Gustav
- Company typePrivate
- Founded2025
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Gustav firmographics
Firmographics- Name
- Gustav
- Legal name
- Gustav SAS
- Website
- https://get-gustav.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gustav industry classification
Industry- Product category
- Personal Finance Management Software
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Vehicles (52599)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373), Finance Services (6199)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
- akta.pro secondary industry
- Payment Gateways & Orchestration (BPAMAFAA)
Keywords
Where Gustav is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gustav business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Gustav+ Premium Subscription: Annual subscription at €59.99/year giving access to premium features including budget management with automatic categorization, investment performance tracking, asset allocation recommendations, fee scanner, passive income tracking, family mode, and AI assistant integration. Free tier available for basic wealth tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for basic wealth tracking |
| Subscription | Annual | Gustav+ Premium at €59.99/year |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Gustav product offering
Product offeringCore offering
Gustav is a wealth management Progressive Web App that aggregates bank accounts, savings, investments, real estate, crypto, and alternative assets into a single dashboard. It offers AI-powered transaction categorization, asset allocation recommendations, fee scanning, passive income tracking, and a Gustav+ premium subscription at €59.99/year. The platform connects to 220+ financial institutions via Powens and integrates directly with brokers and crypto exchanges through its proprietary Gustav Connect API layer.
Product overview
Gustav is a unified wealth management platform that aggregates all financial accounts (banking, investments, real estate, crypto, alternative assets) into a single dashboard. The core Gustav platform provides heritage/wealth tracking with the free tier, while Gustav+ (59.99€/year) unlocks budget management, AI transaction categorization, IA Assistant (Claude/ChatGPT integration), passive income tracking, fee scanning, and family mode. Gustav Connect is the proprietary synchronization layer enabling direct API connections to investment platforms (Altaroc, Binance, Bitvavo, Interactive Brokers, Kraken, Spiko, Trade Republic, Trading212), supplementing the Powens-powered bank aggregations. The mobile experience is delivered as a Progressive Web App installable on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Gustav (Core Platform) A comprehensive wealth management application enabling users to aggregate all their financial accounts, track investments and heritage performance, manage budgets with AI-powered transaction categorization, and receive personalized asset allocation recommendations.
- Gustav+ Premium subscription offering at €59.99/year providing access to all advanced features including budget management, AI transaction categorization, passive income tracking, fee scanning, savings goals, and family mode. Includes 14-day free trial without credit card required.
- Gustav Connect Proprietary synchronization solution developed in-house that directly connects to financial institutions' APIs, providing more reliable data and stable synchronization than third-party aggregators. Supports Altaroc, Binance, Bitvavo, Interactive Brokers, Kraken, Spiko, Trade Republic, and Trading 212.
- Gustav Progressive Web App (PWA) Mobile-first Progressive Web App installable directly from browser without App Store or Google Play Store. Available on iPhone (via Safari) and Android (via Chrome). Provides full-screen immersive experience with push notifications and offline access to certain features.
- Gustav IA Assistant (AI Assistant) AI-powered conversational assistant accessible via Claude or ChatGPT integration through the Model Context Protocol (MCP). Allows users to query their financial data in natural language, receive portfolio analysis, detect spending anomalies, project financial independence timelines, and generate financial reports. Available as a Gustav+ feature.
Quantifiable outcome
- 14-day free trial without credit card, reducing signup friction compared to competitors requiring payment info upfront
- +2 more outcomes
Companies that use Gustav
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Gustav technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
Gustav partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PowenscorePowens (formerly Budget Insight) is an ACPR-licensed payment institution providing secure bank account aggregation services. Gustav uses Powens to connect to over 220 financial institutions. Users are redirected to their bank's official interface for authentication, with Powens receiving only read authorization under PSD2 regulation. Bank credentials never transit through Gustav.
- Trading 212coreTrading 212 is a European commission-free trading platform. Gustav Connect provides API-based synchronization with Trading 212 accounts, retrieving positions, cash balances, order history, cash movements, and dividends using API keys.
- Interactive BrokerscoreInteractive Brokers is a global brokerage firm. Gustav Connect synchronizes accounts using IB login credentials with two-factor authentication, retrieving accounts, positions (stocks, ETFs, bonds, options, futures, warrants, crypto), multi-currency balances, transactions, and dividends.
- OVHcoreOVH is a French cloud hosting provider. Gustav's servers are hosted at OVH facilities (2 rue Kellermann, 59000 Roubaix), providing European data storage compliant with GDPR requirements.
- AIG (Financial Guarantee)coreAIG provides financial guarantee insurance for Gustav's CIF (Conseiller en Investissements Financiers) registration. The guarantee is held at Tour CBX 1 Passerelle des Reflets, 92400 Courbevoie, covering client protection requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gustav competitors and assessment
Company assessmentDirect peers
- Finary: Direct competitor explicitly targeted by Gustav's comparison pages. French PFM and wealth tracking app with similar feature set (bank/investment aggregation, asset allocation, performance tracking) but priced at €149.99/year versus Gustav's €59.99/year.
- Bankin': Direct competitor named in Gustav's comparison marketing. French PFM app focused on budget management and account aggregation; acquired by Boursorama (Société Générale), giving it bank-distribution advantages.
- Linxo: French personal finance management app offering bank account aggregation, budget tracking, and savings goals. Targets French retail users with similar PFM functionality to Gustav's free tier.
- Budgea: French PFM app providing bank account aggregation and budget management. Direct competitor in the French market with similar open-banking-powered approach to Gustav.
- YNAB (You Need A Budget): Subscription-based personal budgeting app with bank sync capabilities. Comparable on the budgeting and AI-assisted transaction categorization dimensions that drive Gustav's premium tier.
- PocketGuard: PFM app offering bank aggregation, budget tracking, and spending insights. Comparable consumer PFM experience with freemium model similar to Gustav's.
- Kubera: Wealth tracking platform aggregating bank, brokerage, crypto, and alternative assets including real estate and private equity. Closest comparable on Gustav's whole-of-wealth aggregation thesis covering non-traditional assets.
Broad incumbents
- Empower (Personal Capital): US-based wealth management and PFM platform offering account aggregation, investment tracking, and advisory services. Comparable on the wealth-tracking and asset allocation functionality, with broader US market reach and established advisor-led model.
Others
- Powens (Budget Insight): ACPR-licensed payment institution providing open banking aggregation infrastructure. Gustav is a customer via Powens for bank connectivity, making Powens an enabling infrastructure peer rather than a direct competitor.
Emerging players
- Striga: European crypto banking and finance API platform. Comparable on the crypto-custody and account aggregation dimensions that form part of Gustav's Connect integration ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gustav social profiles
Digital presenceGustav compliance and trust
Trust signalCompliance2 records
Gustav financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gustav leadership team
Management profileNumber of profiles
Profiles2 records
Gustav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gustav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gustav
What does Gustav do?
Gustav is a wealth management Progressive Web App that aggregates bank accounts, savings, investments, real estate, crypto, and alternative assets into a single dashboard. It offers AI-powered transaction categorization, asset allocation recommendations, fee scanning, passive income tracking, and a Gustav+ premium subscription at €59.99/year. The platform connects to 220+ financial institutions via Powens and integrates directly with brokers and crypto exchanges through its proprietary Gustav Connect API layer.
Is Gustav a public or private company?
Gustav is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gustav founded?
Gustav was founded in 2025. It employs 1 to 10 people.
Where is Gustav based?
Gustav is headquartered in Lyon, France, in the Europe region.
How does Gustav make money?
One revenue line is on record: gustav+ Premium Subscription.
Who are Gustav's main competitors?
Direct peers on record are Finary, Bankin', Linxo, Budgea, YNAB (You Need A Budget), PocketGuard and Kubera. Empower (Personal Capital) is listed as a broad incumbent. Powens (Budget Insight) is listed as an others. Striga is listed as an emerging player.
Does Gustav have an API?
Yes. Gustav provides an MCP (Model Context Protocol) server endpoint that enables AI assistants like Claude and ChatGPT to access user financial data in read-only mode. The MCP endpoint URL is https://app.get-gustav.com/api/mcp. This allows users to connect their Gustav account to AI assistants to query their financial data including accounts, transactions, budget, heritage, investments, and passive income using natural language. The integration is read-only; AI cannot modify data or perform operations. Users can authorize/revoke access from Settings > Connected Applications. Developer documentation is at app.get-gustav.com/api/mcp.
What industry is Gustav in?
Gustav's product category is Personal Finance Management Software. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network), with a secondary code of BPAMAFAA, Payment Gateways & Orchestration. Its NAICS code is 523 and its SIC code is 8700.