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revue founded?
Revue was founded in 1988. It employs 1 to 10 people.
Where is Revue based?
Revue is headquartered in Grand Rapids, United States, in the North America region.
How does Revue make money?
One revenue line is on record: advertising and Sponsored Content.
Who are Revue's main competitors?
Broad incumbents on record are Axios Local and MLive. Regional players are Lansing City Pulse, Locale Magazine, Hour Magazine (Detroit) and On the Town Magazine. Local Spins is listed as an emerging player. Direct peers are Grand Rapids Magazine, West Michigan Woman and Rapid Growth Media.
Does Revue have an API?
No public API is recorded for Revue.
What industry is Revue in?
Revue's product category is Regional Lifestyle Media. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.