Hooglander Advocaten

What Hooglander Advocaten does

Hooglander Advocaten is a Dutch full-service law firm headquartered in Helmond with six offices across the Netherlands (Eindhoven, Helmond, Oss, Roermond, Den Bosch, and Den Haag). The firm is positioned as the legal partner for "entrepreneurial Netherlands" (ondernemend Nederland), offering a horizontally segmented practice spanning business/corporate law, contracts and general terms, labor, real estate and project development, and litigation, with a stated emphasis on preventive legal counsel alongside dispute work. Client segments are predominantly Dutch entrepreneurs and SMEs, and the firm markets itself through a combination of organic social (LinkedIn, Instagram, Facebook, TikTok), content marketing via its Kennisbank, and direct engagement by phone, email, WhatsApp, and in-person consultations.

The firm traces its roots to Goorts + Coppens, founded in 1998, and was rebranded to Hooglander Advocaten in January 2024 as part of an explicit push to reposition as a national firm. In April 2024, it executed two partnership-driven mergers — with QO Advocaten in Roermond (entering Limburg) and with Zandvoort Legal in Oss (deepening Noordoost-Brabant) — both structured as staff-continuity combinations. The product set is professional services: the core billable offering is multi-practice legal representation, supplemented by Trainingen (training programs) and the Kennisbank (a content and FAQ resource). There is no proprietary technology platform, no API, no mobile applications, and no disclosed AI or automation tooling.

The business model is straightforward professional services revenue: quote-based engagements, no publicly disclosed pricing, no subscriptions, and no investor or funding backing. Distribution is direct sales via multi-office in-person consultation and inside sales via phone, email, and WhatsApp. The single most strategically important asset is the firm's regional density in the southern Netherlands — built through the 2024 rebrand-and-merger program — paired with a multi-specialty bench that allows it to serve as a one-stop legal shop for SMEs that cannot justify a roster of separate specialist firms.

Name

Hooglander Advocaten

Legal name

Hooglander Advocaten

Website

https://qoadvocaten.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Hooglander Advocaten is a Dutch full-service law firm for entrepreneurs and SMEs, operating six offices across the Netherlands and offering corporate, contract, real estate, labor, and litigation services with a preventive legal counsel focus.

Ownership category

akta.pro rank

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services: Professional legal services provided to entrepreneurs and businesses including litigation, contracts, real estate law, and corporate legal advisory. Revenue generated through consultation fees and legal service engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hooglander Advocaten is a full-service Dutch law firm providing legal services to entrepreneurs and businesses across multiple practice areas including corporate law, labor law, contracts, real estate, and litigation. The firm emphasizes preventive legal counsel combined with courtroom representation, delivered through six office locations across the Netherlands and supported by training programs and an online knowledge bank.

Product overview

Hooglander Advocaten is a full-service law firm for Dutch businesses and entrepreneurs, offering legal services across multiple practice areas. The core offering is Hooglander Advocaten's legal services including corporate law, contracts, real estate, and litigation. The firm supplements its legal services with Trainingen (training programs) and a Kennisbank (knowledge bank) providing articles and legal insights. Following rebranding from Goorts + Coppens and partnerships with QO Advocaten and Zandvoort Legal, the firm has expanded its regional presence in Limburg and Northeast Brabant while maintaining national expertise through its network.

Differentiator

Problem solved

Functional benefit

Products and services

• Hooglander Advocaten Legal Services Full-service legal representation and advisory for Dutch entrepreneurs and businesses, covering corporate law, contracts, real estate, labor, and litigation across multiple practice areas.
• Trainingen (Training Services) Training programs delivered by Hooglander Advocaten to clients on various legal topics, providing structured educational engagement beyond standard legal advisory.
• Kennisbank (Knowledge Bank) Online knowledge resource providing articles and legal insights authored by Hooglander Advocaten specialists for clients and prospects seeking legal thought leadership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• QO AdvocatencoreStrategic or Co-development Partner · 30 April 2024QO Advocaten based in Roermond merged with Hooglander Advocaten. This strategic partnership combines the Limburg expertise of QO Advocaten with Hooglander's national network, enabling broader legal service offerings across multiple legal domains. The QO staff continue to service clients from Roermond, ensuring continuity and personal involvement.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Boels Zanders: Mid-sized full-service Dutch law firm with strong roots in Limburg and Brabant, serving SMEs and entrepreneurs across multiple practice areas. Highly comparable to Hooglander in regional focus, client segment, and full-service model.
• Holla Legal: Dutch regional law firm serving businesses and entrepreneurs with multi-practice coverage across the Netherlands. Comparable to Hooglander in client target (Dutch SMEs/entrepreneurs), service breadth, and regional multi-office presence.
• Legal-Partner: Dutch legal services provider focused on SMEs and entrepreneurs with multi-practice coverage including corporate, employment, and contracts. Closely comparable to Hooglander in target segment (Dutch ondernemers), practice mix, and SME-focused value proposition.
• Nysingh: Dutch full-service law firm focused on entrepreneurs and businesses across multiple regions in the Netherlands. Comparable to Hooglander in target segment (ondernemend Nederland), practice breadth, and office network.

Broad incumbents

• Loyens & Loeff: Major Benelux law and tax firm with strong Dutch practice serving businesses across corporate, real estate, and employment law. Overlaps with Hooglander in serving Dutch businesses and entrepreneurs across multiple legal domains.
• Bird & Bird: International law firm with a significant Dutch practice serving technology, life sciences, and growth companies. Comparable to Hooglander in serving entrepreneurial clients but with global resources and deeper specialization.
• Houthoff: Top-tier Dutch law firm headquartered in Amsterdam serving corporates and high-growth businesses across multiple practice areas. Comparable in serving entrepreneurial clients but positioned upmarket versus Hooglander.
• De Brauw Blackstone Westbroek: Premier Dutch law firm serving major corporates and high-growth companies with full-service offerings. Comparable as a Dutch full-service firm targeting business clients, though positioned at the high end versus Hooglander's SME focus.
• Pels Rijcken: Large Dutch law firm offering corporate, real estate, employment, and litigation services to Dutch businesses and public-sector clients. Comparable to Hooglander in practice breadth and Dutch business client focus, but at a larger scale.
• AKD: One of the larger full-service Dutch law firms with a national footprint and broad practice coverage including corporate, real estate, and labor. Comparable to Hooglander in serving Dutch businesses but with significantly deeper bench and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/advocatenvanhooglander
• LinkedInlinkedin.com/company/hooglander-advocaten
• Instagraminstagram.com/hooglander_advocaten
• TikToktiktok.com/@hooglander_advocaten?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooglander Advocaten